4 Ways To Get The Most Out Of Your Social Media

Here’s How to Increase Audience Engagement Via Social Media

Social media is everywhere. And it seems like every day another social media network pops up. How do you make the best use of your time, while also keeping up with new networks, new ideas and all that posting work?

Start by understanding which networks are available, and of those networks:

  • Who is their target audience?
  • What is their primary purpose?

Then, match that data to your target audience to determine which networks you should engage with to get maximize your audience engagement. Alliant National’s marketing team can help you make that determination. The most popular social networks for Alliant National’s independent agents are LinkedIn, Facebook and Twitter.

Once you know which networks to join, create a strategy that includes: topics you’ll post about, as well as the frequency of your posts (2-3 times per week, consistently, is great). Here are a few tips to get the most audience engagement out of your social media activities:

Include graphics in your posts. Everyone loves graphics in social media posts. They are easy to spot when scrolling though our feeds and the more eye-catching, the better. Make sure you use clear, politically-correct and appropriately sized graphics for your post. Do a quick google search to determine size requirements. Also, be sure to give appropriate credit to each image.

#UseHashtags. Hashtags help keywords stand out in the post, and they’re also handy for tracking discussion around a specific topic and connecting with people who are searching for that particular hashtag.

Create interesting posts. Posts should be insightful, informative, fun and thought-provoking to audiences. People don’t want to be advertised to through your social media channels. Share industry-related articles, fun holidays, pictures and stories of your business supporting local charities, events happening in your community, etc. Invite your audience to share their stories and pictures and to comment on your posts.

Join the social media party. Don’t just post. Read and respond to all comments you receive on your social media networks. Comment on social media posts from business contacts. Think of it as a networking event. You have to get out there and be social in order for it to be a valuable experience.

One additional note: Remember Alliant National is a great resource to agents in helping them with social media best practices. We can get you started and/or help you get on the right path to increased audience engagement. We love our independent agents!
Tags: , , , , ,
Jennifer Shermer

Jennifer Shermer

Capital City Public Relations Senior Writer + Publicist Jennifer Shermer creates and manages marketing programs for businesses to raise their brand awareness.

Leave a comment

This blog contains general information only, not intended to be relied upon as, nor a substitute for, specific professional advice. We accept no responsibility for loss occasioned to any purpose acting on or refraining from action as a result of any material on this blog.

ABOUT US

We have a staff of nearly 80 dedicated professionals now, with diverse skill sets and backgrounds, who share a desire to help people and their businesses thrive.
OUR COMPANY

OUR MISSION

Protect the dreams of property owners with secure title insurance provided through the finest independent agents in a trusted partnership.

CONTACT US

For more information about Alliant National or to get in touch with one of our representatives, please drop us a line.
Contact Us

  • EBOOK

    SHIFT HAPPENS Mitigating Threats to
    your Independent Title Agency

    Download Your Free EBOOK

The Independent Underwriter for the Independent Agent®