10 Business Development Activities to Do Today
The art of business development is identifying and creating relationships that lead to increased revenue for your business.Relationships may include business organization memberships, partnerships between one or more entities or simply one-on-one referral relationships. For most successful businesses, business development is a combination of all the above. Here are 10 business development activities you should be doing today.
- Ask for referrals, from your clients (current and former), non-competing peers, friends, neighbors and other influencers in your network. Acknowledge your appreciation by thanking all of those who refer business to you.
- Join an organization (i.e., Rotary Club, industry/trade association, local chamber of commerce, etc.) where your target clients are likely to be members.Get involved with the organization, beyond just attending meetings. Join a committee, become a leader in the organization and network often with members.Once members get to know you and build a relationship with you, they are likely to contact you when they’re ready to do business.
- Become a good networker. Networking is about getting to know others and their needs so you can connect them to potential clients and influencers that will help their business grow. They will return the favor!
- Become a good social networker. Create business accounts and participate in the big social media sites (LinkedIn, Facebook and Twitter). Publish great content that is helpful, informative, insightful and relevant to readers. Engage with your followers.
- Always carry current, clean and organized business cards in ample supply.
- Use easy-to-review infographics as part of your sales arsenal. Infographics are memorable and easy for prospective clients to refer to when calling you for more details.
- Remember important dates, including client business anniversaries, vacation trips, births and other important happenings in your network’s business and life. Keep a calendar to help you remember to send them a short note or bring it up in conversation when you see them.
- Host an open house at your business. Invite an eclectic group of people who will benefit by meeting and conversing with each other.Think of helping others to connect with prospective clients and influencers, as well. Develop a brief welcome to “break the ice” and get the conversations started.
- Have a clear understanding of your business offerings and be able to confidently and concisely share at a moment’s notice.
- Be curious. Get to know your prospective and current clients, their goals, their fears and their reason for existing in business. When you know them, you are in a great position to help them.
Capital City Public Relations Senior Writer + Publicist Jennifer Shermer creates and manages marketing programs for businesses to raise their brand awareness.