What's the difference between boosting + advertising on Facebook?
As you begin to post original and curated content more regularly on your Facebook page, you may notice the platform offers ways to increase the viewership of your posts.Viewership is also known as “reach,” or how many individuals see your original and curated content posts in their newsfeed.
Boosting a post works like this: Say you post about an upcoming event, and you then determine you want that post to reach more people’s Facebook feeds and ultimately increase brand awareness of and attendance at your event.
You can pay a nominal fee ($30-50 average per boost) and choose the audience demographics for your boosted post. Boosting posts will increase the “reach” or viewership of your event post.
What’s more, you can also target your boost to reach a desired audience. For example, you may choose all 18-to-36-year-old men and women who live within 3 miles of a specific area code. The more people you choose to “reach” with your “boost,” the higher the fee.