Social media has its own language. Be sure to become fluent. A great benefit of social media marketing is the analytics that are available for little to no cost. However, sometimes when evaluating a campaign, it can feel as if you are drowning in data and that more questions are being raised than answers. From […]

Put your best foot forward on the world’s largest social platform with these easy-to-implement tips. You’ve done it. You’ve finally set up a Facebook page for your business. It’s time to leverage the platform’s nearly 2 billion subscribers, engage directly with your customers and promote your products. But before you start crafting your first posts […]

While getting hacked can be scary, there are steps you can take to reclaim control. In life, there is no such thing as a sure thing, and technology is no exception. Devices fail. Software can have flaws. Algorithms can be buggy. Additionally, there can be lapses in a security system for a computer or Wi-Fi […]

Alliant National team members have an important role: to support the independent agents that help make the American Dream possible. Service is central to the field and at the core of the company’s mission. It should be no surprise that service-oriented professionals gravitate toward Alliant National, individuals compelled to make a positive impact in both […]

To market effectively, understand your customers When preparing any marketing campaign, sometimes there is the desire to put the cart before the horse. Such impulses are understandable. Creating marketing collateral often provides the greatest opportunity for marketers to exercise their creativity. However, jumping directly to a campaign’s deliverables misses a critical step of the process. […]