Author Archive

Cathie Beck

Cathie Beck

Cathie Beck is the founder and president of Capital City Public Relations and an award-winning journalist and published book author with over 25 years of experience.
Press Release re: Rodney Andeson's promotion to Executive Vice President and National Agency Manager

Alliant National Announces Addition of Executive Vice-President and National Agency Manager

Anderson brings over 30 years’ experience in agency operations and leadership

LONGMONT, Colo. (Feb. 20, 2020) – Alliant National Title Insurance Company, a unique title insurance underwriter that partners with independent agents to improve their competitive position in the marketplace, announces that Rodney Anderson has been promoted to Executive Vice President and National Agency Manager, effective immediately.

Anderson will expand his current responsibilities for developing, marketing and managing Alliant National’s Southwest Region Agency operations to include national market expansion and oversight of the company’s 32 licensed state agency operations.

Anderson will be a member of the senior Executive Leadership Team working to aggressively expand Alliant National’s footprint. “I am honored that our CEO and ownership group, Presidio Partners, has placed their trust in me with such a key role within Alliant National,” says Anderson. “Throughout my career I have worked to support the independent agent, and I look very forward to working with the agency team assembled at Alliant National to help independent agents across the country.”

Anderson is a seasoned real estate and title insurance industry expert with over thirty years’ experience in agency operations as the current Southwest Regional Manager for Alliant National, former co-owner of an independent title agency, and agency operations manager for a national independent agency. In addition, Mr. Anderson served three full terms as a State Representative in the Texas Legislature.  

“It is not often one gets the opportunity to work side by side with an industry professional of Rodney’s caliber,” says David Sinclair, Alliant National president and CEO.

“His unique experience combined with his passion for independent agents makes him the perfect person to lead our agency team, particularly at this juncture of accelerated company growth.”

Alliant National distinguishes itself from competitors by combining strong underwriting capability with independent agents’ in-depth knowledge of local markets. The result is a nationwide network with deep roots in local communities, and a wealth of expertise that is flexible, nuanced and continuously growing.

Visit alliantnational.com for additional information.


MEDIA INQUIRIES

Cathie Beck
Capital City Public Relation
e : cathie@capitalcitypr.com
p : 303-241-0805

ABOUT ALLIANT NATIONAL TITLE INSURANCE COMPANY

The Independent Underwriter for The Independent agent® – Alliant National believes in empowering people to thrive.

The company protects the dreams of property owners with secure title insurance and partners with 500+ trusted independent title agents as a licensed underwriter in 25 states and the District of Columbia, with annual revenues exceeding $126 million.

Welcome David Hoffman

Alliant National Announces Hiring of David Hoffman

Hoffman brings over 25 years’ experience in all aspects of title insurance as Assistant Vice President and State Agency Manager: Missouri, Kansas and Nebraska

LONGMONT, Colo. (Feb. 10, 2020) – Alliant National Title Insurance Company, a unique title insurance underwriter that partners with independent agents to improve their competitive position in the marketplace, announces the hiring of David Hoffman as Assistant Vice President and State Agency Manager for Missouri, Kansas and Nebraska.

For over 25 years, Hoffman has been a licensed title producer in Missouri and Kansas. Hoffman brings a particular passion to the new position, in part because of his decades of service, but also because of the Alliant National commitment to independent agents. “I’ve been very fortunate to work in all facets of the title business which has allowed me to provide a greater insight and understanding when working with agents,” says Hoffman.

“I am extremely proud to be associated with a company with a singular focus – the independent title agency,” he adds. “I’m passionate about the title industry and about the opportunity to make a difference. I am committed to the high Alliant National standards.”

Hoffman’s duties at Alliant National include:  management and maintenance of agency network; growing the agency network; consulting with agents to provide education, marketing, sales, and strategic growth support; and representing Alliant National at industry events.

“David brings to Alliant National his commitment to our culture of helping others,” says Manoj Purohit, Alliant National Senior Vice President, Central-West Regional Manager. “His wealth of knowledge and experience, combined with his passion for the industry, makes him a perfect fit to serve our agents and ensure their continued growth and success.”

Hoffman took his B.A. from William Jewell College in public relations, advertising and applied communication. He is an avid fly fisherman, golfer and dedicated “foodie.” He has two daughters and lives in Kansas City, Mo.

Alliant National distinguishes itself from competitors by combining strong underwriting capability with independent agents’ in-depth knowledge of local markets. The result is a nationwide network with deep roots in local communities, and a wealth of expertise that is flexible, nuanced and continuously growing.

Visit alliantnational.com for additional information.


