Intellectual Property: Value & Pitfalls
It can be helpful to have a baseline understanding of what intellectual property is; and how it can benefit you and your agency.
Intellectual property comes in many forms. Your company logo is intellectual property. So is the name of your agency, any tag lines you’ve developed and consistently use to identify your company, your color schemes, if you have any – and content you’ve originated, like your website’s copy.
The good news about intellectual property is that it clearly identifies and separates you from your competitors. What can be a challenge, however, is challenges to your right to use your agency’s name or logo – if another entity takes issue with the use and raises the question of your right to its use.
IP lawyers know the ins-and-outs of intellectual property, but it can be helpful to have a baseline understanding of (a) what intellectual property is; and (b) how it can benefit you and your agency. The World Intellectual Property Organization (WIPO) is a helpful website dedicated to intellectual property issues.
Real Estate Corner
Zillow or Redfin?
Who hasn’t stopped, looked up addresses (including one’s own) – to determine what a property is worth, how it compares to similar properties and whether or not professionals involved in appraisals really know what they’re doing?
As Zillow and similar sights today embrace the added option of selling a property and eliminating real estate brokers’ commissions, the conversation about accuracy is a fast and furious trending topic.
Tags: branding, intellectual property, real estate, reputation