Posts Tagged ‘publicity’

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3 costly PR pitching mistakes & how to avoid them

Successful public relations is all about relationships.

While securing a story in a prime publication is terrific, building solid relationships with the press is the golden ticket to getting that story published.

Think about it: Journalists receive dozens, if not hundreds, of story pitches every day, most of them mass-produced pitches that end up in a laptop’s trash bin, often unread.

To set yourself apart from every Mary, Marty and Michael that pitches a story, you’ve got to earn and cultivate a trusting relationship with the journalists that cover your beat and your business. To achieve that goal, you’ve got to do your research and ensure that you aren’t making mistakes along the way. Suffice it to say that every detail matters. Here are some ideas to consider as you aim to become a trusted member of the media

7 ways to build better relationships with journalists

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Major news outlets generally get three times the average amount of email in pitches alone. There is a lot of noise, and most of it is irrelevant to the topics that each journalist covers.

7 steps to DIY PR

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Put yourself in the shoes of any busy journalist who gets over a hundred emails a day asking for their time and attention.


Real Estate Corner
While home prices are rising, buyers aren’t biting

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While home prices are rising, buyers are baulking at the price tags and submitting fewer offers because they’re being priced out of the market.

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What’s the best technique for breezing through a media interview? Bridging!

You’ve prepared and done your homework. You’re a natural in front of the camera and a designated spokesperson, and you know your subject inside and out.

All of which begs the question: Why should you worry and sweat when a member of the media shoves a microphone under your chin and starts pelting you with questions?

The interview is moving along smoothly. You’re feeling confident and you’re articulate. You’re using all of the right buzzwords and your colleagues are watching your interview on TV and congratulating your shining moment from afar.

Then wham-bam-boom. The interviewer suddenly poses a question that you want to really, really want to avoid answering. Anything but that question, your brain mutters.

In reality, this scenario happens quite a bit, and it’s all too easy to falter when an interviewer lobs a question your way that you want to evade. What to do?

It’s called bridging—and it works. 

Rather than answering the question that you’re desperate to avoid, you strategically pivot the interview to drive home your message.

In essence, you need a “bridge” to pull the conversation back to the main points that you want to convey. It’s imperative that you stay on track, remain poised and continue to deliver your key points to your captive audience—despite the question.

By staying on topic, it allows you to control the conversation and stick to your agenda.

The key to bridging successfully is always having a pipeline of phrases and words stored away in your head that ensures that you can pivot away from the ick-question and steer the interview back to the points that you want to amplify.

If you need time to think, give yourself a few seconds by initially responding with “That’s a great question—one that I think about often,” and then provide a “bridge” statement that can start with “What’s important to remember…” or “Let’s not forget…” both of which are transitions that allow you to tailor your answer with compelling information that effectively articulates your main points and speaks to your audience. Just remember that everything is on the record and it’s crucial to tell the truth.

How bridging puts your media interview back on track

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A media interview is an important opportunity to speak directly to your audience, but don’t let the interviewer drive the conversation.

The bridging technique – how to get over that bridge

Put simply, the bridging technique allows the interviewee to move the conversation on from a negative or unhelpful question posed by the interviewer.


Real Estate Corner
Make a profit on your flipped house by avoiding costly pitfalls

Flipping houses is a huge trend in the housing arena. But how do you make sure that that your flip isn’t a flop?

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