MEDIA INQUIRIES

Cathie Beck
Capital City Public Relation
e : cathie@capitalcitypr.com
p : 303-241-0805

ABOUT ALLIANT NATIONAL TITLE INSURANCE COMPANY

The Independent Underwriter for The Independent Agent® – Alliant National believes in empowering people to thrive.

The company protects the dreams of property owners with secure title insurance and partners with 500+ trusted independent title agents as a licensed underwriter in 24 states and the District of Columbia, with annual revenues exceeding $126 million.

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press release

Why the Press Release Matters (and How to Write One)

Releases serve more purposes today than they ever have before.

A lot of independent agents know what a press release is – many even write them and distribute their press releases to regional or even national press.

What a lot of title insurance professionals don’t necessarily understand, however, is (a) what the press release is; (b) why it pays to write one; and (c) where to send it and why.

The mighty press release is a 1- to 2-page document that trumpets news. It tells an audience that something important has happened, usually to a company and why it is important. There are tactical elements to a press release: who is sending it; the date it is sent, the geographical place of origin (city and state); the headline and the body.

The best press releases keep it simple: they have three to four paragraphs that tell what the news is, why that news is important, what that news means to the company and customers, and a small amount of background on the company sending the press release. Persons from whom the press release is sent are often quoted.

Editors, reporters, TV anchors and radio broadcast people have traditionally relied upon the press release to alert them to news. Today, social media experts also use press release material to populate social media platforms and to include in inner-company and outside-company newsletters and other communication vehicles.

The press release is actually a celebration of a company. Done right – meaning well-written, regularly sent press releases – showcase a company’s strengths and help to tell a company’s story. A new hire, a new product, a company move, surpassing growth goals – the news is virtually limitless. It need only be true and told well.

The Public Relations Society of America (PRSA) says about press releases:

Purpose

Releases serve more purposes today than they ever have before. They provide valuable SEO for your website, serve as a primary source of information for your investors, and help align your internal teams on critical messages — all while advising the media of important changes and events at your company.

Content

No more boring, text-only content on the latest corporate announcements. The press release today can be an engaging, multimedia experience. This is where you can make a journalist’s job easy and increase your changes of getting coverage by including great B-roll footage, embeddable video and compelling, high-resolution images with your release.

Yes! B-roll can be dropped into a press release, as can YouTube links, photos, even animation.

But there’s really no need to reinvent the wheel. Go online to a company’s website that you admire. Look at their press releases usually housed under a “News” tab. Read it and mimic it (but don’t copy and paste – that plagiarism, is unethical and opens up potential worlds of trouble).

Take a look at some of Alliant National’s press releases:  https://alliantnational.com/category/press/. Read one or two. They are carefully written, thoughtfully edited and purposefully distributed to appropriate media.

Feel free to follow the “formula” of a press release and then distribute to media you want to reach via email. You’ll be surprised when, done regularly and well, the attention (the good kind) your company ultimately receives.

Loving hands of hope

Offering Hope, Compassion and Promise: Patrick Hagler’s Five Years With Atlanta’s Homeless Teens

Patrick Hagler, Esq., Alliant National State Counsel-Georgia, walks the streets of Atlanta handing out blankets, hygiene kits, and gloves to any and all homeless teenagers he comes across. Doing so has been his mission and passion for over five years.

Not only does he not ever see himself stopping this philanthropic effort, he has 2020 plans to start his own non-profit 501(c)(3) in order to broaden the scope of recipients to include everyone–women, children, and men of all ages. “I started volunteering with the group Lost and Found Youth in Atlanta five years ago,” he says. “The organization provides counseling and services to homeless youth and young adults in the Atlanta area and surrounding region. I also work their 24-hour hotline. Kids need a place to go, to find a meal, and this is an effort that helps them do that.”

Patrick Hagler

Why does

Patrick do it?

Patrick does it because he cannot help himself. “Doing street outreach with Lost and Found Youth and seeing all the people living on the streets affected me deeply and broke my heart,” he says. “You see these people, human beings, with sullen faces and desperate eyes just looking for some compassion. When it is cold in the winter and brutally hot in the summers, giving my time and spreading some love, human touch, compassion and hope is the least we can offer.”

Some might wonder if Patrick ever felt threatened or if he ever found himself in a dangerous situation. In the five years Patrick’s been working the streets, he’s never been afraid. “Most people I have encountered welcome the support and only take what they need,” he says. “I have gone into places with some reservation, sure. But showing people you are there to help and just providing some compassion, well, any fears subside. They are living human beings that are down on their luck.”

What began as a simple helping effort, has morphed into Patrick soliciting donations from friends and family. Those efforts now make his second bedroom a sort of ad hoc stock room. The outpouring of support from the Facebook page he currently keeps up, has been one of his biggest surprises (Loving Hands of Hope @Haglers

“I began collecting money and then collecting hygiene kits,” he says. “We began hitting the streets, looking for kids in different locations where they typically stay.

