Think
of a product or products that you gravitate toward. Maybe you like Nikes better
than New Balance. Maybe a Dodge product means superior quality in automotive
craftsmanship.
Think of a product or products that you gravitate toward. Maybe you like Nikes better than New Balance. Maybe a Dodge product means superior quality in automotive craftsmanship.
Do you know why (and how) you draw the conclusions you do? Do you understand what made you choose your last purchase over competitors’
Branding helped you choose. Branding is why
“Band-Aid” brand is so recognizable (though there are plenty of other
adhesive bandages to choose from). There are too many soda options to list
here, but pretty much everyone on the planet knows what Coca Cola is, and their
sales continue to stay strong.
Branding your agency is critical. It does not have to cost a
lot of time or money, but it does require some thought and intention. Here’s a
bit on branding in 2019. No one writes the rules and none of the rules are
anchored in stone. But being mindful of what to consider when branding your
agency – which is the public’s perception of you – helps you hit the branding
bullseye.
Brands are putting effort into connecting with audiences in a meaningful
way. Each of these five trends is all about appealing to your target
audience as a way to find success.
Millennials and the “affordable Southeast” are driving forces in the 2019 real estate market, says the Wharton Business School at the University of Pennsylvania.
Refresh your social media strategy with these 14 ideas
Not everyone is comfortable building a social media strategy
or social media platforms to promote their agency. Many businesses don’t know
where to start; other businesses get it started, but can’t seem to find the wherewithal
to continue.
Still others feel like they have “their arms wrapped
around it” – and do it well enough – only to learn that their strategy and
content is dated.
Social media is a living (almost breathing) organism. It’s
something that needs tending to, needs to be revisited and, at least once a
year (preferably more often) completely revisited.
The good news is that you don’t need to reinvent the wheel. A solid social media campaign can be refreshed with a few new thoughts.
14 things to try on social media this year If you try new things on social this year that other brands aren’t doing, you have a better chance of surprising your audience and engaging them.
Real Estate Corner
What’s the deal with land surveys? Land
surveys are a valuable tool that help real estate deals close with
confidence – for all parties. The National Society of Professional
Surveys notes the value of proper land surveying.
To say we live in a “communication environment” is an understatement!
We have so many communications options that it’s often challenging for businesses to know the most effective and efficient tools to use to reach their target audiences.
Investing in public relations and content marketing is an essential aspect of brand success. Here we offer three articles to get you thinking about ways to energize PR for your business.
Less than half of homebuyers and sellers between the ages of 35 and 44 believe real estate is a better long-term investment than the stock market, according to a survey from Redfin and detailed in the article from The Title Report:
Business leaders, and anyone representing the face of that business, must be aware of how their words and actions can impact that business.
The bottom line is: don’t be stupid. While it seems trite, those three words really get to the crux of avoiding PR nightmares.
When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. Read More
An emerging trend has entered the ecommerce marketing arena since such social media channels as Instagram, Facebook, Twitter and YouTube became increasingly popular. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained more value for marketers. Read More
Consumers revisit company websites when they find quality content. PR pros have long known that “content is king,” but a new survey reveals that consumers also agree—more than half of people (55%) are likely to research a company and its products if they value the content it produces and markets.
Read More
Creating content is typically the most time-consuming part of developing or refreshing a website. Here are four pro tips for creating content for a new website.
Read More
