Capital City Public Relations Senior Writer + Publicist Jennifer Shermer creates and manages marketing programs for businesses to raise their brand awareness.
Do your coworkers frequently need to help you with polishing emails, letters and other critical business communications? Do you cringe when you think about writing any business communications pieces?
Writing is a crucial communications skill and so important to any businessperson. Here we offer three articles with tips for writing inspiration. Ready, set, write!
Increasing the supply of housing stock is the key to making housing affordable to a larger population of homebuyers, according to the lenders who responded to Fannie Mae’s Mortgage Lender Sentiment Survey for the fourth quarter of 2018.
To say we live in a “communication environment” is an understatement!
We have so many communications options that it’s often challenging for businesses to know the most effective and efficient tools to use to reach their target audiences.
Investing in public relations and content marketing is an essential aspect of brand success. Here we offer three articles to get you thinking about ways to energize PR for your business.
Less than half of homebuyers and sellers between the ages of 35 and 44 believe real estate is a better long-term investment than the stock market, according to a survey from Redfin and detailed in the article from The Title Report:
What began as a law office that also did a bit of title work in rural Kansas has transformed into Tallgrass Title, a thriving title insurance agency serving three counties in Northeast Kansas.
Jake Pugh, owner of Tallgrass Title, is happy to share the long history of this successful family business. Jake’s grandfather started the law office in the 1940’s, Jake’s father joined the business in the 1980’s and Jake joined “a few years later,” in 2006.
“Title insurance wasn’t even a thing back in the 1940’s,” recalls Jake. “But the law office did dabble in probate, title work and routine real estate items.”
Jake’s father saw an emerging market in title insurance in the 1980’s and opened a title business, Wamego Title, in the back office of the law firm.
It became a successful business among the locals, but outside of the town of Wamego, no one knew about it. Fast forward to 2017 and Wamego Title wanted to grow and serve clients in the Northeast Kansas region.
Through a successful relationship as an independent agent with Alliant National Title Insurance Company, Wamego Title rebranded as Tallgrass Title.
Jake began the process by collaborating with Alliant National’s Director of Marketing Nikki Smith in conjunction with Alliant National’s partner David Hafleigh from Future Works.
Nikki and David worked closely with Jake, sharing knowledge based on market research and experience with helping other independent agents grow their title insurance businesses.
Together, they chose a regional-based name for the business: Tallgrass Title, a name that’s inspired by the area’s rolling prairie hills, valleys and rivers.
Nikki and David were extremely insightful, helping Jake with a new website, advertising and other branding material, as well as event planning for a grand re-opening under the Tallgrass Title name.
While Jake loved the rebranding efforts, one marketing practice he felt adamantly against was blogging.
He didn’t need to do such a thing, and nobody in the area would know about or seek out his blogs, and if by chance they did read his blogs, they’d be bored with the content.
Or, so he thought. Nikki was insistent that Jake needed to blog.
Jake wrote a few blogs and posted to Tallgrass Title’s website. And then, he cross-posted those blogs to the company’s social media sites and shared them via email newsletters.
They also used details from the blog to put into educational presentations. Then, he went about his business, attending networking events and being active in his community. But, something was different.
Realtors would approach him and talk about his blog. They’d ask follow-up questions, and also request topics for him to write about in future blogs. They appreciated his knowledge and wanted more blogs!
Business opportunities are growing for Tallgrass Title in the Northeast Kansas region and every day, Jake is grateful that he found Alliant National Title Insurance Company.
Savvy business owners know they must continue to engage, inform and entertain customers, prospects and influencers with relevant and current content.
Here are three articles to explain the basics of content, dive into the relevance of it and offer tips to make content more effective.
One thing’s for sure: content marketing is not going anywhere. Moreover, estimates show that by 2021, the industry will be worth more than $400 billion. Here are some of the most important content marketing trends that you must be aware of in 2019. Read More
Creative and strategic content writing is a way to build your brand and grow your business. Here are top trends. Read More
More than half (53 percent) of businesses invest time and money in content marketing, and continued growth in this category is expected, industry experts say. Here are tips on cultivating excellent content. Read More
How do you get people to open your emails? That’s the million-dollar question. You’ve got informative, helpful and exciting messages to share with them, if they’d just open that darned email. Here are tips and a load of email subject lines that are proven to get people to open them. Enjoy!
Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. Here are subject lines that get attention. Read More
So, you’ve started to send emails to your newly built (and growing) email list. The problem? It’s becoming more difficult to come up with emails your list will actually open and read. Even worse, when you do figure out what to say, your open rates aren’t anywhere near where you wish they’d be. If this sounds familiar, you’re not alone. Read More
This blog contains general information only, not intended to be relied upon as, nor a substitute for, specific professional advice. We accept no responsibility for loss occasioned to any purpose acting on or refraining from action as a result of any material on this blog.
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