Posts Tagged ‘story’

Relations key to getting your business’s story published

Building solid relationships with the press is the golden ticket to getting that story published. Here are few tips to help you become a trusted member of the media:

Be Mindful of Language Blunders

Spelling counts, as does grammar and professionalism. You’re not sending a text to your best friend, your kid or your mom. One of the biggest pet peeves of journalists is misspellings, text abbreviations (“LMK” in lieu of “Let me know,” for example) and incorrect grammar.

These blunders spell laziness in the mind of a journalist. Take the time to run a spell check; use Grammarly, on online tool that essentially proofreads your copy and alerts you to errors; and read your e-mail, press release or document out loud to ensure that it’s properly structured and flows with ease.

Don’t Pitch the Wrong journalist

You’ve crafted a thoughtfully researched, compelling, error-free pitch and you’re anxious to see the fruits of your labor in print or on a website or blog with a robust, high-traffic readership.

And then you send it off to a journalist who doesn’t write—and will never write—about the topic at hand. It’s imperative to do your research, and that means reading a journalist’s work before you press the “send” button or pick up the phone.

There’s nothing that journalists hate more than receiving useless information. If you’re going to pitch a writer, make sure it’s someone who covers the relevant subject matter.

More important: Make sure your pitch is newsworthy. Another tip: read mastheads of magazines, newspapers and digital sites to determine the beat of their writers. 

Avoid Pitching Stories on Weekends

Unless you know for a fact that the reporter is a weekend writer or editor, avoid sending communication on Saturday and Sunday.

Journalists, like the rest of us, have lives, and it’s important to respect their time off the clock. Weekend pitching has other pitfalls: If you send an-mail on a Saturday, and it’s read, the journalist may well have forgotten it by Monday morning. By then, it’s often buried beneath a deluge of other pitches. Every reporter and publication has different deadlines, but according to a Business Wire Media Blueprint survey of more than 600 members of the media, Tuesday morning is typically the best time to pitch a story.

To Deepen Your Business Narrative, Examine These 5 Areas

What’s your story? And how do you deepen your story to make it more effective, strategic and competitive? Here are five essential things to look for to deepen your story and make it more compelling:

Your Big Why

Why does your title company exist? Why do you go to work every morning? Of course, we know you need to make a living, but going deeper than that, what drives you and your company? What is the purpose behind you and the company you lead? Look for a BIG why (not a small why), something like you believe that home is the most important place on earth or that you believe in homeownership as part of the American Dream. What you’re trying to do here is demonstrate your sincerity and passion for what you do – and motivate your employees and customers around a unifying cause.

Your Title Company’s Achievements

These have to be highly-valued to be effective. Giving to charity, being in business for 10 years, serving the community, and producing happy customers are not highly valued achievements. What have you done that is great? Unusual? Look for that.

Your Title Company’s Principles

What matters to you most? What values guide your company’s behaviors? Pick three and have some wonderful “specific” stories about how your team was influenced by your principles and acted in ways that really helped your clients get ahead.

Your Value Story

Why is your title agency more important, useful and worthwhile to use? What do you offer that other title companies do not? Remember that people assess value on the edges or margins of common offers. More convenient office locations? 24/7/365 closings anywhere, anytime? Best follow-up? Higher tech? CE classes for REALTORS? E-closings?

Your Reason to Act Now

What bad things could happen to the people who do not use your services? What risks are they taking? What compelling reasons can you give without speaking badly about a specific competitor? Learn to bring these forth. The competitive reality is that a title company needs to be in continual Story Deepening bringing forth the importance of their products and services, speaking their competitive advantages and superior value to customers and prospects. If you don’t, who will? Your company has an unlimited supply of stories to share. By incorporating a steady narrative based upon your company’s purpose and guiding principles, you can take advantage of strategic storytelling to gain a competitive edge.

Let’s Connect

Discover more stories and conversations on our social media networks,
or drop us a line on our contact page.


The Independent Underwriter for the Independent Agent®