After you request that both the buyer and the seller agree to an escrow instruction to disburse in one way or another, they will not do so. Worse, both sides intensify their demands with calls to management and threats of litigation.
Many title insurance businesses overlook Angie’s List, which means there’s less competition for visibility on the platform (for now). People who pay for an Angie’s List subscription are more likely to be in immediate need of the services. While the quantity of leads may be fewer, the quality is as good or better than other review sites.
Angie’s List provides more information about your title business operations than other platforms do, such as how much the customer paid for closing and title services and a report card that scores your agency’s responsiveness, punctuality and professionalism among other things.
Because all the members leaving reviews are paid subscribers, and only paid subscribers can read the reviews (business owners can read reviews on their own page), Angie’s List doesn’t necessarily rise to the top of a Google search. On the other hand, the audience on this site tends to be highly motivated to buy.
Online reviews are a window into your title business, and Angie’s List provides another opportunity to rack up the reviews. Studies show consumers are more likely to contact a business if it has a 5-star rating, and improving your title agency’s star rating from 3 stars to 5 stars, for example, can yield as many as 25% more clicks to your business profile.
Many title agents are reluctant to explore customer review strategies because they are afraid of negative reviews. But ignoring platforms like Angie’s List doesn’t mean the negative reviews will go away. They are still impacting your title agency’s online reputation and possibly steering prospective customers to a local competitor with better reviews.
By developing a strategy for acquiring online reviews and targeting satisfied customers, you can mitigate the risk of a negative review torpedoing your star-rating.
And by expanding your scope to include Angie’s List, you provide your title business with an additional pipeline for new customers that can potentially net you one more real estate transaction every month at a lower cost of acquisition as compared with paid advertising.]]>