Posts Tagged ‘branding’

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Killer Content for Your Business

Killer content? Well, not literally. But, your businesses’ marketing content needs to wow people and move them to action.

Marketing copy can make or break your business goals and leave a lasting impression—good or bad—with your customers, prospects and influencers. Here are tips on how to write killer content.

  • Having good content for your business is a critical component of modern-day success. In today’s digital and knowledge-driven world, ignoring the relevance of purposeful and engaging copy could spell stagnation—otherwise known as doom—for your business. Read More
  • Today, most businesses are aware that content marketing is an effective way to boost brand awareness and engage with potential customers. But just because they are aware doesn’t mean they know how to use content in order to successfully generate interest from consumers. Read More
  • How can you ensure success of your content marketing program, to ultimately achieve your business goals? Here are five best practices for creating great content that will move the needle. Read More
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Do You Want to Write a Winning Marketing Plan? Here are Some Tips

Guide your business toward meeting your objectives and goals.

You have a marketing plan, right? All businesses need to have a strategic, logical plan that includes action items and timelines.

The marketing plan will guide your business toward meeting your objectives and goals.

What’s that? You don’t have a working marketing plan? No worries. Read the tips below to create a winning marketing plan for your business.

  • A well-executed marketing plan is like a GPS. It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand. Read More
  • The marketing department can be referred to as one of the lifelines of any business. In this respect, spending your time, resources and efforts on your marketing plan and strategy is essential. There are various aspects of a marketing strategy that require focus and planning that collectively can ensure you are presenting your services to your target market in the best possible light. Read More
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Micro-influencers: how to identify and work with them

You DON’T need to engage the latest YouTube sensation or Facebook social media star to be a micro-influencer for your business.

You DO need to determine your strategy, identify the appropriate influencers to help you leverage that strategy and then build a relationship with that micro-influencer group.

  • When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. Read More
  • An emerging trend has entered the ecommerce marketing arena since such social media channels as Instagram, Facebook, Twitter and YouTube became increasingly popular. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained more value for marketers. Read More
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Publicity and Positioning

How do you position your brand to be talkworthy?

Let’s be honest. You’d love your brand to be the talk of the town. You want clients sharing their great experiences with your business.

You want them to share on social media, at the coffee shop, in line at the grocery store, while talking with co-workers, at the hair salon, etc.

But, how do you position your brand to be talkworthy?

  • One important function of publicity is positioning your brand. How you position your company influences how consumers perceive you and feel about you, which in turn affects whether or not they trust you and want to buy from you. Read More
  • In a recent analysis of more than 500 consumer brands in a variety of categories, the firm ranked those with the most talkworthy marketing campaigns. The rankings are based on the extent to which people are sharing or talking about a brand’s marketing or advertising both online (via social media) and offline (via face-to-face conversations), as part of its TotalSocial Brand Awards series. Read More

Garner Local Media Attention for Your Business: Part Two

This is Part II on how you can get local media attention for the things you likely already do on a daily basis for your business. Getting positive media attention is easier than you may think.

By understanding the basics of creating a press release, knowing your local reporters and being aware of all activities taking place at your agency, you can create positive media attention for your business.

How many sports teams has your agency sponsored in the past year? Have you conducted any pancake breakfasts to support a community cause? Did you make any charitable donations? Did your employees take paid time off of work to volunteer in the community? Did any employees run a marathon or celebrate milestone anniversaries? Did any employees retire? Did you hire anyone?

Here’s how to turn these everyday occurrences into news that your community reporters will want to know and report.

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