Your Advantage: Passion, Experience And A Heart For Service − That’s Russell Gonzales
For over two years, Russell Gonzales has served as Assistant Vice President and Southwest Agency Representative for Alliant National Title Insurance Company. Although the role encompasses many responsibilities, Gonzales’ main priority has been signing policy-issuing agents for Alliant National and helping them grow their businesses. It is a demanding position, requiring expertise in agent examination, escrow, marketing and policy reconciliation. But thankfully, this is hardly Gonzales’ first rodeo.
In fact, Gonzales’ time in the title insurance field began long before 2020. He got his start back in high school when he enrolled in a cooperative education program during his junior year. The title company he worked for during this program eventually hired him as a full-time employee. The rest, as they say, is history.
Having spent his professional life in title insurance has afforded Russell a unique perspective on industry trends. Unsurprisingly, the technology associated with the field has advanced considerably, with Gonzales noting that new technology solutions have “changed the way we do business for the better.” However, Gonzales emphasized that certain qualities that make a successful agent or agency have largely remained the same and are just as important as ever: “The biggest trends I have noticed are all related to service,” he said. “Customer service and hard work really continue to pay off,” he said. He added that successful industry people always “remember to have a servant’s heart.”
Service and hard work are qualities that Gonzales is pleased to see reflected in Alliant National. The company is “positively different,” he said, discussing how the firm stacks up against its competitors. “Everyone at Alliant National knows that home ownership is one of the biggest investments someone can make.” Because of that understanding, everyone is “truly eager to help. Whether you are internal or external to the company, you will always be treated like family.”
Being able to deliver this level of personalized service to families pursuing the dream of home ownership is a benefit for Gonzales, whose own family is his greatest joy. “Outside of work, I really enjoy spending time with my family,” he said. “Having a 26-year-old son and 21-year-old daughter allows my wife Grace and I to focus on ourselves. Together we enjoy working out with our personal trainer, watching great movies and shows and building our relationship with God.” For nearly 30 years, Gonzales’ family, industry expertise and service-oriented mindset have allowed him to build an enviable career. His work in the title insurance field has benefited companies, individuals and the industry as a whole. As one of the leaders of Alliant National’s Southwest operations, he has found the perfect home to continue applying his passion for the industry and helping the company solidify its position as the premier independent underwriter for the independent agent.