Kerr County Abstract & Title Co. Donates $1000 to Hill Country Veteran CenterKerr County Abstract & Title Company (Kerr County Abstract) was recently awarded $1000 from Alliant National Title Insurance Company to donate to charity. Kerr County Abstract chose to give back to their community by donating the $1000 to Hill Country Veteran Center. “Kerr County has a large population of veterans and spouses of veterans,” said Bekah Dunks, escrow assistant for Kerr County Abstract. “They are near and dear to our hearts, and we wanted to give back to them.” The $1000 award came about through a marketing workshop that Alliant National conducted in Dallas in the Fall of 2017. Bekah Dunks and Caroline Wilson from Kerr County Abstract attended the workshop. All attendees learned about the “Four R’s for Success.” Nikki to add a description here. Each of the 80 title companies in attendance were challenged to try at least one of the four R’s. Kerr County Abstract accepted the challenge and implemented the following:
- Retain Customers – Kerr County Abstract showed appreciation for their existing customers by sending 50 handwritten thank you cards to them.
- Revamping – Kerr County Abstract reviewed their existing marketing strategy and revamped it based on marketing tactics learned in Alliant National’s workshop. Kerr County Abstract & Title Company is the original title company in Kerrville, Texas, having opened in 1924. Since 2001, the company has been owned by Bob and Diane Green. Diane has long been a familiar face at Kerr County Abstract and began her career as the company’s receptionist. ]]>
Tags: leadership, marketing strategy, title agents
Capital City Public Relations Senior Writer + Publicist Jennifer Shermer creates and manages marketing programs for businesses to raise their brand awareness.