Is Content King?We all want a thriving website that draws people in time and time again, right? But, how do you find the time to create the content that’s needed for a dynamic website that people want to visit more than once? Here are some tips from the pros. Consumers revisit company websites when they find quality content. PR pros have long known that “content is king,” but a new survey reveals that consumers also agree—more than half of people (55%) are likely to research a company and its products if they value the content it produces and markets. Read More Creating content is typically the most time-consuming part of developing or refreshing a website. Here are four pro tips for creating content for a new website. Read More]]>
Capital City Public Relations Senior Writer + Publicist Jennifer Shermer creates and manages marketing programs for businesses to raise their brand awareness.