How To Market Your Job Posting
The talent market is tighter than ever. Here’s how to best spread the word about your opening.
You’ve likely heard the labor market is tight these days. A countless amount of digital ink has been spilled recently describing what is now known as “The Great Resignation,” and the data shows that it’s not mere hysteria or hyperbole. 4.5 million people voluntarily left their positions in November of 2021 alone – an “all-time high” according to the U.S. Bureau of Labor Statistics.[i]
These numbers have had a sizable impact on the labor market. Not only has the value of labor increased, but many companies are finding that their ability to recruit and retain necessary talent has become severely restricted. So how should companies attempt to break through the noise and find the workers they need?
Recruitment Has Never Been Easy
Anyone who has ever attempted to hire knows the process can be enormously complicated and expensive. Even before the pandemic and the rise of The Great Resignation, businesses often struggled to find, attract and hire the right people. This was and remains particularly true for smaller firms, which often lack the resources to invest in job board postings or contract with recruitment specialists. But that doesn’t mean there aren’t alternative options for maximizing the reach of your opening. In fact, there are several.
Leverage Your Social Networks:
Social is a superweapon for spreading the word about a job, and there are many ways to leverage these platforms for your recruitment purposes. You can start with a simple organic post and request that your networks share it with relevant applicants. Major platforms like Facebook and LinkedIn also have specific functionality for posting jobs. This includes the ability to support your posting with a minor ad spend or associate it with your company’s business page.
Put Your Job at the Center of Your Website
Your website is your biggest piece of digital real estate – and it is a valuable resource when trying to fill a new post. Not only can you create a career page on your website and post your job there, but many CMS systems let you activate modals or place a promotional banner image on your homepage. Of course, this functionality differs wildly from platform to platform. But many CMS systems – for example, WordPress.org – offer easy-to-install plugins if such features are not already supported.
Conduct Community Outreach
As powerful and convenient as digital channels are, sometimes you must also go directly into your community. For example, businesses, regional colleges, universities and trade schools are a goldmine for potential talent. These institutions will also likely be happy to showcase your posting to their students free of cost, as they have a vested interest in helping their students secure internships or employment.
Take Advantage of Your Existing Staff
Keep in mind that each member of your current staff has their own professional network, and they may know several quality candidates for your open role. A great way to access this talent pool is to set up a small referral program. Not only will you gain potential candidates, but they will likely be more invested due to the pre-existing relationship they have with your team.
To Attract the Best, Cast a Wide Net
When you need to hire a good candidate for an important position, it’s critical to get your posting in front of the maximum number of people. With close to 11 million job openings available near the end of last year,[ii] it’s safe to say that The Great Resignation is far from abating. To beat the competition, you must rely on both your digital and traditional channels. And with a little luck, you’ll find the perfect addition to your growing team.