And why’s it important to the success of your business?
There’s a better way to boost brand awareness that doesn’t
involve paid marketing, namely advancing your public relations efforts using
earned media management as part of your key messaging and storytelling
Earned media management is focusing on journalists,
influencers and consumers to promote your brand through word-of-mouth, news
coverage, shares on Facebook, retweets on Twitter, and website comments and
feedback. It’s publicity that’s created by a third party – and it’s free.
And while it’s not rocket science, engagement is key, as is
creating compelling, relevant and informative content for your brand – stories,
posts and tweets that are share-worthy.
And building online relationships with your core audience is
vital, as those are the people who will help you expand your reach.
Between 25 and 40 percent of website traffic and lead generation results from earned media, and consumers, journalists and influencers who share messaging on social networks can potentially reach thousands – even millions – of people.
Increasing the supply of housing stock is the key to making housing affordable to a larger population of homebuyers, according to the lenders who responded to Fannie Mae’s Mortgage Lender Sentiment Survey for the fourth quarter of 2018.
Less than half of homebuyers and sellers between the ages of 35 and 44 believe real estate is a better long-term investment than the stock market, according to a survey from Redfin and detailed in the article from The Title Report:
Business leaders, and anyone representing the face of that business, must be aware of how their words and actions can impact that business.
The bottom line is: don’t be stupid. While it seems trite, those three words really get to the crux of avoiding PR nightmares.
When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. Read More
An emerging trend has entered the ecommerce marketing arena since such social media channels as Instagram, Facebook, Twitter and YouTube became increasingly popular. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained more value for marketers. Read More
This is Part II on how you can get local media attention for the things you likely already do on a daily basis for your business. Getting positive media attention is easier than you may think.
By understanding the basics of creating a press release, knowing your local reporters and being aware of all activities taking place at your agency, you can create positive media attention for your business.
How many sports teams has your agency sponsored in the past year? Have you conducted any pancake breakfasts to support a community cause? Did you make any charitable donations? Did your employees take paid time off of work to volunteer in the community? Did any employees run a marathon or celebrate milestone anniversaries? Did any employees retire? Did you hire anyone?
Here’s how to turn these everyday occurrences into news that your community reporters will want to know and report.