You DON’T need to engage the latest YouTube sensation or Facebook social media star to be a micro-influencer for your business.
You DO need to determine your strategy, identify the appropriate influencers to help you leverage that strategy and then build a relationship with that micro-influencer group.
When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. Read More
An emerging trend has entered the ecommerce marketing arena since such social media channels as Instagram, Facebook, Twitter and YouTube became increasingly popular. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained more value for marketers. Read More
Ahh, Twitter. Many of us love it, some of us despise it and a vast population of us don’t know much about it.
Here are three trending articles that explain how to use Twitter to your business’s advantage. Of course, the Alliant National marketing experts stand ready to help you get started, as well.
A smart, well-played response on Twitter can go a long way toward reinforcing or elevating your brand.
If used correctly, Twitter can be a great marketing tool for your business. Before using Twitter to help your business, here’s everything you need to know.
If you’re just starting out with Twitter, this guide will show you how to craft a winning strategy. If you’re already using the platform to grow your business, jump to our section on smart Twitter tips for business.
Business leaders, and anyone representing the face of that business, must be aware of how their words and actions can impact that business.
The bottom line is: don’t be stupid. While it seems trite, those three words really get to the crux of avoiding PR nightmares.
When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. Read More
An emerging trend has entered the ecommerce marketing arena since such social media channels as Instagram, Facebook, Twitter and YouTube became increasingly popular. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained more value for marketers. Read More
Let’s be honest. You’d love your brand to be the talk of the town. You want clients sharing their great experiences with your business.
You want them to share on social media, at the coffee shop, in line at the grocery store, while talking with co-workers, at the hair salon, etc.
But, how do you position your brand to be talkworthy?
One important function of publicity is positioning your brand. How you position your company influences how consumers perceive you and feel about you, which in turn affects whether or not they trust you and want to buy from you. Read More
In a recent analysis of more than 500 consumer brands in a variety of categories, the firm ranked those with the most talkworthy marketing campaigns. The rankings are based on the extent to which people are sharing or talking about a brand’s marketing or advertising both online (via social media) and offline (via face-to-face conversations), as part of its TotalSocial Brand Awards series. Read More
Consumers revisit company websites when they find quality content. PR pros have long known that “content is king,” but a new survey reveals that consumers also agree—more than half of people (55%) are likely to research a company and its products if they value the content it produces and markets.
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Creating content is typically the most time-consuming part of developing or refreshing a website. Here are four pro tips for creating content for a new website.
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