Integration streamlines the digital closing process, saving agents time and effort
Longmont, Colo. – (January 21, 2021) – Alliant National Title Insurance Company, a unique title insurance underwriter that partners with independent agents to improve their competitive position, announces the launch of a new policy jacket integration with software partner E-Closing.
The new integration is now live within the E-Closing title production system and available for agent use. Agents who write for Alliant National will be able to pull Alliant National policy jackets directly through the software platform.
Agents can already generate closing protection letters (CPLs) through E-Closing’s software . They will no longer need to navigate to the Alliant National website to generate either of these documents, providing a more convenient and time-efficient experience overall.
“This integration is a helpful tool that will streamline the work of the agents we partner with, improving their ability to quickly obtain the documents they need,” said Bryan Johnson, Director of Information Technology for Alliant National. “It represents another effort on the part of Alliant National to put supporting the independent agent at the heart of everything we do.”
Alliant National distinguishes itself from competitors by combining strong underwriting capability with independent agents’ in-depth knowledge of local markets. The result is a nationwide network with deep roots in local communities, and a wealth of expertise that is flexible, nuanced, and continuously growing.
Visit alliantnational.com for additional information.
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ABOUT ALLIANT NATIONAL TITLE INSURANCE COMPANY
The Independent Underwriter for The Independent AgentSM – Alliant National believes in empowering people to thrive. The company protects the dreams of property owners with secure title insurance and partners with 500+ trusted independent title agents as a licensed underwriter in 27 states and the District of Columbia, with annual revenues exceeding $126 million.
E-Closing is the title industry’s premier cloud-based title production system. E-Closing is trusted by thousands of title professionals across the country. E-Closing is a powerful tool that can help modernize and streamline any title operation. Whether providing better customer service, tracking business relationships, adopting a paperless environment or managing multiple offices, E-Closing equips title agents with the tools necessary to take their business to the next level.
Showcase your firm’s strengths at the closing table.
Many title agents spend
money and time on marketing and sales efforts to increase directable business.
While most campaigns are effective, and certainly essential, one of the best
opportunities to showcase your firm’s strengths is at the closing table.
A well thought-out and
unique closing table strategy will result in increased referral business, and
will cost half of traditional marketing plans. A well thought-out closing table
strategy looks like this:
referral sources who attend closings at your office.
- Showcase your
firm’s customer service and competency.
- Follow up with
collateral materials and a call to action.
As real estate
professionals, we value a well-planned and executed marketing campaign,
directed at realtors, loan officers and future clients. Typically, this includes direct mail,
targeted email, web presence, social media and office visits.
All of these methods have
varying degrees of cost, both in dollars and time. Everyone would agree that
they are essential to building and maintaining a business.
The closing table, however,
is a hotbed of opportunity that is, unfortunately, often ignored. A number of
factors that make this situation unique include:
- All parties
can be scheduled and will attend;
referral sources are there;
- As a closing
agent, you control the pace, flow, and agenda of the time you spend together.
As the closing approaches,
since your office will schedule, you will be aware of who will be attending. With
that information, you can tailor your approach to fit the needs of each. Your
approach should be a systematic and repeatable part of your processes.
The buyer’s agent is most likely your referral source. You
should acknowledge their competence and professionalism, in the presence of
their clients, the buyers, and be sure to thank them with a small, parting
gift, in full view of the seller’s agent.
The seller’s agent is your primary target. An informational
packet should be prepared with contact information, pricing and an order form. Also,
testimonials are always helpful if they can be obtained. It can be useful to
acknowledge them in the presence of the parties, and thank them for their help
in facilitating the closing. Be sure to obtain a business card and information
on their office which could be helpful in future marketing opportunities.
Finally, it is always appropriate to ask for their future business in person.
The mortgage broker, if present, and not familiar to you, should
have their own take-away packet, containing similar information to the seller’s
agent, as well as a document outlining their firm’s experience in handling
various types of loans other than residential. An acknowledgement of their
professionalism and assistance in putting together the transaction is essential.
Sellers should be given a branded packet with all their documents, containing
all you contact information and some swag such as pens, highlighters or pads. Do
not overlook this important contact. They are a potential future client. At
some point later in the year, they will be looking for copies of various documents
which they have lost. Their ability to contact you and obtain these documents
will cement your relationship, and make it more likely they will call on you
for their real estate needs in the future.
Finally, remember that
you, as the closing agent, are on stage. Whatever you project at this closing,
will make or break your ability to obtain future business from the parties. You
should be affable, available, and project quiet confidence. This is important
at what can be the most stressful experience in a consumer’s lifetime.
At the closing table, by
targeting referral sources, showcasing your abilities, and having collateral
materials prepared ahead of time, you will be able to take advantage of a
unique and valuable marketing opportunity.
