Capital City Public Relations Senior Writer + Publicist Jennifer Shermer creates and manages marketing programs for businesses to raise their brand awareness.
Ahh, Twitter. Many of us love it, some of us despise it and a vast population of us don’t know much about it.
Here are three trending articles that explain how to use Twitter to your business’s advantage. Of course, the Alliant National marketing experts stand ready to help you get started, as well.
A smart, well-played response on Twitter can go a long way toward reinforcing or elevating your brand.
If used correctly, Twitter can be a great marketing tool for your business. Before using Twitter to help your business, here’s everything you need to know.
If you’re just starting out with Twitter, this guide will show you how to craft a winning strategy. If you’re already using the platform to grow your business, jump to our section on smart Twitter tips for business.
Business leaders, and anyone representing the face of that business, must be aware of how their words and actions can impact that business.
The bottom line is: don’t be stupid. While it seems trite, those three words really get to the crux of avoiding PR nightmares.
When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. Read More
An emerging trend has entered the ecommerce marketing arena since such social media channels as Instagram, Facebook, Twitter and YouTube became increasingly popular. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained more value for marketers. Read More
Let’s be honest. You’d love your brand to be the talk of the town. You want clients sharing their great experiences with your business.
You want them to share on social media, at the coffee shop, in line at the grocery store, while talking with co-workers, at the hair salon, etc.
But, how do you position your brand to be talkworthy?
One important function of publicity is positioning your brand. How you position your company influences how consumers perceive you and feel about you, which in turn affects whether or not they trust you and want to buy from you. Read More
In a recent analysis of more than 500 consumer brands in a variety of categories, the firm ranked those with the most talkworthy marketing campaigns. The rankings are based on the extent to which people are sharing or talking about a brand’s marketing or advertising both online (via social media) and offline (via face-to-face conversations), as part of its TotalSocial Brand Awards series. Read More
Consumers revisit company websites when they find quality content. PR pros have long known that “content is king,” but a new survey reveals that consumers also agree—more than half of people (55%) are likely to research a company and its products if they value the content it produces and markets.
Read More
Creating content is typically the most time-consuming part of developing or refreshing a website. Here are four pro tips for creating content for a new website.
Read More
Running out of time to manage social media? By now, you know the value of social media to your business development. It’s a vital avenue to reach new business, strengthen existing relationships and maintain positive connections with current and future employees. It’s a way for you to share your business culture, events and news in your communities.
But finding the time to create all those posts and review your post performances is the challenge. So, how can you do that when your time is spent out networking and conducting your daily business operations?
Here are time saving tools that allow you to share valuable content with your audiences. Social media scheduling tools allow you to manage multiple profiles and networks from one location. So, you can schedule your LinkedIn, Facebook, Twitter and other posts for the week (or the month or longer) via one tool, saving you valuable time. You can also review reports (or customize reports) to view your post performances. For instance, you can track how many people you reached, how many people liked, shared, commented on, etc. each post.
Since there are numerous social media scheduling programs available, each with their own set of advantages, drawbacks and prices (some programs are offered at no charge), be sure to do your research prior to choosing a social media scheduling program for your business. Here are a few of the more popular social media scheduling programs:
This program optimizes your time by allowing users to manage all social profiles from a single dashboard. Users customize their dashboard in the way they want to see their data. The program comes with a default reporting system for social media analytics and you can also customize the reports to meet your particular needs. Hootsuite is a popular and widely-used program for businesses of all sizes.
MavSocial is a platform that allows users to schedule and track social media posts and their performance. Another MavSocial time saver is its large stock image gallery for ease of finding images for your posts.
Built to scale, Sprout Social saves time for teams of varying sizes. This social media management platform provides engagement, publishing, analytics and collaboration tools. Sprout Social includes a robust selection of reporting tools to analyze your social media performance. Sprout Social is a popular program for advertising and PR agencies that manage multiple client social media accounts.
One additional note: Remember Alliant National is a great resource to advise and educate independent agents on social media best practices, including which social media management tool is ideal for your needs.
This blog contains general information only, not intended to be relied upon as, nor a substitute for, specific professional advice. We accept no responsibility for loss occasioned to any purpose acting on or refraining from action as a result of any material on this blog.
Let's Connect
Discover more stories and conversations on our social media networks, or drop us a line on our contact page.
The Independent Underwriter for the Independent AgentSM
