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Collaborate with Your Referral Sources

It is in listening that we can we detect areas in which we can offer assistance and provide tools.

The best (most effective) strategies for acquiring and maintaining new business no longer depends upon the delivery of pastries or a free lunch. Today, recruiting participants means searching for and then filling needs, recognizing gaps, appealing to goals, and ultimately providing tools for achieving those goals.

A defined process that leads to a better understanding of a prospect’s pain points, coupled with a plan of attack, enables a title agent to bring value to clients.

We’ve all been there. After weeks, perhaps months, of professionally approaching a realtor or lender prospect, the much-sought-after initial meeting gets scheduled. 

Then mental preparation turns one’s thoughts toward how best to provide value to the prospect, within compliant borders, that will sufficiently attract them to begin using our services.

Too often, our approach centers around providing a laundry list of goods and services our company offers. As we run through what can sometimes be an exhaustive list, we hope that at some point, our prospect will react favorably, and drill down into the particular offer which they find irresistible.

As we have found out, and is often the case, this never happens. What we have unwittingly done, is waste the prospect’s time by offering products or services which are not needed. These types of meetings usually lead to a polite “thank you,” and “we will let you know” response.

A better approach involves putting ourselves in the place of our potential referral source, and viewing business challenges through their eyes. It is a given that they are faced with the same type of questions we have, in trying to obtain their business. They are seeking ways to attract their own referral sources even as they spend time and money to do so.

Instead of laying our tools on the table, hoping one will be useful to our prospect, the better approach would be a consultative one. Use the first five minutes of the meeting asking questions about business strategy and goals, methods currently being employed, and history of success and failure.

It is in listening that we can we detect areas in which we can offer assistance and provide tools.

For realtor prospects, this may involve keying-in on monthly meetings put on by the broker in charge. It is their obligation to provide meetings and speakers, to bring value to their franchise, and to attract and keep top agents. 

An offer to sponsor the food, as well as line up industry speakers, will go a long way in obtaining an endorsement from the broker, while adding valuable face time with the agents with whom we are trying to connect.  Providing a short segment on title insurance itself, will show your prospects that you are a subject-matter expert, and worthy of their consideration.

For lender prospects, offer to line up a real estate office presentation, with them as the main speaker, on topics of lending particularly interesting to agents. Again, an offer to underwrite the cost of food, line up the presentation, and participate in the program will bring value to your relationship with that lender. It is possible to work collaboratively with your prospects, employing a consultative approach, and filling needs gaps, to help them in their business. This altruism places you and your agency top-of-mind when the decision is made for title work.

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This blog contains general information only, not intended to be relied upon as, nor a substitute for, specific professional advice. We accept no responsibility for loss occasioned to any purpose acting on or refraining from action as a result of any material on this blog.

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