Federal and state regulations don’t make it easy for title insurance companies to market and grow their business, but there are strategies to maximize their marketing efforts.
Federal and state regulations don’t make it particularly easy for title insurance companies to market and grow their business, but despite the regulatory RESPA obstacles, there are strategies that title insurance companies can implement to maximize their marketing efforts.
Leverage Your Online Presence
Leveraging your online presence is paramount. By using the right technology and social media platforms to create insightful, compelling and informative content, you can generate – and keep – a captive audience.
The key takeaway is to provide value to your readership, which in turn establishes trust. And trust is key to growing your business.
Additionally, regularly updating your website with a clear mission, current marketplace trends, blog posts, analysis and data backed by research shows that you’re an expert in your field.
Authoritative blog posts and engaging social media posts generate the strongest leads, so it’s crucial to maintain a regimented and consistent posting schedule.
If you slack, you risk losing the audience – and potential clients – that you’ve worked so hard to connect with and cultivate.
Remember that homebuyers and sellers are a core element of your target customers, and they’re more educated than ever before about title insurance.
Savvy consumers compare title insurance companies, and if you don’t have a go-to resource stocked with information, services and products, you’ll miss your opportunity to connect with these people.
Good, Ol’ Fashioned Networking
As well, network at every opportunity, and taut your services with lenders, real estate professionals and others in your field.
While social media and an informative website are critical, word-of-mouth recommendations continue to generate leads.
Collecting e-mail addresses legally is also an effective way to market your services to the right demographics.
Deliver a Useful E-Newsletter
An educational enewsletter providing insight about relevant topics – including escrow, property searches and title insurance protection – is another proven way to reach your target audience and build a solid customer base.
Use graphics and photos to illustrate trends and salient points, and present simplified information that home buyers can easily digest. These are just a few ways to effectively market your title insurance company. Amanda Farrell, who writes for PropLogix, offers several more ideas to jumpstart your marketing efforts.