To Deepen Your Business Narrative, Examine These 5 Areas

What’s your story? And how do you deepen your story to make it more effective, strategic and competitive? Here are five essential things to look for to deepen your story and make it more compelling:

Your Big Why

Why does your title company exist? Why do you go to work every morning? Of course, we know you need to make a living, but going deeper than that, what drives you and your company? What is the purpose behind you and the company you lead? Look for a BIG why (not a small why), something like you believe that home is the most important place on earth or that you believe in homeownership as part of the American Dream. What you’re trying to do here is demonstrate your sincerity and passion for what you do – and motivate your employees and customers around a unifying cause.

Your Title Company’s Achievements

These have to be highly-valued to be effective. Giving to charity, being in business for 10 years, serving the community, and producing happy customers are not highly valued achievements. What have you done that is great? Unusual? Look for that.

Your Title Company’s Principles

What matters to you most? What values guide your company’s behaviors? Pick three and have some wonderful “specific” stories about how your team was influenced by your principles and acted in ways that really helped your clients get ahead.

Your Value Story

Why is your title agency more important, useful and worthwhile to use? What do you offer that other title companies do not? Remember that people assess value on the edges or margins of common offers. More convenient office locations? 24/7/365 closings anywhere, anytime? Best follow-up? Higher tech? CE classes for REALTORS? E-closings?

Your Reason to Act Now

What bad things could happen to the people who do not use your services? What risks are they taking? What compelling reasons can you give without speaking badly about a specific competitor? Learn to bring these forth. The competitive reality is that a title company needs to be in continual Story Deepening bringing forth the importance of their products and services, speaking their competitive advantages and superior value to customers and prospects. If you don’t, who will? Your company has an unlimited supply of stories to share. By incorporating a steady narrative based upon your company’s purpose and guiding principles, you can take advantage of strategic storytelling to gain a competitive edge.

Welcome, New Hire: Manoj Purohit

One-time combat reconnaissance scout saw a golden opportunity in underwriter’s outward mindset philosophy and ‘Agents First’ approach

LONGMONT, Colo. – The nation’s largest title insurance underwriter with no direct or affiliate operations today announced the hiring of an industry veteran and one-time combat reconnaissance scout to help lead the company’s expansion into the Great Lakes Region. Alliant National Title Insurance Co. has hired Manoj Purohit as Vice President & Great Lakes Agency Manager, who brings over 30 years of title insurance, title technology and mortgage industry experience, with particular expertise in client relations, national account management and business process improvement. “Manoj’s experience and approach to excellence in service is a perfect fit for our Great Lakes Agency,” said James Hensley, senior vice president and midwest regional manager for Alliant National Title Insurance Company.

MEDIA INQUIRIES

Cathie Beck Capital City Public Relations e : cathie@capitalcitypr.com p : 303-241-0805
In this role, Purohit will be responsible for further developing and marketing Alliant National’s Great Lakes Agency programs, with an initial focus on agency development and management in Minnesota and Wisconsin, Hensley said, adding that Purohit will also lead the expansion of Alliant’s agent base by growing the number of states included within Alliant National’s Great Lakes Area. “I have always dedicated myself to building long-term and mutually beneficial relationships,” said Purohit. “Alliant National’s outward-mindset philosophy and its ‘Agents First’ approach allows me the opportunity to provide best-in-class customized service to my agents. The company’s focus on never competing with its agents while providing them the tools they need to thrive in their marketplace is the reason I chose to join Alliant National Title Insurance Company.” Purohit’s career has included sales positions at several mortgage, title services and title technology companies, as well as working as an agency representative for a regional and two national underwriters. He also served as president and chief executive officer of a settlement services company in New Jersey, where he managed all aspects of daily operations. In addition to his sales career, Purohit served as a Sergeant in the Army National Guard for nine years. He was a combat reconnaissance scout and received several commendations, including the National Defense Service Medal. His education includes course studies in computer programming at Rutgers University and the Chubb Institute. Alliant National is an industry pioneer that distinguishes itself from competitors by putting the interests of Independent Agents first. Bolstered by financial stability, strong underwriting capability and Independent Agents’ in-depth knowledge of local markets, the company has established a nationwide network with deep roots in local communities and a wealth of expertise that is flexible, nuanced and continuously growing. Alliant National’s CEO, Bob Grubb, can be reached at 303.682.9800 x300 or bgrubb@alliantnational.com. Visit joinalliantnational.com for additional information.

About Alliant National Title Insurance Company

The Independent Underwriter for The Independent Agent® Alliant National believes in putting other people first. The company partners with 400+ trusted independent title agents as a licensed underwriter in 22 states, with annual revenues exceeding $120 million, and protects the dreams of property owners with secure title insurance.

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data security

Don’t even hover your cursor over unknown or unverified links to stay safe from wire fraud

The title and settlement industry is blessed with great people, and that makes sense because our industry is built on being helpful.

We all want a smooth, efficient transaction for everyone involved. Unfortunately, our desire to be helpful and to keep things moving makes us a prime target for wire fraud.

So, how careful do we need to be when verifying the legitimacy of an email or even an incoming phone call?

Very careful.

Fraudsters know about us. They know how busy we can be, and they know how to prey on our traits to overcome our data and escrow security training.

They aren’t just looking to trick us. They aren’t practical jokers. They are truly insidious “social engineers.”

data security

5 tips to share with your consumer early and often during the real estate transaction

A few weeks ago, I wrote a post likening email escrow fraud to Whac-A-Mole. I’d like to revisit that image for a moment.

A few years ago, scammers figured out what our industry does. Admittedly, it took them a while, but when they did, many agents started seeing a barrage of fraudulent emails. Title agents responded by tightening down on their policies and procedures.

The “mole,” however, always manages to find a weak spot where he can pop his head out of the ground. In our case, that weak spot is clearly the consumer.

Ah, the consumer…

This blog contains general information only, not intended to be relied upon as, nor a substitute for, specific professional advice. We accept no responsibility for loss occasioned to any purpose acting on or refraining from action as a result of any material on this blog.

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The Independent Underwriter for the Independent Agent®