Posts Tagged ‘advertising’

4 Ways To Get The Most Out Of Your Social Media

Here’s How to Increase Audience Engagement Via Social Media

Social media is everywhere. And it seems like every day another social media network pops up. How do you make the best use of your time, while also keeping up with new networks, new ideas and all that posting work?

Start by understanding which networks are available, and of those networks:

  • Who is their target audience?
  • What is their primary purpose?

Then, match that data to your target audience to determine which networks you should engage with to get maximize your audience engagement. Alliant National’s marketing team can help you make that determination. The most popular social networks for Alliant National’s independent agents are LinkedIn, Facebook and Twitter.

Once you know which networks to join, create a strategy that includes: topics you’ll post about, as well as the frequency of your posts (2-3 times per week, consistently, is great). Here are a few tips to get the most audience engagement out of your social media activities:

Include graphics in your posts. Everyone loves graphics in social media posts. They are easy to spot when scrolling though our feeds and the more eye-catching, the better. Make sure you use clear, politically-correct and appropriately sized graphics for your post. Do a quick google search to determine size requirements. Also, be sure to give appropriate credit to each image.

#UseHashtags. Hashtags help keywords stand out in the post, and they’re also handy for tracking discussion around a specific topic and connecting with people who are searching for that particular hashtag.

Create interesting posts. Posts should be insightful, informative, fun and thought-provoking to audiences. People don’t want to be advertised to through your social media channels. Share industry-related articles, fun holidays, pictures and stories of your business supporting local charities, events happening in your community, etc. Invite your audience to share their stories and pictures and to comment on your posts.

Join the social media party. Don’t just post. Read and respond to all comments you receive on your social media networks. Comment on social media posts from business contacts. Think of it as a networking event. You have to get out there and be social in order for it to be a valuable experience.

One additional note: Remember Alliant National is a great resource to agents in helping them with social media best practices. We can get you started and/or help you get on the right path to increased audience engagement. We love our independent agents!
]]>

Social media strategy: How to plan, analyze, measure results

No matter how you choose to approach social media, be it through organic content posts, the pay-to-play model or a mix of both, you should have a solid social media strategic communications plan in place before you get down to business.

Your plan should start with clear objectives, including defined target audiences. Are you elevating awareness for a specific event or a unique offer at your business? Perhaps you’d like to leverage your social media to garner more leads for your business.

Whatever your aim is, you’ll want to outline the tactics you’ll use to achieve your objectives such as which social media platforms you’ll leverage, how many posts you’ll make per week, will you have themes for posts, etc.

Your plan should be short and direct, ideally one page in length. Nothing too fancy, but it should be a road map for your success.

What's the difference between boosting + advertising on Facebook?

As you begin to post original and curated content more regularly on your Facebook page, you may notice the platform offers ways to increase the viewership of your posts.

Viewership is also known as “reach,” or how many individuals see your original and curated content posts in their newsfeed.

Boosting a post works like this: Say you post about an upcoming event, and you then determine you want that post to reach more people’s Facebook feeds and ultimately increase brand awareness of and attendance at your event.

You can pay a nominal fee ($30-50 average per boost) and choose the audience demographics for your boosted post. Boosting posts will increase the “reach” or viewership of your event post.

What’s more, you can also target your boost to reach a desired audience. For example, you may choose all 18-to-36-year-old men and women who live within 3 miles of a specific area code. The more people you choose to “reach” with your “boost,” the higher the fee.

Let’s Connect

Discover more stories and conversations on our social media networks,
or drop us a line on our contact page.


The Independent Underwriter for
the Independent Agent®