Posts Tagged ‘PR news roundup’

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What You Should Know to Avoid PR Fiascos

PR fiascos can decimate a brand and/or business.

Business leaders, and anyone representing the face of that business, must be aware of how their words and actions can impact that business.

The bottom line is: don’t be stupid. While it seems trite, those three words really get to the crux of avoiding PR nightmares.

  • When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. Read More
  • An emerging trend has entered the ecommerce marketing arena since such social media channels as Instagram, Facebook, Twitter and YouTube became increasingly popular. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained more value for marketers. Read More
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Publicity and Positioning

How do you position your brand to be talkworthy?

Let’s be honest. You’d love your brand to be the talk of the town. You want clients sharing their great experiences with your business.

You want them to share on social media, at the coffee shop, in line at the grocery store, while talking with co-workers, at the hair salon, etc.

But, how do you position your brand to be talkworthy?

  • One important function of publicity is positioning your brand. How you position your company influences how consumers perceive you and feel about you, which in turn affects whether or not they trust you and want to buy from you. Read More
  • In a recent analysis of more than 500 consumer brands in a variety of categories, the firm ranked those with the most talkworthy marketing campaigns. The rankings are based on the extent to which people are sharing or talking about a brand’s marketing or advertising both online (via social media) and offline (via face-to-face conversations), as part of its TotalSocial Brand Awards series. Read More

Is Content King?

Consumers revisit company websites when they find quality content. PR pros have long known that “content is king,” but a new survey reveals that consumers also agree—more than half of people (55%) are likely to research a company and its products if they value the content it produces and markets. Read More Creating content is typically the most time-consuming part of developing or refreshing a website. Here are four pro tips for creating content for a new website. Read More

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