Posts Tagged ‘digital marketing’

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Don’t Be Afraid to Try New Social Media Tactics

Refresh your social media strategy with these 14 ideas

Not everyone is comfortable building a social media strategy or social media platforms to promote their agency. Many businesses don’t know where to start; other businesses get it started, but can’t seem to find the wherewithal to continue.

Still others feel like they have “their arms wrapped around it” – and do it well enough – only to learn that their strategy and content is dated.

Social media is a living (almost breathing) organism. It’s something that needs tending to, needs to be revisited and, at least once a year (preferably more often) completely revisited.

The good news is that you don’t need to reinvent the wheel. A solid social media campaign can be refreshed with a few new thoughts.

14 things to try on social media this year
If you try new things on social this year that other brands aren’t doing, you have a better chance of surprising your audience and engaging them.

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Real Estate Corner

What’s the deal with land surveys?
Land surveys are a valuable tool that help real estate deals close with confidence – for all parties. The National Society of Professional Surveys notes the value of proper land surveying.

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Build Your Business’s Email List

There is nothing like a solid, well-built email list – one that actually has people and businesses you want to reach.

Though some consider email “old-school” in the face of social media and text messaging, beautifully built content within your enewsletters and even within simple emails, can reach your audiences in ways social media platforms might not.

To that end, you need email addresses. You also need to not engage in spam (using email addresses you’re not entitled to). Here’s a great bit on how businesses can legitimately and effectively gain new email addresses, thereby continually growing their audience reach.

15 Proven Ways to Grow Your Email List

Real Estate Corner:

As technology continues to affect nearly every corner of our lives, real estate transactions are getting done with more technological influence than ever: How Technology Is Changing The Real Estate Market.

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Energize Your PR This Year

To say we live in a “communication environment” is an understatement!

We have so many communications options that it’s often challenging for businesses to know the most effective and efficient tools to use to reach their target audiences.

Investing in public relations and content marketing is an essential aspect of brand success. Here we offer three articles to get you thinking about ways to energize PR for your business.

Real Estate Corner:

Less than half of homebuyers and sellers between the ages of 35 and 44 believe real estate is a better long-term investment than the stock market, according to a survey from Redfin and detailed in the article from The Title Report:

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How do you get people to open your emails?

Email Subject Lines that Get Attention

How do you get people to open your emails? That’s the million-dollar question. You’ve got informative, helpful and exciting messages to share with them, if they’d just open that darned email. Here are tips and a load of email subject lines that are proven to get people to open them. Enjoy!

  • Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. Here are subject lines that get attention. Read More
  • So, you’ve started to send emails to your newly built (and growing) email list. The problem? It’s becoming more difficult to come up with emails your list will actually open and read. Even worse, when you do figure out what to say, your open rates aren’t anywhere near where you wish they’d be. If this sounds familiar, you’re not alone. Read More
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Digital Content Strategies for Your Business

It’s a challenge, and very time-consuming practice, to continually create original content to promote your business.

The good news is, you don’t have to recreate the wheel every day! There are numerous ways to re-purpose your existing content that makes it interesting and attractive to readers.

  • The worst example of a bad digital content strategy is not having one at all. If you have good content, then you owe it to yourself and your organization to build a strategy that will activate it to help achieve your goals. Otherwise, what good is it? Read More
  • New research from loyalty and marketing agency Customer Communications Group (CCG) shows marketers three ways to recycle content marketing and conserve resources while keeping the content funnel full. Read More

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