Posts Tagged ‘digital marketing’

Linkedin provides sales networking and leads

Using LinkedIn to Increase Sales

The real powerhouse for business networking and prospecting is the business focused social media site, LinkedIn.

Social media platforms enable you to stay in contact with friends and family and stay current on their life activities. They can also benefit you on the business side, especially for sales. For many people, the top social media networks that come to mind are Facebook, Instagram and Twitter.

While these sites have some benefits for sales prospecting, with general consumers, the real powerhouse for business networking and prospecting is the business focused social media site, LinkedIn.

In fact, when it comes to business, LinkedIn with over 360 million members world-wide, is the top social media choice for business networking and sales prospecting.

If you are using the popular social media business platform, LinkedIn, you might find that there are additional ways to reach potential clients or connect through others to increase sales.

For many, LinkedIn has been somewhat thought of as the go to social site when you’re looking for your next job. It certainly has value for this purpose, and it is extensively used by recruitment specialists world-wide to find and contact prospects, but its benefits far exceed that. In the know business people use LinkedIn more and more as a revenue generating, sales prospecting tool.

LinkedIn is a perfect tool to make lead and sales prospecting smoother, quicker, and ultimately, profitable. It is an extremely cost-effective tool for business development.

Modern sales techniques have changed, and LinkedIn allows you to connect directly with and gather information on companies and prospects, as well as develop relationships and contact decision makers directly.

Here are some proactive, easy to implement strategies for using LinkedIn as a tool to effectively increase your sales prospecting and grow revenues.

Optimize your LI Profile

With a couple tweaks, you can turn your LinkedIn profile into a powerful sales asset. The most important thing is that your profile is 100% complete. There is a high chance that your prospects will look you up if they are interested in what you are selling. When they do, your profile should give off a professional impression of you and your company.

Connect and Engage

An important thing to do when beginning to get serious about using LinkedIn for prospecting is to take a long hard look at your contacts. Contacts are the bread and butter on the site. If yours are predominantly family, your college classmates, and friends, you need to do a little work.

Connections spawn more connections. Your primary contacts open a route to a wide range of second and third level connections. This is how to scale up your efforts.

Target and Map Your Leads

LinkedIn users generally put a tremendous amount of information on their profiles. Everything from which teams they work with, what projects they are focusing on, which office they work out of and more.

You can use this information to develop a map of who the decision makers are and how they can be reached and influenced to make the sale. (Start by checking out the “viewers of this profile also viewed…” box on their profile.)

Use Groups to Keep Up To Date and Engage With Prospects

Groups on LinkedIn are collections of people with similar likes, needs, skills and more. They are a great way to learn about the industries you target for sales and can be a great source for new prospects. Engaging with member questions is a great way to build trust and authority while raising your thought leader profile which can lead to sales inquiries. They are also a great “soft” way to make contact with a prospect.

Turn Your Profile Into A Lead Generator

Much of what we’ve touched on so far has been outbound information, where to go to find prospects, how to engage, etc. This is purely inbound. The prospects you’ve engaged with through connections and Groups will most likely seek out your profile to learn more about you. (Information flows both ways on LinkedIn!). So it only makes sense to optimize your profile to drive sales. Make sure you have current links to your company site, your Twitter account and your Facebook page. Include some high-quality recommendations from existing happy customers – think quality, not quantity. This can give visitors a better idea of who you are and what you’re all about. Remember, effective sales is all about building trust and relationships.

google search

Three tips to increase your business Google rank

Search engine optimization (SEO) is an ever-evolving beast that can be difficult to navigate.

The rules are always changing and understanding where to begin can present a challenging maze for those unfamiliar with the most current trends.

Google, of course, is the giant of the search engine ladder, and if your business URL ranks at the top of a Google search, it has a 33 percent chance of getting clicked, while the second position gets close to 15 percent of the share, and the third position, 9 percent.

Moreover, a whopping 75 percent of people who use search engines to browse topics never leave the first page of search results. In other words, a high rank leads to more clicks, and more clicks equate to more leads.

To achieve optimal results, businesses can implement several strategies to increase their visibility on Google. Here are a few tips to get started.

Improve the speed of your landing page.

The time it takes for your home page to load is front and center in the minds of the public—and Google. If your load page is too slow, Google recognizes the lull and will promptly demote your ranking.

As well, a slow website affects the ways in which visitors to your site engage with your pages. Research shows that 40 percent of visitors will leave a website if the page takes more than three seconds to load. Even worse, 80 percent of those visitors won’t bother to come back.

