Posts Tagged ‘branding’

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What is “Branding” & Why’s It Important?

None of the rules are anchored in stone

Think of a product or products that you gravitate toward. Maybe you like Nikes better than New Balance. Maybe a Dodge product means superior quality in automotive craftsmanship.

Think of a product or products that you gravitate toward. Maybe you like Nikes better than New Balance. Maybe a Dodge product means superior quality in automotive craftsmanship.

Do you know why (and how) you draw the conclusions you do? Do you understand what made you choose your last purchase over competitors’

Branding helped you choose. Branding is why “Band-Aid” brand is so recognizable (though there are plenty of other adhesive bandages to choose from). There are too many soda options to list here, but pretty much everyone on the planet knows what Coca Cola is, and their sales continue to stay strong.

Branding your agency is critical. It does not have to cost a lot of time or money, but it does require some thought and intention. Here’s a bit on branding in 2019. No one writes the rules and none of the rules are anchored in stone. But being mindful of what to consider when branding your agency – which is the public’s perception of you – helps you hit the branding bullseye.

6 brand strategies for small businesses

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The key steps involved in brand building are to make your brand memorable and to maintain consistency.

5 start-up branding trends to watch for

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Brands are putting effort into connecting with audiences in a meaningful way. Each of these five trends is all about appealing to your target audience as a way to find success.


Real Estate Corner:
Revisiting the real estate outlook

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Millennials and the “affordable Southeast” are driving forces in the 2019 real estate market, says the Wharton Business School at the University of Pennsylvania.

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Energize Your PR This Year

To say we live in a “communication environment” is an understatement!

We have so many communications options that it’s often challenging for businesses to know the most effective and efficient tools to use to reach their target audiences.

Investing in public relations and content marketing is an essential aspect of brand success. Here we offer three articles to get you thinking about ways to energize PR for your business.

Real Estate Corner:

Less than half of homebuyers and sellers between the ages of 35 and 44 believe real estate is a better long-term investment than the stock market, according to a survey from Redfin and detailed in the article from The Title Report:

last house standing

How do you build a title company strong enough to weather the next big storm?

You are looking at a photo of a house on Mexico Beach, Florida which was the location that Cateogry 4, Hurricane Michael, made landfall on October 10, 2018.

Almost all of the homes surrounding this home were built to 1970s Category 3 hurricane standards set by the local government. You can see what happened to them. Catastrophic destruction.

This particular home was built “for the big one.”

In this case, a Category 5 hurricane standard, able to sustain winds of 250 miles an hour and very high storm surges.

The owners of this home took the time to think for themselves and choose to work with different standards, higher standards, so they could cope more effectively with the new set of threats being created by climate change.

Given the picture above, here’s the question to ask yourself as an independent title agent: What standards am I building my business to?

Where am I getting those standards and what is the motivation of the source that is giving me that information? How reliable are they? Is it appropriate?

As the Independent Underwriter for The Independent Agent, we at Alliant National think for ourselves.

What should those standards be considering that our agents success is our success, that we don’t compete with them by having direct operations and our entire business model is organized around helping our independent agents thrive?

As you may have surmised, our standards are higher. Alliant National is the independent underwriter for THE FINEST Independent agents in the industry, and we have evidence to prove it.

From 2013 through 2017 the title insurance industry had an average loss ratio of 7.7 percent. Alliant National’s loss ratio for that same period was 3.4 percent. That’s performance!

How do we do it?

We offer quality assurance certifications to help our agents meet the needs of regulators and bolster their credibility with REALTORS and lenders.

And we have our own processes verified and certified to be the finest in the industry.

AUTHORIZED SERVICE PROVIDER

The Authorized Service Provider designation is determined by an audit using the stringent SSAE 18 Type 2 (SOC 1) examination process.

We send a formal letter and seal to each agent for every year they carry the Authorized Service Provider distinction, which can be shared with third-party vendors.

CERTIFIED SERVICE PROVIDER

The Certified Service Provider designation also comes with a formal letter and seal, which can be shared with third-party vendors.

To achieve this elevated distinction, an agent must submit additional documentation for review while satisfying Authorized Service Provider and ALTA Best Practices standards.

SSAE18 TYPE II CERTIFIED

Alliant National was the first title insurance underwriter in the nation to obtain an SSAE18 Type II compliant status and is the only title insurance underwriter to achieve compliant status for four consecutive years.

ISO 27001 CERTIFIED

We’re also the only title insurance underwriter in the industry to receive an ISO 27001 certification, validating that we adhere to the most rigorous International Organization for Standardization (ISO) requirements – just another example of how Alliant National assures quality and helps manage risk for our agents.

So choose your standards carefully.

Know the motivations of your underwriters and why some set standards high and why others set standards low so you’re more at risk.

Our standards are built to last, built for the big one, and built to help our agents thrive.

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Content Marketing Trends

Content is king!

Savvy business owners know they must continue to engage, inform and entertain customers, prospects and influencers with relevant and current content.

Here are three articles to explain the basics of content, dive into the relevance of it and offer tips to make content more effective.

  • One thing’s for sure: content marketing is not going anywhere. Moreover, estimates show that by 2021, the industry will be worth more than $400 billion. Here are some of the most important content marketing trends that you must be aware of in 2019. Read More
  • Creative and strategic content writing is a way to build your brand and grow your business. Here are top trends. Read More
  • More than half (53 percent) of businesses invest time and money in content marketing, and continued growth in this category is expected, industry experts say. Here are tips on cultivating excellent content. Read More
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How do you get people to open your emails?

Email Subject Lines that Get Attention

How do you get people to open your emails? That’s the million-dollar question. You’ve got informative, helpful and exciting messages to share with them, if they’d just open that darned email. Here are tips and a load of email subject lines that are proven to get people to open them. Enjoy!

  • Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. Here are subject lines that get attention. Read More
  • So, you’ve started to send emails to your newly built (and growing) email list. The problem? It’s becoming more difficult to come up with emails your list will actually open and read. Even worse, when you do figure out what to say, your open rates aren’t anywhere near where you wish they’d be. If this sounds familiar, you’re not alone. Read More

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The Independent Underwriter for
the Independent AgentSM