We’ve found three tools that make it easier to manage your social media platforms.
A strong social media presence is one way to increase the visibility of your business, expand your reach and generate new leads:
Buffer: Buffer is a relatively simple web application that allows users
to schedule social media posts across a variety of social network platforms.
Dually mobile and desktop friendly, the app optimizes posts for peak engagement
times (it also allows for customization) and best of all, its users receive salient
feedback, via analytics, to view social media post performance, improve results
and create data-driven reports for clients and managers.
Canva: That old cliché that a picture is
worth a thousand words rings true with Canva, an intuitive, easy-to-master
graphic-design creator that businesses can use to increase website traffic and
social media engagement. It uses a drag-and-drop format and provides
access to over a million photographs, graphics and fonts. You don’t need a
background in design to use the tool, and with more than 50,000 templates to
choose from, it’s easy to design just about anything,including those all-important info graphics.
and buzz are key when it comes to social media, and with Woobox, an
increasingly popular marketing platform, businesses can create contests,
giveaways, polls, quizzes, brackets, photo contests and more, all of which
encourage your audience to engage. Bonus: It allows businesses to seamlessly
integrate several social media platforms while running campaigns, plus it collects
and exports useful data that stems from those campaigns, an advantageous perk
that all but guarantees robust leads.
According to a recent study published by the National Association of Realtors (NAR), expensive home prices, coupled with high demand, are driving today’s youngest homebuyers to smaller cities.
long as supply keeps up to meet demand, and prevents costs from rising too high
and too rapidly, these identified metro areas are likely to see an uptick in
purchases from millennial homebuyers,” says Lawrence Yun, chief economist
of the NAR. A robust job market and affordability are
two of the main factors that impact home-buying decisions by millennials, notes
Federal and state regulations don’t make it easy for title insurance companies to market and grow their business, but there are strategies to maximize their marketing efforts.
Federal and state regulations don’t make it particularly
easy for title insurance companies to market and grow their business, but
despite the regulatory RESPA obstacles, there are strategies that title
insurance companies can implement to maximize their marketing efforts.
Leverage Your Online Presence
Leveraging your online presence is paramount. By using the
right technology and social media platforms to create insightful, compelling
and informative content, you can generate – and keep – a captive audience.
The keytakeaway is to provide value to your readership, which in turn establishes trust. And trust is key to growing your business.
Additionally, regularly updating your website with a clear
mission, current marketplace trends, blog posts, analysis and data backed by
research shows that you’re an expert in your field.
Authoritative blog posts and engaging social media posts generate
the strongest leads, so it’s crucial to maintain a regimented and consistent
If you slack, you risk losing the audience – and potential
clients – that you’ve worked so hard to connect with and cultivate.
Remember that homebuyers and sellers are a core element of
your target customers, and they’re more educated than ever before about title
Savvy consumers compare title insurance companies, and if
you don’t have a go-to resource stocked with information, services and
products, you’ll miss your opportunity to connect with these people.
Good, Ol’ Fashioned Networking
As well, network at every opportunity, and taut your
services with lenders, real estate professionals and others in your field.
While social media and an informative website are critical,
word-of-mouth recommendations continue to generate leads.
Collecting e-mail addresses legally is also an effective way to market your services to the right demographics.
Deliver a Useful E-Newsletter
An educational enewsletter providing insight about relevant
topics – including escrow, property searches and title insurance protection – is
another proven way to reach your target audience and build a solid customer
Use graphics and photos to illustrate trends and salient
points, and present simplified information that home buyers can easily digest.
are just a few ways to effectively market your title insurance company. Amanda
Farrell, who writes for PropLogix, offers several more ideas to jumpstart
your marketing efforts.
While some consider email “old-school” in the face
of loads of social media platforms and texting, beautifully built content
contained on your website, email still connects you to your audience in ways
social media platforms might not.
You need email addresses. You need new email addresses. You
need an email distribution list that is constantly growing and evolving.
Because engaging your clients and colleagues in a narrative
about your business, while also providing useful information, is powerful in
establishing you as an industry leader and establishing your brand.
But don’t think you can download or even ask for someone
else’s email address list unless you know for certain those recipients – each
and every one of them – has opted into receive your content.
To do otherwise, to poach or duplicate or take anyone else’s
email address list without first getting a recipient’s okay to receive – or
better, without getting the recipient’s email address directly from them – is
and the implications are not pretty.
Spamming your audience could result
in getting permanently banned from your recipient’s inbox such as if she hits
the “do not contact” button or flags you as spam on her email client. Spamming
your audience can even result in getting yourself permanently banned from your
email management service.
When you think about it, sending
unsolicited emails is not even helpful toward getting your message to the
masses because these recipients have expressed zero interest in your offer –
they may not even know who you are.
You’re better off taking the slow and
steady approach to building your email database. Here are just a few ideas for building
your email database:
email subscription form for your blog
contests that require an email address for entry
downloads that are accessible only by volunteering an email address
subscribe link to your social media pages
Always tell your would-be subscribers
what they should expect. Do you email once per month or once a week? What type
of information is included in your distributions?
By building your email list the right
way, you’ll ensure you have quality contacts who are more likely to engage with
Refresh your social media strategy with these 14 ideas
Not everyone is comfortable building a social media strategy
or social media platforms to promote their agency. Many businesses don’t know
where to start; other businesses get it started, but can’t seem to find the wherewithal
Still others feel like they have “their arms wrapped
around it” – and do it well enough – only to learn that their strategy and
content is dated.
Social media is a living (almost breathing) organism. It’s
something that needs tending to, needs to be revisited and, at least once a
year (preferably more often) completely revisited.
The good news is that you don’t need to reinvent the wheel. A solid social media campaign can be refreshed with a few new thoughts.
What’s the deal with land surveys? Land
surveys are a valuable tool that help real estate deals close with
confidence – for all parties. The National Society of Professional
Surveys notes the value of proper land surveying.
There is nothing like a solid, well-built email list – one that actually has people and businesses you want to reach.
Though some consider email “old-school” in the face of social media and text messaging, beautifully built content within your enewsletters and even within simple emails, can reach your audiences in ways social media platforms might not.
To that end, you need email addresses. You also need to not engage in spam (using email addresses you’re not entitled to). Here’s a great bit on how businesses can legitimately and effectively gain new email addresses, thereby continually growing their audience reach.