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Voice search, an emerging mobile technology trend, is the future for digital marketers

Hey, Alexa! Hi, Siri! Hey, Google! “Can you tell me what the temperature is going to be today?”

There’s no question that voice search, which allows users to speak directly into a device in lieu of typing text into a search field to generate results, is gaining momentum.

And with the increasing popularity of voice search (also known as digital assistants), businesses would be wise to add it to their digital arsenal. 

Voice search improves the user experience of search engines—it’s faster and easier—and provides more accurate results. Bottom line: if your website content is effectively optimized, especially for mobile users, your business could be the first one that Google recommends.

That’s a big deal when you’re considering the ways that voice search affects SEO.

“Voice search trends are already making it clear that effective, customized SEO plays a vital role in getting your content featured. Optimizing your site and content for voice search is step one in the transformation to voice marketing. Consider all things audio and how they translate when broadcast on an audio channel,” writes Merilyn Pereira, a staff writer for martechadvisor.com.

Even more persuasive: Google claims that by 2020, 50 percent of all searches will be conducted using voice search. And even if you’re not a tech titan, it’s not difficult to optimize your website content with voice search technology.

There are, however, a few tips that make the optimization process easier, including creating content that keeps the conversation flowing, researching keywords that often appear in mobile searches and foregoing superfluous lingo and buzzwords.

“The expression “keep it simple” applies now more than ever before. From talk to text, voice prompt calling and more, we’re doing less typing and more talking. Companies can optimize both content and connection by keeping things simple. Skip the jargon. Use clear, succinct verbiage to improve your efficacy and amplify your message,” suggests the Forbes Communications Council, which outlines 14 other top tips to optimize your content for voice search.

Real Estate Corner:
Voters in Lakewood, a Denver suburb, approve cap on new housing construction

graphic - real estate, blue

Voters in Lakewood, a Denver suburb and Colorado’s fifth-largest city, approved a ballot initiative that caps new residential construction.

The Denver Post reports that almost 53 percent of the tally, or 18,771 votes, was in favor versus 47 percent, or 16,913 votes, against.

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