Posts Tagged ‘leadership’

tallgrass title

Tallgrass Title’s Evolution

What began as a law office that also did a bit of title work in rural Kansas has transformed into Tallgrass Title, a thriving title insurance agency serving three counties in Northeast Kansas.

Jake Pugh, owner of Tallgrass Title, is happy to share the long history of this successful family business. Jake’s grandfather started the law office in the 1940’s, Jake’s father joined the business in the 1980’s and Jake joined “a few years later,” in 2006.

“Title insurance wasn’t even a thing back in the 1940’s,” recalls Jake. “But the law office did dabble in probate, title work and routine real estate items.”

Jake’s father saw an emerging market in title insurance in the 1980’s and opened a title business, Wamego Title, in the back office of the law firm.

It became a successful business among the locals, but outside of the town of Wamego, no one knew about it. Fast forward to 2017 and Wamego Title wanted to grow and serve clients in the Northeast Kansas region.

Through a successful relationship as an independent agent with Alliant National Title Insurance Company, Wamego Title rebranded as Tallgrass Title.

Jake began the process by collaborating with Alliant National’s Director of Marketing Nikki Smith in conjunction with Alliant National’s partner David Hafleigh from Future Works.

Nikki and David worked closely with Jake, sharing knowledge based on market research and experience with helping other independent agents grow their title insurance businesses.

Together, they chose a regional-based name for the business: Tallgrass Title, a name that’s inspired by the area’s rolling prairie hills, valleys and rivers.

Nikki and David were extremely insightful, helping Jake with a new website, advertising and other branding material, as well as event planning for a grand re-opening under the Tallgrass Title name.

While Jake loved the rebranding efforts, one marketing practice he felt adamantly against was blogging.

He didn’t need to do such a thing, and nobody in the area would know about or seek out his blogs, and if by chance they did read his blogs, they’d be bored with the content.

Or, so he thought. Nikki was insistent that Jake needed to blog.

Jake wrote a few blogs and posted to Tallgrass Title’s website. And then, he cross-posted those blogs to the company’s social media sites and shared them via email newsletters.

They also used details from the blog to put into educational presentations. Then, he went about his business, attending networking events and being active in his community. But, something was different.

Realtors would approach him and talk about his blog. They’d ask follow-up questions, and also request topics for him to write about in future blogs. They appreciated his knowledge and wanted more blogs!

Business opportunities are growing for Tallgrass Title in the Northeast Kansas region and every day, Jake is grateful that he found Alliant National Title Insurance Company.

last house standing

How do you build a title company strong enough to weather the next big storm?

You are looking at a photo of a house on Mexico Beach, Florida which was the location that Cateogry 4, Hurricane Michael, made landfall on October 10, 2018.

Almost all of the homes surrounding this home were built to 1970s Category 3 hurricane standards set by the local government. You can see what happened to them. Catastrophic destruction.

This particular home was built “for the big one.”

In this case, a Category 5 hurricane standard, able to sustain winds of 250 miles an hour and very high storm surges.

The owners of this home took the time to think for themselves and choose to work with different standards, higher standards, so they could cope more effectively with the new set of threats being created by climate change.

Given the picture above, here’s the question to ask yourself as an independent title agent: What standards am I building my business to?

Where am I getting those standards and what is the motivation of the source that is giving me that information? How reliable are they? Is it appropriate?

As the Independent Underwriter for The Independent Agent, we at Alliant National think for ourselves.

What should those standards be considering that our agents success is our success, that we don’t compete with them by having direct operations and our entire business model is organized around helping our independent agents thrive?

As you may have surmised, our standards are higher. Alliant National is the independent underwriter for THE FINEST Independent agents in the industry, and we have evidence to prove it.

From 2013 through 2017 the title insurance industry had an average loss ratio of 7.7 percent. Alliant National’s loss ratio for that same period was 3.4 percent. That’s performance!

How do we do it?

We offer quality assurance certifications to help our agents meet the needs of regulators and bolster their credibility with REALTORS and lenders.

And we have our own processes verified and certified to be the finest in the industry.

AUTHORIZED SERVICE PROVIDER

The Authorized Service Provider designation is determined by an audit using the stringent SSAE 18 Type 2 (SOC 1) examination process.

We send a formal letter and seal to each agent for every year they carry the Authorized Service Provider distinction, which can be shared with third-party vendors.

CERTIFIED SERVICE PROVIDER

The Certified Service Provider designation also comes with a formal letter and seal, which can be shared with third-party vendors.

To achieve this elevated distinction, an agent must submit additional documentation for review while satisfying Authorized Service Provider and ALTA Best Practices standards.

SSAE18 TYPE II CERTIFIED

Alliant National was the first title insurance underwriter in the nation to obtain an SSAE18 Type II compliant status and is the only title insurance underwriter to achieve compliant status for four consecutive years.

ISO 27001 CERTIFIED

We’re also the only title insurance underwriter in the industry to receive an ISO 27001 certification, validating that we adhere to the most rigorous International Organization for Standardization (ISO) requirements – just another example of how Alliant National assures quality and helps manage risk for our agents.

So choose your standards carefully.

Know the motivations of your underwriters and why some set standards high and why others set standards low so you’re more at risk.

Our standards are built to last, built for the big one, and built to help our agents thrive.

for immediate release gray

Alliant National’s Michael Rubin, NTP accepted into Forbes Business Development Council

Criteria for acceptance include track record of successfully impacting business growth metrics, personal achievements

LONGMONT, Colo. – Michael Rubin, NTP, vice president of business development for Alliant National Title Insurance Company (Alliant National), was recently accepted into Forbes Business Development Council, an invitation-only community for senior-level sales and business development executives.

Rubin was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Michael Rubin into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Development Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Rubin will connect and collaborate with other respected local leaders in a private forum. He will also be invited to work with a professional editorial team to share his expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

“I’m extremely excited to be selected to the Forbes Business Development Council” said Rubin. “This is an outstanding opportunity to work with other business development and sales executives. I believe that my position on the Forbes Business Development Council will allow Alliant National to better serve our Independent Agent partners by providing new insights into our ever changing business landscape.”.

Visit alliantnational.com/newsroom for additional information.

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MEDIA INQUIRIES

Cathie Beck
Capital City Public Relations

e :

cathie@capitalcitypr.com

p :

303-241-0805


About Alliant National Title Insurance Company

The Independent Underwriter for The Independent Agent®, Alliant National believes in putting other people first. The company protects the dreams of property owners with secure title insurance and partners with 450+ trusted independent title agents as a licensed underwriter in 24 states and the District of Columbia, with annual revenues exceeding $120 million. Visit alliantnational.com/newsroom for additional information.

publicity blue

What You Should Know to Avoid PR Fiascos

PR fiascos can decimate a brand and/or business.

Business leaders, and anyone representing the face of that business, must be aware of how their words and actions can impact that business.

The bottom line is: don’t be stupid. While it seems trite, those three words really get to the crux of avoiding PR nightmares.

  • When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. Read More
  • An emerging trend has entered the ecommerce marketing arena since such social media channels as Instagram, Facebook, Twitter and YouTube became increasingly popular. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained more value for marketers. Read More

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