Must-See Educational Sessions at ALTA ONE 2019
ALTA ONE is next week, October 22-25th at the
Fairmont Hotel in Austin, Texas. It’s an important event bringing together
leaders in the title industry to swap new ideas and business practices in
educational sessions that really work.
As always, there’s a lot of content! ALTA ONE will cover a range
of hot topics, so which sessions are a must-attend?
We enlisted the help of Nathan Marinchick, Director of Research
and Educational Programming at Alliant National, to help identify the top 10
education sessions you may want to place on your ALTA ONE dance card next week.
Wednesday, October 23, 2019
9:00 am – 10:00 am OMNI SESSION: THE POWER OF PURPOSE
CEO, Diane Tomb, will share her vision for the coming year and what she sees as
the industry’s greatness opportunities and weaknesses. And Entrepreneur, author
and “ad man” Roy Spence will help ignite your “epiphany of purpose” during this
keynote — Have you found your purpose? What motivates you? What truly drives
your company? Discover and fulfill your purpose.
10:30 am – 11:30 am NOTABLE:
TEXAS TITLE AGENTS ARE ROCKING WITH RON
In 2018, Texas became the 3rd
state to permit remote online notarization. This session will provide a
first-hand perspective on implementing RON in your operation. As RON becomes
legal in your state you won’t want to miss this opportunity to learn from early
1:00 pm – 1:30 pm ENGAGEMENT LAB: COMMERCIAL BUSINESS:
GETTING YOUR FEET WET WITHOUT SINKING THE BOAT
This lab is designed to demonstrate how your title and closing
skills and experience have given you a solid foundation to explore the world of
commercial real estate transactions with confidence.
2:00 pm – 3:00 pm NOTABLE: RESPA 411
This session will review the latest cases and enforcement
actions on RESPA, affiliated businesses, and marketing services agreements.
Come with your questions and discuss the latest trends in RESPA compliance. Experts
will address the future of the CFPB and enforcement actions.
3:30 pm – 4:00 pm ENGAGEMENT LAB: BUILDING A FLEXIBLE
Our industry is facing significant changes from a staffing standpoint. How do you face the challenges of finding new people when you have a retirement or just the everyday turnover? What does flexibility in your workforce look like and how can you successfully adapt your business to recruit and retain new staff through these changes? Join this lab to discuss these challenges and brainstorm solutions.
3:30 pm – 4:00 pm ENGAGEMENT LAB: CULTURE AUDIT WITH ALLIANT NATIONAL’S BOB GRUBB
Culture is central to the health of an organization. However,
it is often invisible to those in it, making it difficult to understand what
our culture is, and more importantly, what areas require improvement. This is
why a culture audit is a good idea. Join this lab to learn how this process
works and what to do with the results.
Thursday, October 24, 2019
8:45 am – 10:00 am OMNI SESSION: FROM THE DARK WEB TO WALLSTREET (SPONSORED BY INCENTER TECHNOLOGY)
Fraud keeps us up at night. Listen to two local law enforcement detectives
involved in a headline-making case in which money was stolen, then recovered,
through a wire fraud incident. Additionally, an Austin based Realtor will
discuss how unsuspecting clients can fall victim to wire fraud schemes. And Cybersecurity
is top-of-mind for all of us, whether we’re thinking about our professional or
personal lives. The director of cybersecurity for Morgan Stanley Wealth
Management and Investment Technology, Rachel Wilson, knows exactly the dangers
you face. Wilson will share her expertise on how best to protect your business
and avoid falling prey to scams and attacks.
10:30 am – 11:30 am NOTABLE: PROPOSED ALTA POLICY FORMS – WHAT’S COVERED, WHAT’S NOT?Title insurance is what we sell, so it’s imperative to know when coverages change. Hear from two ALTA Forms Committee experts about the proposed updates to the 2006 policies. You will be introduced to the new versions, know why changes were made, and what they mean for your business.
12:30 pm – 1:30 pm NOTABLE: THE
UNEXPECTED BENEFITS OF DIGITAL CLOSINGS
Often when we talk about digital closings,
we talk about what’s in it for the consumer or lender. But you should also
focus on the benefits that digital closing can bring to your operation. In this
session, learn how digital closing technology can change your workflow and
improve efficiency – while also providing the more convenient and prompt
closing your consumers and lenders want.
12:30 pm – 1:30 pm NOTABLE: 8 LEGIT WAYS TO MARKET YOUR CULTURE TO HUMANS UNDER 40
If you’re job searching and under the age of 40, you’re probably not going to get excited about a job that offers “competitive benefits” and a “standard work week” with “two weeks of paid vacation.” Sorry, title pros! The new wave of employees has different expectations and you do have to adapt and market your values differently. Take home 8 great ideas to attract talented employees for your business.