Capital City Public Relations Senior Writer + Publicist Jennifer Shermer creates and manages marketing programs for businesses to raise their brand awareness.
It’s a challenge, and very time-consuming practice, to continually create original content to promote your business.
The good news is, you don’t have to recreate the wheel every day! There are numerous ways to re-purpose your existing content that makes it interesting and attractive to readers.
The worst example of a bad digital content strategy is not having one at all. If you have good content, then you owe it to yourself and your organization to build a strategy that will activate it to help achieve your goals. Otherwise, what good is it? Read More
New research from loyalty and marketing agency Customer Communications Group (CCG) shows marketers three ways to recycle content marketing and conserve resources while keeping the content funnel full. Read More
You
want to tell the world your story. Well, actually, you just want to tell that
story to your clients, prospective clients and influencers.
You’ve
created what you believe to be a well written email message that will inform,
excite and motivate readers to do whatever you’ve requested in your message’s
“call to action.”
You
send the email and excitedly wait for responses. The responses don’t come.
Instead, you learn that people are deleting your message without even opening
it. What happened?
Here’s
how to craft emails that get attention.
Create Good Email
Subject Lines.
The
subject line is how people decide if they’ll open your email or not. If your
subject line doesn’t grab their attention quickly, they will delete the entire
message without even reading it.
The
subject line must be relevant to the message in the email. Otherwise, readers
will flag your message as spam (and rightly so) and you’ll lose credibility
with your audience. Here
are some great tips on writing email subject lines.
Create Curiosity.
The
subject line or the first line of the email should create curiosity to make
readers want to read on for the details.
For
example, if you’re writing about new title insurance guidelines that clients
need to know about, try asking the question, “Why should you care about these
new title insurance guidelines?”
Get
creative and come up with relevant questions to generate interest.
Don’t Overload Their
Inbox.
Be
mindful of the number of messages you send to your contacts. If you’re sending
a must-read, breaking-news email every day (or worse yet, multiple times a
day), you lose credibility and people start deleting your emails without even
opening them.
If
you have a lot of information to share with your contacts, consider a weekly
e-newsletter that’s well-organized for a quick-read by your audience.
Be
sure to add teasers in the subject line that follow the tips referenced above.
Now,
hopefully your email typos will not generate the publicity of these
communications, but as a general rule, your goal is no typos.
If your message contains poor grammar, typos, mis-spellings, bad formatting and other mistakes, people will delete it and question your ability as a professional business leader. Proofread your messages!
One additional note: Remember Alliant National is a great resource to advise and educate independent agents on how to write emails that get attention.
Killer content? Well, not literally. But, your businesses’ marketing content needs to wow people and move them to action.
Marketing copy can make or break your business goals and leave a lasting impression—good or bad—with your customers, prospects and influencers. Here are tips on how to write killer content.
Having good content for your business is a critical component of modern-day success. In today’s digital and knowledge-driven world, ignoring the relevance of purposeful and engaging copy could spell stagnation—otherwise known as doom—for your business. Read More
Today, most businesses are aware that content marketing is an effective way to boost brand awareness and engage with potential customers. But just because they are aware doesn’t mean they know how to use content in order to successfully generate interest from consumers. Read More
How can you ensure success of your content marketing program, to ultimately achieve your business goals? Here are five best practices for creating great content that will move the needle. Read More
Guide your business toward meeting your objectives and goals.
You have a marketing plan, right? All businesses need to have a strategic, logical plan that includes action items and timelines.
The marketing plan will guide your business toward meeting your objectives and goals.
What’s that? You don’t have a working marketing plan? No worries. Read the tips below to create a winning marketing plan for your business.
A well-executed marketing plan is like a GPS. It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand. Read More
The marketing department can be referred to as one of the lifelines of any business. In this respect, spending your time, resources and efforts on your marketing plan and strategy is essential. There are various aspects of a marketing strategy that require focus and planning that collectively can ensure you are presenting your services to your target market in the best possible light. Read More
You DON’T need to engage the latest YouTube sensation or Facebook social media star to be a micro-influencer for your business.
You DO need to determine your strategy, identify the appropriate influencers to help you leverage that strategy and then build a relationship with that micro-influencer group.
When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. Read More
An emerging trend has entered the ecommerce marketing arena since such social media channels as Instagram, Facebook, Twitter and YouTube became increasingly popular. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained more value for marketers. Read More
This blog contains general information only, not intended to be relied upon as, nor a substitute for, specific professional advice. We accept no responsibility for loss occasioned to any purpose acting on or refraining from action as a result of any material on this blog.
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