“What I found so often, especially when it’s cold,” he adds, “is that the men typically defer to the women and children so they get into shelters first. Literally everyone is out there.

Hagler's donations

“Today I have a spare room and two cars full of stuff,” he says. “And after reaching out to friends on Facebook, their friends now donate. Alliant National is also donating 150 hygiene kits. It all began as a way to give back and it’s slowly grown.”

Patrick hopes his planned, 2020 new organization will continue to assist not only the youth and young adults that Lost and Found Youth of Atlanta serves, but to all people who never thought they would be on the streets. “One of the things I have found it that not all the people that are homeless want to be there,” he says. “They are not all deadbeats and drug addicts just living on the streets because that’s what they planned for their life. “We are all just one job loss or one bad decision from being there ourselves,” says Patrick. “There is no demographic for the homeless. They are simply trying to survive.”

giving is good business

Three Public Relations Hacks No One Tells You About (and they always work)

What if doing a good business turn, expecting nothing in return, and doing it because it’s the right thing, brings in new business?

Everyone preaches about being grateful during the holidays. While all of that is good and well, the truth is that it can stretch us to the limit to give “yet more and more and more time and with heart” to whatever cause(s) are planted firmly in front of us.

But what if giving is good business? What if doing a good business turn, expecting nothing in return, and doing it because it’s the right thing, brings in new business?

Science now shows that doing “free business,” when it feels right, can generate future profits for you and your agency. Here are three true examples of doing work for others, when there doesn’t initially seem to be much point (except that it’s taking time and resources from my own business) – paid off.

It does not matter that these three examples are purely public relations and marketing “gifts.” The concept plays out across all industries. You’ll know how to translate these examples into your own agencies.

1. Free Public Relations Because Your Product is Exceptional

A local, very small brewery makes some of the best tasting beer in a state that is renowned for world-wide, award-winning craft beers. There are too many breweries (if there can be too many breweries) in Colorado – yet here they are – two brothers, one a musician, the other a forced-to-retire geophysicist – now both brew beer for a living.

They stumbled into making “gluten removed” beer while they were crafting excellent tasting beer. Anyone who has celiac disease, IBS (irritable bowel syndrome) or any other gluten sensitivity has had to kiss beer good-bye or drink awful tasting beer. Except these brothers craft over a dozen exceptional-tasting beers.

I arranged a radio interview for them, guided them on how to “social media it to death,” and then introduced them to a celebrity chef-owned Colorado restaurant owner.

I expect nothing in return, not because I’m Mother Teresa or exceptionally generous. I just felt like doing it and their hard work and excellent product warrant the leg-up.  

How did it or will it pay off? It just feels right. That’s the pay off.

2. Sometimes You Just Want to Be Part of a Very Good Thing

I sit on the board of The Chanda Plan Foundation because I cannot resist the extraordinary CEO who happens to be a quadriplegic.

The Chanda Plan affords all spinal cord injured people free health and wellness services that have proven to dramatically improve their lives. The services include nutrition, massage, chiropractic and primary care physicians.

The clients pay nothing. Some of them go on to become fully mobile. All touched by The Chanda Plan live better lives; the results, after a dozen years, prove it.

CCPR dedicates free public relations and services to The Chanda Plan because it is the right thing to do. It cannot be explained in a spread sheet, but it somehow feeds Capital City Public Relations.

3. Scratching Each Other’s Backs Breeds Wonderful Friendships

CCPR does free public relations and marketing for a neighborhood hairdresser; our coifs look all the better for it. Another writer needs contributions to her literary anthology and she’s getting one from me.

She’s one of the best editors in the business and my copy reads better because of it. CCPR gave another paying public relations client extra services over the past few months because the boost will likely catapult that business into another realm.

Where’s the business sense in all of this? Where does the spreadsheet demonstrate how the return on investment works?

There isn’t one. Like the successful CEO that last week let me pick his brain over coffee, when he is already working a 60-hour work week to keep his two businesses running in the black, it just is because it feels right.

Perhaps your business can go the extra mile, do a good turn, contribute to the community in a new way. Perhaps you’ll never realize a dime in the action and perhaps it will even cost you.

But the truth is that these business relationships are truly friendships. And the other truth is that it always pays off. Maybe it isn’t measured on the calculator or within any traditional return-on-investment calculation.

It does not matter if it cannot be laid out exactly, in numbers, how giving pays off. It’s simply enough to know, in one’s soul, that it does.

This blog contains general information only, not intended to be relied upon as, nor a substitute for, specific professional advice. We accept no responsibility for loss occasioned to any purpose acting on or refraining from action as a result of any material on this blog.

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