Posts Tagged ‘content marketing’

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Content Marketing Trends

Content is king!

Savvy business owners know they must continue to engage, inform and entertain customers, prospects and influencers with relevant and current content.

Here are three articles to explain the basics of content, dive into the relevance of it and offer tips to make content more effective.

  • One thing’s for sure: content marketing is not going anywhere. Moreover, estimates show that by 2021, the industry will be worth more than $400 billion. Here are some of the most important content marketing trends that you must be aware of in 2019. Read More
  • Creative and strategic content writing is a way to build your brand and grow your business. Here are top trends. Read More
  • More than half (53 percent) of businesses invest time and money in content marketing, and continued growth in this category is expected, industry experts say. Here are tips on cultivating excellent content. Read More
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How do you get people to open your emails?

Email Subject Lines that Get Attention

How do you get people to open your emails? That’s the million-dollar question. You’ve got informative, helpful and exciting messages to share with them, if they’d just open that darned email. Here are tips and a load of email subject lines that are proven to get people to open them. Enjoy!

  • Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. Here are subject lines that get attention. Read More
  • So, you’ve started to send emails to your newly built (and growing) email list. The problem? It’s becoming more difficult to come up with emails your list will actually open and read. Even worse, when you do figure out what to say, your open rates aren’t anywhere near where you wish they’d be. If this sounds familiar, you’re not alone. Read More
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Digital Content Strategies for Your Business

It’s a challenge, and very time-consuming practice, to continually create original content to promote your business.

The good news is, you don’t have to recreate the wheel every day! There are numerous ways to re-purpose your existing content that makes it interesting and attractive to readers.

  • The worst example of a bad digital content strategy is not having one at all. If you have good content, then you owe it to yourself and your organization to build a strategy that will activate it to help achieve your goals. Otherwise, what good is it? Read More
  • New research from loyalty and marketing agency Customer Communications Group (CCG) shows marketers three ways to recycle content marketing and conserve resources while keeping the content funnel full. Read More
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Killer Content for Your Business

Killer content? Well, not literally. But, your businesses’ marketing content needs to wow people and move them to action.

Marketing copy can make or break your business goals and leave a lasting impression—good or bad—with your customers, prospects and influencers. Here are tips on how to write killer content.

  • Having good content for your business is a critical component of modern-day success. In today’s digital and knowledge-driven world, ignoring the relevance of purposeful and engaging copy could spell stagnation—otherwise known as doom—for your business. Read More
  • Today, most businesses are aware that content marketing is an effective way to boost brand awareness and engage with potential customers. But just because they are aware doesn’t mean they know how to use content in order to successfully generate interest from consumers. Read More
  • How can you ensure success of your content marketing program, to ultimately achieve your business goals? Here are five best practices for creating great content that will move the needle. Read More

Is Content King?

Consumers revisit company websites when they find quality content. PR pros have long known that “content is king,” but a new survey reveals that consumers also agree—more than half of people (55%) are likely to research a company and its products if they value the content it produces and markets. Read More Creating content is typically the most time-consuming part of developing or refreshing a website. Here are four pro tips for creating content for a new website. Read More

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