Posts Tagged ‘social marketing’

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Energize Your PR This Year

To say we live in a “communication environment” is an understatement!

We have so many communications options that it’s often challenging for businesses to know the most effective and efficient tools to use to reach their target audiences.

Investing in public relations and content marketing is an essential aspect of brand success. Here we offer three articles to get you thinking about ways to energize PR for your business.

Real Estate Corner:

Less than half of homebuyers and sellers between the ages of 35 and 44 believe real estate is a better long-term investment than the stock market, according to a survey from Redfin and detailed in the article from The Title Report:

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What You Should Know to Avoid PR Fiascos

PR fiascos can decimate a brand and/or business.

Business leaders, and anyone representing the face of that business, must be aware of how their words and actions can impact that business.

The bottom line is: don’t be stupid. While it seems trite, those three words really get to the crux of avoiding PR nightmares.

  • When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. Read More
  • An emerging trend has entered the ecommerce marketing arena since such social media channels as Instagram, Facebook, Twitter and YouTube became increasingly popular. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained more value for marketers. Read More

Is Content King?

Consumers revisit company websites when they find quality content. PR pros have long known that “content is king,” but a new survey reveals that consumers also agree—more than half of people (55%) are likely to research a company and its products if they value the content it produces and markets. Read More Creating content is typically the most time-consuming part of developing or refreshing a website. Here are four pro tips for creating content for a new website. Read More

What does my Facebook page say about my business?

Your business is a success. Congratulations! And why wouldn’t it be a success?

You’ve worked hard, faced and overcome many challenges, added some blood, sweat and tears, and worked many nights and weekends to ensure success.

You have professionally-designed ads throughout the community that promote your business. But, what does your personal Facebook page say about your business?

If you have crazy spring break pictures, online gaming stats, political messages and/or colorful language and extreme opinions posted on your public Facebook page, it’s likely to damage that business reputation you’ve worked so hard to achieve.

Here are some best practices for your personal Facebook page:

Utilize the privacy settings. If you haven’t done so lately, take a tour of Facebook’s privacy settings. You can choose who can view your page, as well as your posts, comments and images.

Would you want current or prospective customers to see each post, comment and picture on your page? If not, make the appropriate changes. Use the privacy settings wisely.

Know what your kids are doing on your page. Do you allow your kids to play games through your Facebook page?

Or, perhaps you are playing all those farming, candy-gathering and other trendy games on Facebook. If so, update your settings so that Facebook doesn’t notify and invite all of your friends to play, too.

And, sorry folks, your Facebook friends don’t care that you plowed a new field in FarmVille.

Chain letters are still frowned upon. Don’t. Just don’t. On behalf of all your Facebook friends and future Facebook friends, please don’t send out requests for people to “share this post to 10 other friends to avoid extreme misfortune.”

Think how your clients would feel receiving all those messages from you.

Be mindful of the opinions you share. It’s true. You don’t have to share your political beliefs, Vegas trip pictures and current mood on your Facebook page.

You can also disagree with someone else’s post without actually commenting on that post. Again, keep in mind the message these posts are sending to your wide range of clients, and use the privacy settings sensibly.

One additional note: Keep in mind your employees likely have personal Facebook pages that may pose a danger to your business reputation. You should ask them to read this article.

Don’t let your personal Facebook page scar your business reputation.

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Is your Linkedin page open for business, and why does it matter?

You do a good job of promoting your business, right? You have a website, place ads in publications that your target market is likely to read and you support your community through key sponsorships.

You have a strong cadre of clients, influencers and prospects because you’re a great networker. So, why do you need to create and maintain a professional profile on LinkedIn?

Is this social networking thing ever going to go away?

It’s not going away, and LinkedIn is a fabulous tool for your business networking. If you utilize only one online network for your business, make it LinkedIn.

But, why?

LinkedIn is the largest professional network in the world, that’s why. Your network is using it, your competitors are using it, your prospective employees are using it, your local media is using it, and you better be using it, lest you fall behind.

Here are the key steps to creating your LinkedIn presence:

  • Create a strong profile. Tap into your marketing team’s writing skills to create a professional summary of your skills and description of your business. This is an opportunity to promote your business and establish yourself as a thought leader within your business. Use your resume to list your job history, education and highlight industry and community organizations in which you participate. Be prudent in listing any organizations that are personal.
  • Establish a presence. Once you’ve created a strong profile, begin building connections. Here’s a shortlist of people you need to invite to connect with you: coworkers, former coworkers, everyone in your network, former college friends (again, with prudence). Also, you’ll receive lots of invitations to connect with other professionals. Be sure to connect with them. Avoid “spammy” looking connection requests. They are not in your best interest.
  • Build and maintain relationships.
  • Scroll your LinkedIn news feed to stay abreast of your connections’ news. They’ll post when they change jobs, when they receive awards, have articles published, etc. Congratulate them. And, be sure to post your own news. This is an opportunity to grow relationships … relationships that may someday lead to new business.
  • Help others learn about you and your company. LinkedIn is a terrific recruiting and marketing tool. Encourage your teams to use it.

One additional note: educate yourself on the various security features of your LinkedIn account to mitigate unwanted email, connection requests and various other barriers to your privacy.

And, just like that, you’re a LinkedIn user.

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