To test the speed of your website, consult a free online service like Pingdom.

Regularly update your website with new content.

If you allow the content on your website to become outdated, or worse, let it fade into oblivion, your SEO ranking plummets. To generate traffic and increase your website’s visibility, posting fresh content is imperative.

If your site is littered with irrelevant or outdated content, get rid of it. Update your site on a regular basis with newsworthy, consumable, relevant and value-driven content (including graphics, videos, how-to guides, webinars and live chats) and visitors will likely return.

Something else to keep in mind: Google increases your website’s search engine rank when visitors spend more than a nanosecond on your site. If you keep your target searchers engaged with great content that makes them care, they’ll stick around—a factor that Google takes into account when it ranks websites.

Use the correct key words and phrases.

Keywords play a huge role in Google’s ranking algorithm. When creating content for your website, include keywords and long-tail keywords (three-or-four-word phrases) that speak to—and define—your brand.

Keywords can be used in the body of a blog post, header tag or as part of photo captions.

Google isn’t particularly keen on saturating sites with keywords, however, so use them strategically and sparingly, otherwise you risk diminishing your search ranking. Tip: Take advantage of software sites like Moz and Ahrefs, both of which offer keyword suggestions and monthly search volume.

Real Estate Corner:
New Amazon and Realogy partnership strives to lure homebuyers with up to $5,000 in home products and services.

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Retail kingpin Amazon and the nation’s largest residential brokerage firm, Realogy, whose brands include Coldwell Banker, Century 21 and Sotheby’s, have joined forces to attract home buyers in fourteen different cities.

To entice buyers to take advantage of the newly launched partnership—called Turnkey—Amazon is offering up to $5,000 in home services and products upon the closing of a home.

megaphone blaring breaking news

Tips for improving and increasing the reach of your press release

the modern digital age is changing the way journalists rely on information gathering

While traditional press releases – distributing promotional news about your services, products, brand or business through mass communication channels – should still be part of your communications cannon, the modern digital age is changing the way journalists rely on information gathering.

Muck Rack and the Zeno Group, for example, published a survey last year that produced some surprising results: only 3 percent of journalists worldwide rely heavily on press releases distributed via newswires. Even more telling: 53 percent of U.S. based journalists don’t rely on press releases at all.

Consider these additional findings from the Muck Rack and Zeno Group survey:

  • More than 41 percent of journalists consider the potential “shareability” of a story when deciding what to write about
  • 63 percent of journalists in the U.S. and 68 percent of journalists worldwide track how many times their stories are shared on social media 
  • 27 percent of journalists choose Twitter as their primary news source

To be clear: Press releases are not dead. Even in today’s digital bonanza, they’re still a formidable medium for delivering your message, especially when that message is well written, informative and has a strong hook.

Still, these findings, if nothing else, should compel communications professionals to rethink how they communicate – and build relationships – with journalists that go beyond an email and a formulaic press release.

To bolster your message, consider implementing these three additional strategies.

Follow reporters that cover your beat on social media.

Make sure to follow reporters that cover your industry on social media platforms. A journalist’s tweet may spark a pitch for a story idea or the opportunity to become a source or an expert for a forthcoming article or column.

The more familiar you are with the journalists that write about your industry, whether it’s trends, news or thoughts, the more you’re likely to understand the kind of stories they’re looking for.

Share, share and share some more.

When your business is featured in a publication, video or blog post, share the story to your own social media followers.

And always tag the publications and reporter that wrote the story. Spreading good news extends the story’s reach for your business, and it also benefits the publication and the reporter.

It’s a win-win situation for generating visibility across the spectrum.

Make your pitch personal.

Distributing a mass pitch is easy, but it’s not advisable. If you’re going to do the research to craft a press release, ensure that you devote time to developing customized angles and narratives that are personalized for the specific reporter or outlet you’re pitching.

Journalists receive dozens of pitches every day; make yours stand out by personalizing your pitches and letting reporters know why, specifically, they’re the right person to cover your pitch.

Additionally, think beyond text: the inclusion of infographics and videos in your release is proven to generate more attention.

https://www.prdaily.com/report-journalists-are-ditching-the-press-release/

content marketing orange

Three core components of content marketing

Content is at the epicenter of digital and social platforms:

It’s the single most important component that ensures that businesses are communicating—and connecting—with their clients.

But content can make or break a brand: Clients will either pay attention, or they won’t. But when businesses authentically connect with their audience, they have the opportunity to leverage their content, which generates more search traffic, trust and, ultimately, leads.

