No Time for Social Media?

Written by Jennifer Shermer on September 26, 2018. Posted in Marketing

Running out of time to manage social media? By now, you know the value of social media to your business development. It’s a vital avenue to reach new business, strengthen existing relationships and maintain positive connections with current and future employees. It’s a way for you to share your business culture, events and news in your communities.

But finding the time to create all those posts and review your post performances is the challenge. So, how can you do that when your time is spent out networking and conducting your daily business operations?

Here are time saving tools that allow you to share valuable content with your audiences. Social media scheduling tools allow you to manage multiple profiles and networks from one location. So, you can schedule your LinkedIn, Facebook, Twitter and other posts for the week (or the month or longer) via one tool, saving you valuable time. You can also review reports (or customize reports) to view your post performances. For instance, you can track how many people you reached, how many people liked, shared, commented on, etc. each post.

Since there are numerous social media scheduling programs available, each with their own set of advantages, drawbacks and prices (some programs are offered at no charge), be sure to do your research prior to choosing a social media scheduling program for your business. Here are a few of the more popular social media scheduling programs:

Hootsuite.

This program optimizes your time by allowing users to manage all social profiles from a single dashboard. Users customize their dashboard in the way they want to see their data. The program comes with a default reporting system for social media analytics and you can also customize the reports to meet your particular needs. Hootsuite is a popular and widely-used program for businesses of all sizes.

MavSocial.

MavSocial is a platform that allows users to schedule and track social media posts and their performance. Another MavSocial time saver is its large stock image gallery for ease of finding images for your posts.

Sprout Social.

Built to scale, Sprout Social saves time for teams of varying sizes. This social media management platform provides engagement, publishing, analytics and collaboration tools. Sprout Social includes a robust selection of reporting tools to analyze your social media performance. Sprout Social is a popular program for advertising and PR agencies that manage multiple client social media accounts.

Tags: advertising, digital marketing, facebook, google, marketing strategy, social media

Jennifer Shermer

Capital City Public Relations Senior Writer + Publicist Jennifer Shermer creates and manages marketing programs for businesses to raise their brand awareness.