Posts Tagged ‘digital marketing’

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Build Your Business’s Email List

There is nothing like a solid, well-built email list – one that actually has people and businesses you want to reach.

Though some consider email “old-school” in the face of social media and text messaging, beautifully built content within your enewsletters and even within simple emails, can reach your audiences in ways social media platforms might not.

To that end, you need email addresses. You also need to not engage in spam (using email addresses you’re not entitled to). Here’s a great bit on how businesses can legitimately and effectively gain new email addresses, thereby continually growing their audience reach.

15 Proven Ways to Grow Your Email List

Real Estate Corner:

As technology continues to affect nearly every corner of our lives, real estate transactions are getting done with more technological influence than ever: How Technology Is Changing The Real Estate Market.

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Energize Your PR This Year

To say we live in a “communication environment” is an understatement!

We have so many communications options that it’s often challenging for businesses to know the most effective and efficient tools to use to reach their target audiences.

Investing in public relations and content marketing is an essential aspect of brand success. Here we offer three articles to get you thinking about ways to energize PR for your business.

Real Estate Corner:

Less than half of homebuyers and sellers between the ages of 35 and 44 believe real estate is a better long-term investment than the stock market, according to a survey from Redfin and detailed in the article from The Title Report:

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How do you get people to open your emails?

Email Subject Lines that Get Attention

How do you get people to open your emails? That’s the million-dollar question. You’ve got informative, helpful and exciting messages to share with them, if they’d just open that darned email. Here are tips and a load of email subject lines that are proven to get people to open them. Enjoy!

  • Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. Here are subject lines that get attention. Read More
  • So, you’ve started to send emails to your newly built (and growing) email list. The problem? It’s becoming more difficult to come up with emails your list will actually open and read. Even worse, when you do figure out what to say, your open rates aren’t anywhere near where you wish they’d be. If this sounds familiar, you’re not alone. Read More
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Digital Content Strategies for Your Business

It’s a challenge, and very time-consuming practice, to continually create original content to promote your business.

The good news is, you don’t have to recreate the wheel every day! There are numerous ways to re-purpose your existing content that makes it interesting and attractive to readers.

  • The worst example of a bad digital content strategy is not having one at all. If you have good content, then you owe it to yourself and your organization to build a strategy that will activate it to help achieve your goals. Otherwise, what good is it? Read More
  • New research from loyalty and marketing agency Customer Communications Group (CCG) shows marketers three ways to recycle content marketing and conserve resources while keeping the content funnel full. Read More
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Delivering Email Campaigns that Receive Attention…and Get Opened

You want to tell the world your story. Well, actually, you just want to tell that story to your clients, prospective clients and influencers.

You’ve created what you believe to be a well written email message that will inform, excite and motivate readers to do whatever you’ve requested in your message’s “call to action.”

You send the email and excitedly wait for responses. The responses don’t come. Instead, you learn that people are deleting your message without even opening it. What happened?

Here’s how to craft emails that get attention.

Create Good Email Subject Lines.

The subject line is how people decide if they’ll open your email or not. If your subject line doesn’t grab their attention quickly, they will delete the entire message without even reading it.

The subject line must be relevant to the message in the email. Otherwise, readers will flag your message as spam (and rightly so) and you’ll lose credibility with your audience. Here are some great tips on writing email subject lines.

Create Curiosity.

The subject line or the first line of the email should create curiosity to make readers want to read on for the details.

For example, if you’re writing about new title insurance guidelines that clients need to know about, try asking the question, “Why should you care about these new title insurance guidelines?”

Get creative and come up with relevant questions to generate interest.

Don’t Overload Their Inbox.

Be mindful of the number of messages you send to your contacts. If you’re sending a must-read, breaking-news email every day (or worse yet, multiple times a day), you lose credibility and people start deleting your emails without even opening them.

If you have a lot of information to share with your contacts, consider a weekly e-newsletter that’s well-organized for a quick-read by your audience.

Be sure to add teasers in the subject line that follow the tips referenced above.

Proofread.

Nothing loses credibility faster than a poorly edited message. Consider this article on embarrassing spelling and grammar mistakes in communications pieces.

Now, hopefully your email typos will not generate the publicity of these communications, but as a general rule, your goal is no typos.

If your message contains poor grammar, typos, mis-spellings, bad formatting and other mistakes, people will delete it and question your ability as a professional business leader. Proofread your messages!

One additional note: Remember Alliant National is a great resource to advise and educate independent agents on how to write emails that get attention.

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