Time Saving Tips and Tricks
Running out of time to manage social media? By now, you know the value of social media to your business development. It’s a vital avenue to reach new business, strengthen existing relationships and maintain positive connections with current and future employees. It’s a way for you to share your business culture, events and news in your communities.
But finding the time to create all those posts and review your post performances is the challenge. So, how can you do that when your time is spent out networking and conducting your daily business operations?
Here are time saving tools that allow you to share valuable content with your audiences. Social media scheduling tools allow you to manage multiple profiles and networks from one location. So, you can schedule your LinkedIn, Facebook, Twitter and other posts for the week (or the month or longer) via one tool, saving you valuable time. You can also review reports (or customize reports) to view your post performances. For instance, you can track how many people you reached, how many people liked, shared, commented on, etc. each post.
Since there are numerous social media scheduling programs available, each with their own set of advantages, drawbacks and prices (some programs are offered at no charge), be sure to do your research prior to choosing a social media scheduling program for your business. Here are a few of the more popular social media scheduling programs:
This program optimizes your time by allowing users to manage all social profiles from a single dashboard. Users customize their dashboard in the way they want to see their data. The program comes with a default reporting system for social media analytics and you can also customize the reports to meet your particular needs. Hootsuite is a popular and widely-used program for businesses of all sizes.
MavSocial is a platform that allows users to schedule and track social media posts and their performance. Another MavSocial time saver is its large stock image gallery for ease of finding images for your posts.
Built to scale, Sprout Social saves time for teams of varying sizes. This social media management platform provides engagement, publishing, analytics and collaboration tools. Sprout Social includes a robust selection of reporting tools to analyze your social media performance. Sprout Social is a popular program for advertising and PR agencies that manage multiple client social media accounts.
One additional note: Remember Alliant National is a great resource to advise and educate independent agents on social media best practices, including which social media management tool is ideal for your needs.
Here’s How to Increase Audience Engagement Via Social Media
Social media is everywhere. And it seems like every day another social media network pops up. How do you make the best use of your time, while also keeping up with new networks, new ideas and all that posting work?
Start by understanding which networks are available, and of those networks:
- Who is their target audience?
- What is their primary purpose?
Then, match that data to your target audience to determine which networks you should engage with to get maximize your audience engagement. Alliant National’s marketing team can help you make that determination. The most popular social networks for Alliant National’s independent agents are LinkedIn, Facebook and Twitter.
Once you know which networks to join, create a strategy that includes: topics you’ll post about, as well as the frequency of your posts (2-3 times per week, consistently, is great). Here are a few tips to get the most audience engagement out of your social media activities:
Include graphics in your posts. Everyone loves graphics in social media posts. They are easy to spot when scrolling though our feeds and the more eye-catching, the better. Make sure you use clear, politically-correct and appropriately sized graphics for your post. Do a quick google search to determine size requirements. Also, be sure to give appropriate credit to each image.
#UseHashtags. Hashtags help keywords stand out in the post, and they’re also handy for tracking discussion around a specific topic and connecting with people who are searching for that particular hashtag.
Create interesting posts. Posts should be insightful, informative, fun and thought-provoking to audiences. People don’t want to be advertised to through your social media channels. Share industry-related articles, fun holidays, pictures and stories of your business supporting local charities, events happening in your community, etc. Invite your audience to share their stories and pictures and to comment on your posts.
Join the social media party. Don’t just post. Read and respond to all comments you receive on your social media networks. Comment on social media posts from business contacts. Think of it as a networking event. You have to get out there and be social in order for it to be a valuable experience.
One additional note: Remember Alliant National is a great resource to agents in helping them with social media best practices. We can get you started and/or help you get on the right path to increased audience engagement. We love our independent agents!
No matter how you choose to approach social media, be it through organic content posts, the pay-to-play model or a mix of both, you should have a solid social media strategic communications plan in place before you get down to business.
Your plan should start with clear objectives, including defined target audiences. Are you elevating awareness for a specific event or a unique offer at your business? Perhaps you’d like to leverage your social media to garner more leads for your business.
Whatever your aim is, you’ll want to outline the tactics you’ll use to achieve your objectives such as which social media platforms you’ll leverage, how many posts you’ll make per week, will you have themes for posts, etc.
Your plan should be short and direct, ideally one page in length. Nothing too fancy, but it should be a road map for your success.
As you begin to post original and curated content more regularly on your Facebook page, you may notice the platform offers ways to increase the viewership of your posts.
Viewership is also known as “reach,” or how many individuals see your original and curated content posts in their newsfeed.
Boosting a post works like this: Say you post about an upcoming event, and you then determine you want that post to reach more people’s Facebook feeds and ultimately increase brand awareness of and attendance at your event.
You can pay a nominal fee ($30-50 average per boost) and choose the audience demographics for your boosted post. Boosting posts will increase the “reach” or viewership of your event post.
What’s more, you can also target your boost to reach a desired audience. For example, you may choose all 18-to-36-year-old men and women who live within 3 miles of a specific area code. The more people you choose to “reach” with your “boost,” the higher the fee.