Posts Tagged ‘leadership’

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Alliant National’s Michael Rubin, NTP accepted into Forbes Business Development Council

Criteria for acceptance include track record of successfully impacting business growth metrics, personal achievements

LONGMONT, Colo. – Michael Rubin, NTP, vice president of business development for Alliant National Title Insurance Company (Alliant National), was recently accepted into Forbes Business Development Council, an invitation-only community for senior-level sales and business development executives.

Rubin was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Michael Rubin into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Development Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Rubin will connect and collaborate with other respected local leaders in a private forum. He will also be invited to work with a professional editorial team to share his expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

“I’m extremely excited to be selected to the Forbes Business Development Council” said Rubin. “This is an outstanding opportunity to work with other business development and sales executives. I believe that my position on the Forbes Business Development Council will allow Alliant National to better serve our Independent Agent partners by providing new insights into our ever changing business landscape.”.

Visit alliantnational.com/newsroom for additional information.

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Cathie Beck
Capital City Public Relations

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About Alliant National Title Insurance Company

The Independent Underwriter for The Independent Agent®, Alliant National believes in putting other people first. The company protects the dreams of property owners with secure title insurance and partners with 450+ trusted independent title agents as a licensed underwriter in 24 states and the District of Columbia, with annual revenues exceeding $120 million. Visit alliantnational.com/newsroom for additional information.

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What You Should Know to Avoid PR Fiascos

PR fiascos can decimate a brand and/or business.

Business leaders, and anyone representing the face of that business, must be aware of how their words and actions can impact that business.

The bottom line is: don’t be stupid. While it seems trite, those three words really get to the crux of avoiding PR nightmares.

  • When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. Read More
  • An emerging trend has entered the ecommerce marketing arena since such social media channels as Instagram, Facebook, Twitter and YouTube became increasingly popular. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained more value for marketers. Read More

What does my Facebook page say about my business?

Your business is a success. Congratulations! And why wouldn’t it be a success?

You’ve worked hard, faced and overcome many challenges, added some blood, sweat and tears, and worked many nights and weekends to ensure success.

You have professionally-designed ads throughout the community that promote your business. But, what does your personal Facebook page say about your business?

If you have crazy spring break pictures, online gaming stats, political messages and/or colorful language and extreme opinions posted on your public Facebook page, it’s likely to damage that business reputation you’ve worked so hard to achieve.

Here are some best practices for your personal Facebook page:

Utilize the privacy settings. If you haven’t done so lately, take a tour of Facebook’s privacy settings. You can choose who can view your page, as well as your posts, comments and images.

Would you want current or prospective customers to see each post, comment and picture on your page? If not, make the appropriate changes. Use the privacy settings wisely.

Know what your kids are doing on your page. Do you allow your kids to play games through your Facebook page?

Or, perhaps you are playing all those farming, candy-gathering and other trendy games on Facebook. If so, update your settings so that Facebook doesn’t notify and invite all of your friends to play, too.

And, sorry folks, your Facebook friends don’t care that you plowed a new field in FarmVille.

Chain letters are still frowned upon. Don’t. Just don’t. On behalf of all your Facebook friends and future Facebook friends, please don’t send out requests for people to “share this post to 10 other friends to avoid extreme misfortune.”

Think how your clients would feel receiving all those messages from you.

Be mindful of the opinions you share. It’s true. You don’t have to share your political beliefs, Vegas trip pictures and current mood on your Facebook page.

You can also disagree with someone else’s post without actually commenting on that post. Again, keep in mind the message these posts are sending to your wide range of clients, and use the privacy settings sensibly.

One additional note: Keep in mind your employees likely have personal Facebook pages that may pose a danger to your business reputation. You should ask them to read this article.

Don’t let your personal Facebook page scar your business reputation.

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Ellis County Title Company – A Sense of Community

A sense of community is at the heart of it all for Ellis County Title Company’s Executive Vice President Erik Barnard.

Erik first worked at Ellis County Title Company in 1994 as a high school student, 10 years after his father Harold purchased the company with close friend Jim Pitts. Harold and Jim purchased Ellis County Title Company, seeking a job that would allow them to provide for their families and serve their community at the same time. Through the years, Ellis County Title has thrived, serving thousands in this cozy Texas community of Waxahachie and Ellis County by helping them invest in home ownership. Soon after Erik Barnard completed college at the University of Mary-Hardin in Baylor, he returned to Ellis County Title, eager to join the family business and serve his community. The thing Erik enjoys most about his role at Ellis County Title is “helping people realize their investment and home ownership goals.” He adds that, “many of the people I help are friends and neighbors, as well as families that I have known my entire life.” Ellis County Title’s business model is based on serving their small community through strong and lasting relationships. He adds that all of the company’s employees are “like family” and they interact outside of work, as well as in the office. The average tenure for an employee is 15-20 years. Since putting the community first is the priority, which also includes home buyers and sellers, employees and strategic partners, Ellis County Title actively looks for partners who make people a priority. That’s one of the reasons Ellis County Title Company enjoys working with Alliant National Title Insurance Company. Harold, Jim, Erik and their team work closely with Alliant National’s Craig Dunbar, and have for over a quarter of a century. Erik said Craig’s commitment to their business and their shared mindset of “treating others as you want to be treated, having high values and always doing the right thing” is one reason they’ve worked so well together for so long. Along with his community fellowship in Waxahachie, Erik enjoys spending time with his wife Laura and children (Nolan and Knox), cheering on his kids in their sporting events, golfing and running. While he’s not one to brag, Erik has quite a running history. He is a marathon and half-marathon runner! Erik summarizes his work/life balance by sharing that he’s been blessed with a wonderful community to serve, caring employees and talented partners like Alliant National to aid in Ellis County Title Company’s continued success. Contact Ellis County Title Company 469-517-0160 www.elliscountytitlecompany.com ]]>

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