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What's the difference between boosting + advertising on Facebook?

As you begin to post original and curated content more regularly on your Facebook page, you may notice the platform offers ways to increase the viewership of your posts.

Viewership is also known as “reach,” or how many individuals see your original and curated content posts in their newsfeed.

Boosting a post works like this: Say you post about an upcoming event, and you then determine you want that post to reach more people’s Facebook feeds and ultimately increase brand awareness of and attendance at your event.

You can pay a nominal fee ($30-50 average per boost) and choose the audience demographics for your boosted post. Boosting posts will increase the “reach” or viewership of your event post.

What’s more, you can also target your boost to reach a desired audience. For example, you may choose all 18-to-36-year-old men and women who live within 3 miles of a specific area code. The more people you choose to “reach” with your “boost,” the higher the fee.

Many businesses set a predetermined “boosting budget” each month, such as $150 to $300, and develop a boost strategy accordingly with the funds.

You certainly don’t have to use your entire budget each month. You only pay when you decide to boost.

Advertising on Facebook works similarly. However, where boosting is used to increase reach on a specific post from your Facebook page such as the event page example mentioned above, advertising allows you to develop targeted campaigns with a specific call-to-action in mind, not simply to raise awareness.

Advertising also campaigns tend to run longer than boost campaigns.

For example, perhaps you’d like to increase awareness of your company’s brand and ultimately drive traffic to your website for the purpose of generating leads. Facebook’s advertising platform can do this, and it offers the same hyper-targeting options as the boosts feature.

Most social media beginners that we know start experimenting with their advertising dollars through the boost feature and work their way into the advertising platform. Of course, we’re available to help newbies better understand the process. Just let us know in the comments below!

About Capital City Public Relations
Capital City Public Relations is an award-winning PR agency with a client list that includes national and regional organizations, many with multiple facilities and offices across the United States. The firm’s clientele has appeared in he Wall Street Journal, on he Today Program, in the Los Angeles Times and across innumerable Colorado media outlets. The firm represents a wide range of industries, including medical, technology, restaurant and law, to name a very few.


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Jennifer Shermer

Capital City Public Relations Senior Writer + Publicist Jennifer Shermer creates and manages marketing programs for businesses to raise their brand awareness.

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This blog contains general information only, not intended to be relied upon as, nor a substitute for, specific professional advice. We accept no responsibility for loss occasioned to any purpose acting on or refraining from action as a result of any material on this blog.

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