Alliant National’s Rae Jeanne Steele discusses the values that have defined her career.
Rae Jeanne Steele is no title industry newbie. Having built a successful career spanning several decades, she has a vivid perspective on how the field has changed over time. Yet Steele’s story also speaks to the age-old saying: “The more things change, the more they stay the same.” While technology, processes and workflows have shifted from year-to-year, Steele’s commitment to persistence, relationship-building and service have remained just as relevant as ever. These values are front and center in her work today at Alliant National.
Steele’s first exposure to the industry was in the 1980s when she started helping at her mother’s Texas-based real estate agency. Back then, the industry barely resembled what it is today. As Steele explains, “I can remember when we had an MLS book that was printed once a month. Nothing could be updated digitally the way it is now, and so, by the time you wanted to show a property, it might already be unavailable. Then there was the actual process of getting into a home, where you would have to call individual brokerage offices to schedule a showing and pick up the keys.” Over time, of course, technology started to change the industry. According to Steele, today “AI, mobile apps, smart home technology and digital lock boxes are all being used to streamline operations.”
Even amid such profound technological transformation, Steele’s approach to her work has remained remarkably consistent year-after-year. Many of her professional values originated from the period when she returned to working at her mother’s real estate agency in the mid-1990s, this time as a fully licensed agent. “My mom taught her realtors to have persistence when going after a goal,” said Steele. But that wasn’t all she learned back then. She also saw how much importance her mom placed on relationship building: “Following up. Building relationships. Keeping up with relationships. These are things I learned at a very young age from her.”
Other values that have grounded her over the years include having a spirit of service, and not just in her professional life. A long-time volunteer at her church, Steele and her family have frequently been involved in charity work, including scheduling, coordinating, cooking, and serving meals for hundreds of people as just one example.
Keeping these values close has served Steele well as she progressed in her career and eventually found her way to Alliant National in 2021. Persistence has been key, for instance, in her taking an active, intentional approach to expanding her industry knowledge and dealing with difficult professional moments. Instead of merely hoping to “live and learn,” for instance, she has chosen to rely on “education instead of merely experience to overcome challenges.” Her people skills have also been highly useful, particularly in achieving consensus around challenging topics with diverse parties: “I think one of the most surprising aspects of my job is the amount of time I spend explaining regulatory differences between real estate brokerages and title companies. There is a huge need to bridge that gap.”
As for the spirit of service that has long animated Steele’s life? Well, that is not just a feature of Alliant National but baked into its very foundation. “Alliant National is building a company where every agent can find a home,” she explained. She then noted how this requires serving agents’ needs by focusing on tangible business value. Steele dubs this approach as delivering “serious service based on sells” – that is, service that revolves around helping agencies gain advantage in real dollars and cents.
One way that Alliant National accomplishes this is through delivering topical educational resources through Alliant National Academy. Policy issuing agents of Alliant National have access to a growing catalogue of classes that focus not just on title insurance but also hot topics like leveraging AI for business gain. In addition, there are courses on how agents can nurture relationships with key stakeholders such as Realtors for mutual benefit. For Steele, offering these resources is not merely a competitive differentiator in the marketplace. It aligns perfectly with Alliant National’s overarching mission to empower agents, protect property owners and inspire innovation throughout the industry.
Our industry is always in flux, yet it’s timeless values like persistence and a commitment to service that provide our solid foundation. These are the principles that professionals like Rae Jeanne Steele bring to the forefront, equipping you with the unwavering support necessary to deliver the exceptional service your clients expect.