Posts Tagged ‘marketing strategy’

How to harness influencer marketing techniques to grow your business

Influencer marketing is a powerful tool for marketing and growing your business. If you aren’t already utilizing this method of marketing, you’re missing a big opportunity.

And, hopefully you don’t have the mindset that, “I’ve done great so far without it, why start now when it may just be a fad?” Influencer marketing is here to stay!

Influencer marketing has been here for centuries, but in other forms. Referrals and customer complaints are influencer marketing. The art of influence elicits changes in thinking or behavior.

An influencer is someone who has the power to change our perception and behavior.

Because social media is now mainstream, influencer marketing is everywhere. Customers don’t have to go looking for referrals. Referrals (and other influencing content) are everywhere.

So, what’s the best way to use influencer marketing to grow your business?

Here are several ways to increase influencer marketing within your business:

  • Know the influencers and build relationships with them. Influencers include “influential” people within your community, such as prominent bloggers and local non-competing business people. The influencer’s audience should be the same audience you are trying to reach.
  • Offer valuable information (contributed article, tips, etc.) to the influencers, asking them to consider sharing the content on their blogs or other social media. The key is to make it pertinent information for the influencer’s audience, and not “salesy” content.
  • Ask your satisfied customers (who, by the way, are influencers) to review your business on Yelp, Google and Facebook. They love you, so be sure they share their love for you. The goal is for prospective customers to see these reviews when they are researching and making purchase decisions.
  • Ask customers to “check-in” on Facebook when they visit your office. This is a great method for growing your business’s popularity on Facebook. Consider offering a small monthly prize ($25 gift card to local restaurant) via a random drawing from all people who’ve checked in over the past month.
  • Engage with your clients via social media. This is a great method of personalizing your service and further integrating into your community. Be cautious of sharing, liking or commenting on any potentially objectionable content. Keep it clean!

One additional note: you should avoid paying influencers to market your product, as paid endorsements lose credibility with buyers.

Follow these tips and you’ll be practicing influencer marketing! It’s not rocket science. It just takes a conscious effort, a plan and a common-sense approach.

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Social media strategy: How to plan, analyze, measure results

No matter how you choose to approach social media, be it through organic content posts, the pay-to-play model or a mix of both, you should have a solid social media strategic communications plan in place before you get down to business.

Your plan should start with clear objectives, including defined target audiences. Are you elevating awareness for a specific event or a unique offer at your business? Perhaps you’d like to leverage your social media to garner more leads for your business.

Whatever your aim is, you’ll want to outline the tactics you’ll use to achieve your objectives such as which social media platforms you’ll leverage, how many posts you’ll make per week, will you have themes for posts, etc.

Your plan should be short and direct, ideally one page in length. Nothing too fancy, but it should be a road map for your success.

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