How do you position your brand to be talkworthy?
Let’s be honest. You’d love your brand to be the talk of the town. You want clients sharing their great experiences with your business.
You want them to share on social media, at the coffee shop, in line at the grocery store, while talking with co-workers, at the hair salon, etc.
But, how do you position your brand to be talkworthy?
- One important function of publicity is positioning your brand. How you position your company influences how consumers perceive you and feel about you, which in turn affects whether or not they trust you and want to buy from you. Read More
In a recent analysis of more than 500 consumer brands in a variety of categories, the firm ranked those with the most talkworthy marketing campaigns. The rankings are based on the extent to which people are sharing or talking about a brand’s marketing or advertising both online (via social media) and offline (via face-to-face conversations), as part of its TotalSocial Brand Awards series. Read More
This is Part II on how you can get local media attention for the things you likely already do on a daily basis for your business. Getting positive media attention is easier than you may think.
By understanding the basics of creating a press release, knowing your local reporters and being aware of all activities taking place at your agency, you can create positive media attention for your business.
How many sports teams has your agency sponsored in the past year? Have you conducted any pancake breakfasts to support a community cause? Did you make any charitable donations? Did your employees take paid time off of work to volunteer in the community? Did any employees run a marathon or celebrate milestone anniversaries? Did any employees retire? Did you hire anyone?
Here’s how to turn these everyday occurrences into news that your community reporters will want to know and report.
Your business is a success. Congratulations! And why wouldn’t it be a success?
You’ve worked hard, faced and overcome many challenges, added some blood, sweat and tears, and worked many nights and weekends to ensure success.
You have professionally-designed ads throughout the community that promote your business. But, what does your personal Facebook page say about your business?
If you have crazy spring break pictures, online gaming stats, political messages and/or colorful language and extreme opinions posted on your public Facebook page, it’s likely to damage that business reputation you’ve worked so hard to achieve.
Here are some best practices for your personal Facebook page:
Utilize the privacy settings. If you haven’t done so lately, take a tour of Facebook’s privacy settings. You can choose who can view your page, as well as your posts, comments and images.
Would you want current or prospective customers to see each post, comment and picture on your page? If not, make the appropriate changes. Use the privacy settings wisely.
Know what your kids are doing on your page. Do you allow your kids to play games through your Facebook page?
Or, perhaps you are playing all those farming, candy-gathering and other trendy games on Facebook. If so, update your settings so that Facebook doesn’t notify and invite all of your friends to play, too.
And, sorry folks, your Facebook friends don’t care that you plowed a new field in FarmVille.
Chain letters are still frowned upon. Don’t. Just don’t. On behalf of all your Facebook friends and future Facebook friends, please don’t send out requests for people to “share this post to 10 other friends to avoid extreme misfortune.”
Think how your clients would feel receiving all those messages from you.
Be mindful of the opinions you share. It’s true. You don’t have to share your political beliefs, Vegas trip pictures and current mood on your Facebook page.
You can also disagree with someone else’s post without actually commenting on that post. Again, keep in mind the message these posts are sending to your wide range of clients, and use the privacy settings sensibly.
One additional note: Keep in mind your employees likely have personal Facebook pages that may pose a danger to your business reputation. You should ask them to read this article.
Don’t let your personal Facebook page scar your business reputation.]]>