Posts Tagged ‘social marketing’

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Don’t Be Afraid to Try New Social Media Tactics

Refresh your social media strategy with these 14 ideas

Not everyone is comfortable building a social media strategy or social media platforms to promote their agency. Many businesses don’t know where to start; other businesses get it started, but can’t seem to find the wherewithal to continue.

Still others feel like they have “their arms wrapped around it” – and do it well enough – only to learn that their strategy and content is dated.

Social media is a living (almost breathing) organism. It’s something that needs tending to, needs to be revisited and, at least once a year (preferably more often) completely revisited.

The good news is that you don’t need to reinvent the wheel. A solid social media campaign can be refreshed with a few new thoughts.

14 things to try on social media this year
If you try new things on social this year that other brands aren’t doing, you have a better chance of surprising your audience and engaging them.

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Real Estate Corner

What’s the deal with land surveys?
Land surveys are a valuable tool that help real estate deals close with confidence – for all parties. The National Society of Professional Surveys notes the value of proper land surveying.

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Energize Your PR This Year

To say we live in a “communication environment” is an understatement!

We have so many communications options that it’s often challenging for businesses to know the most effective and efficient tools to use to reach their target audiences.

Investing in public relations and content marketing is an essential aspect of brand success. Here we offer three articles to get you thinking about ways to energize PR for your business.

Real Estate Corner:

Less than half of homebuyers and sellers between the ages of 35 and 44 believe real estate is a better long-term investment than the stock market, according to a survey from Redfin and detailed in the article from The Title Report:

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What You Should Know to Avoid PR Fiascos

PR fiascos can decimate a brand and/or business.

Business leaders, and anyone representing the face of that business, must be aware of how their words and actions can impact that business.

The bottom line is: don’t be stupid. While it seems trite, those three words really get to the crux of avoiding PR nightmares.

  • When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. Read More
  • An emerging trend has entered the ecommerce marketing arena since such social media channels as Instagram, Facebook, Twitter and YouTube became increasingly popular. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained more value for marketers. Read More

Is Content King?

Consumers revisit company websites when they find quality content. PR pros have long known that “content is king,” but a new survey reveals that consumers also agree—more than half of people (55%) are likely to research a company and its products if they value the content it produces and markets. Read More Creating content is typically the most time-consuming part of developing or refreshing a website. Here are four pro tips for creating content for a new website. Read More

What does my Facebook page say about my business?

Your business is a success. Congratulations! And why wouldn’t it be a success?

You’ve worked hard, faced and overcome many challenges, added some blood, sweat and tears, and worked many nights and weekends to ensure success.

You have professionally-designed ads throughout the community that promote your business. But, what does your personal Facebook page say about your business?

If you have crazy spring break pictures, online gaming stats, political messages and/or colorful language and extreme opinions posted on your public Facebook page, it’s likely to damage that business reputation you’ve worked so hard to achieve.

Here are some best practices for your personal Facebook page:

Utilize the privacy settings. If you haven’t done so lately, take a tour of Facebook’s privacy settings. You can choose who can view your page, as well as your posts, comments and images.

Would you want current or prospective customers to see each post, comment and picture on your page? If not, make the appropriate changes. Use the privacy settings wisely.

Know what your kids are doing on your page. Do you allow your kids to play games through your Facebook page?

Or, perhaps you are playing all those farming, candy-gathering and other trendy games on Facebook. If so, update your settings so that Facebook doesn’t notify and invite all of your friends to play, too.

And, sorry folks, your Facebook friends don’t care that you plowed a new field in FarmVille.

Chain letters are still frowned upon. Don’t. Just don’t. On behalf of all your Facebook friends and future Facebook friends, please don’t send out requests for people to “share this post to 10 other friends to avoid extreme misfortune.”

Think how your clients would feel receiving all those messages from you.

Be mindful of the opinions you share. It’s true. You don’t have to share your political beliefs, Vegas trip pictures and current mood on your Facebook page.

You can also disagree with someone else’s post without actually commenting on that post. Again, keep in mind the message these posts are sending to your wide range of clients, and use the privacy settings sensibly.

One additional note: Keep in mind your employees likely have personal Facebook pages that may pose a danger to your business reputation. You should ask them to read this article.

Don’t let your personal Facebook page scar your business reputation.

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