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Digital Content Strategies for Your Business

Written by Jennifer Shermer on . Posted in Marketing

It’s a challenge, and very time-consuming practice, to continually create original content to promote your business.

The good news is, you don’t have to recreate the wheel every day! There are numerous ways to re-purpose your existing content that makes it interesting and attractive to readers.

  • The worst example of a bad digital content strategy is not having one at all. If you have good content, then you owe it to yourself and your organization to build a strategy that will activate it to help achieve your goals. Otherwise, what good is it? Read More
  • New research from loyalty and marketing agency Customer Communications Group (CCG) shows marketers three ways to recycle content marketing and conserve resources while keeping the content funnel full. Read More

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Jennifer Shermer

Capital City Public Relations Senior Writer + Publicist Jennifer Shermer creates and manages marketing programs for businesses to raise their brand awareness.

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This blog contains general information only, not intended to be relied upon as, nor a substitute for, specific professional advice. We accept no responsibility for loss occasioned to any purpose acting on or refraining from action as a result of any material on this blog.

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