There is nothing like a solid, well-built email list – one that actually has people and businesses you want to reach.
Though some consider email “old-school” in the face of social media and text messaging, beautifully built content within your enewsletters and even within simple emails, can reach your audiences in ways social media platforms might not.
To that end, you need email addresses. You also need to not engage in spam (using email addresses you’re not entitled to). Here’s a great bit on how businesses can legitimately and effectively gain new email addresses, thereby continually growing their audience reach.
As technology continues to affect nearly every corner of our lives, real estate transactions are getting done with more technological influence than ever:
How Technology Is Changing The Real Estate Market.
How do you get people to open your emails? That’s the million-dollar question. You’ve got informative, helpful and exciting messages to share with them, if they’d just open that darned email. Here are tips and a load of email subject lines that are proven to get people to open them. Enjoy!
Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. Here are subject lines that get attention. Read More
So, you’ve started to send emails to your newly built (and growing) email list. The problem? It’s becoming more difficult to come up with emails your list will actually open and read. Even worse, when you do figure out what to say, your open rates aren’t anywhere near where you wish they’d be. If this sounds familiar, you’re not alone. Read More
Pretty much everybody communicates via email these days. Chances are your business has built up quite a repository of contacts over the years. But now that you’ve amassed a database of contacts, what do you plan to do with them?
If you’re not keeping in regular touch with past business contacts, you’re not taking advantage of a great digital marketing opportunity. Because despite all the advances in digital communication, email remains one best ways to communicate with today’s distracted consumer.
It makes sense when you think about it. We typically only let brands and individuals we know into our inbox, and we very quickly unsubscribe from content that doesn’t keep our interest.
The first step to harnessing the power of your email database is to make sure your database is organized. Are you contacts still accurate? Are your entries complete?
At minimum, you’d like to have a complete name to go along with each email address. Add an identifier such as zip codes to your database and produce campaigns that target specific cities or regions.
A platform such as MailChimp or iContact will help you sort contact database into marketing lists. They can help you add a customized greeting to each email you send, too, such as including the recipient’s first name. An email marketing platform can also help you track the behaviors of your recipients, such as how many people opened your message or how many clicked on a particular link.
Now that you have your organized database, you can prepare to send them your first email. Ideally, each email you send should offer added value to the recipient in some way. Otherwise, your content will quickly be deemed spam and you’ll be shut out of the inbox, possibly forever.
What are some ways to add value to your recipient’s inbox? Whether your audience is a consumer or another business, will determine the best approach. Ideas to consider:
Education
Important announcements
Networking opportunities
Special promotional offers
As you’re developing your email content, it’s also good to consider how you will measure the success of your email campaign. Are you trying to drive your recipient to take a specific action such as downloading a new white paper or registering for your upcoming event? Do you simply want to keep in touch and stay top of mind with your contact?
By knowing the answers to these questions ahead of time, you’ll be able to identify some key performance metrics to determine your success and tailor an email marketing campaign that resonates with your audience. The more emails you send, the more data points you’ll acquire, allowing you to fine tune your strategy over time.
Now that you’ve got your list of contacts, a draft of your first message and a couple metrics in mind that will help you measure your success, you’re ready to take your email marketing to the next level.
We’re here to help our agents grow. To schedule a digital marketing consultation, please email us.