In a nutshell, content marketing is one of the most effective communication strategies available to businesses, but while slapping blog posts on your website and posting on social media channels seems easy enough, businesses too often misjudge their audience—and, more important, the content that most appeals to them.

It’s not about direct sales; it’s about engagement and inspiring reactions.

Still, even when it’s done right, content marketing can be tricky. It’s a crowded field with major competition at every click, and it’s becoming ominously more difficult to reach potential clients and retain existing ones. To best your competition, follow these content marketing tips:

Have a strategic plan in place: Before creating content, build a smart and solid strategic roadmap that considers your company’s growth and revenue goals, your target audience, the ways in which you’ll deliver content (videos, tweets, blog, Facebook and Instagram posts, infographics), a list of salient topics that clearly positions and defines your company’s brand and image, an assessment of your company’s distinguishing perspectives and, finally, metrics to measure the achievement of your content.

Don’t tell your story all at once: Storytelling is key to content marketing, but you want your audience to keep coming back for more. Teasing a story on social media platforms is a great way to keep your audience engaged and intrigued. If your business is considering hosting a special event, for example, build momentum by running promotional, brand-aligned giveaways or contests that last a few days, or even weeks.

Use your website to promote it and take advantage of social networks to extend its reach. The longer your footprint lasts, the better.

Be conversational: No one appreciates an overbearing sales pitch. And now, more than ever, audiences want (and demand) value, authenticity and the opportunity to respond. When you write content, think of it as a feedback-oriented conversation between you and your audience. A conversational style builds relationship over time, whereas a hard sell often drives audiences away.

Real Estate Corner:
What’s up with Denver’s baffling real estate market?

graphic - real estate, blue

Unprecedented low interest rates, a record-high stock market and a Denver real estate market that’s suddenly underperforming:

What on earth is going on? June is historically one of the highest performing months for Denver home sales, but not this year: Inventory was up 28 percent, sold homes were down 14 percent and the time a home spent on the market soared to 23 percent. Not since 2013 has Denver seen such a high inventory of houses for sale.

marketing tips gray

Test My Site, an updated Google tool, delivers a better, faster and more user-friendly mobile experience

Every second it takes for your pages to load, you risk losing both new and existing users.

Several factors come into play when businesses build their websites and blogs, but most important among them is ensuring that your website provides the best experience possible for the user, especially on mobile devices.

Visuals – color schemes, font size, text placement and overall layout – are important, but they’re also subjective. Page load speed, on the contrary, is highly objective, not to mention measurable.

Numerous case studies, including one conducted by Pinterest, which increased its search engine traffic and sign-ups by 15 percent when the social media web and mobile application company reduced wait times by 40 percent, have concluded that speed performance plays a huge roll in the success of retaining users.

At best, slow performance causes annoying delays, but if your mobile website or blog is unresponsive or takes too long to load, users may give up and point their browser elsewhere.

As a business, you want users to read your website content and blog posts, but for every second it takes for your pages to load, you risk losing both new and existing users.

DoubleClick by Google found 53 percent of mobile site visits were cast aside if a page took longer than three seconds to load. In that same study, sites that loaded within 5 seconds had 70 percent longer sessions, 35 percent lower bounce rates and 25 percent higher ad viewability than sites taking nearly four times longer to load.

Just how important is it to ensure your users experience a fast and easy mobile experience?

According to a study released by The State of Online Retail Performance, “a one-second delay in mobile load times can impact conversion rate by up to 20 percent.”

It was that statistic that propelled Think with Google, a one-stop online shop for consumer, industry and marketing trends and insight, to create Test My Site, a tool that enables businesses to optimize their blogs and websites on mobile devices. Specifically, the tool allows businesses to see:

  • The speed of both their entire site and of individual pages 
  • Whether their site/page speed is faster or slower compared to the prior month
  • Whether their site speed/page speed ranks fast, average or slow
  • How their site speed compares to others in the industry 
  • The potential impact of site speed on revenue
  • A detailed list of recommended fixes to increase speed on up to five pages on their site
  • A complete report to share with colleagues

With Google’s updated Test My Site, businesses now have a single destination to measure, benchmark and take action on mobile site speed—the first step toward a better mobile experience for your clients.

Real Estate Corner:
Fall could result in a seller’s market, thanks to falling mortgage rates and low inventory

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According to realtor.com, the real estate slump that took hold last summer may be showing signs of reversal, especially as we look toward fall. If that prediction comes to fruition, sellers will profit the most.

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