Posts Tagged ‘email marketing’

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Improve your marketing email campaigns by integrating these successful tips

Marketing pros live and die by email, and with good reason: Email marketing provides the highest ROI of any marketing channel, especially when it’s done correctly.

But while your ROI has the potential to be monumental, the strategies behind successful email marketing campaigns aren’t always quick or easy.

To maximize your reach and covert your copy into a convincing narrative, you’ve got to be thoughtful, captivating and customer-centric.

Follow these effective tips for crafting compelling email marketing messages that will help grow your business.

Research Your Target Audience

Your audience is the most valuable asset to your business, and it’s your job to ensure that you develop customer profiles that align with your business and its values and mission.

That starts with compiling organic email lists based on everything from demographic data to hobbies and interests.

Verify that every name on the list wants to be included in your email marketing campaigns. The fastest way to get blacklisted by the major ISPs is to purchase or rent email lists.

Building the lists from scratch is time-consuming, but the reward is much higher engagement.

Test Your Email Content

Before you send out a campaign to hundreds, if not thousands of readers, be sure to test your content first for broken links, image resolution issues, spelling errors, grammatical mistakes and design layout.

It’s always best to send a few test mails to yourself to ensure that everything looks correct.

Beware of Spam-Like Content

Always, always keep your content relevant to your audience and consistent with your brand.

Everyone has spam filters and “junk” email inboxes, and if your subject headers, for example, are too gimmicky, have too many exclamation points or contain misspellings, it’s likely that your email campaigns will be promptly dumped into the trash bin.

Always Include a Call-to-Action

There’s nothing worse than leaving your audienceat a dead end.

One of the most crucial email marketing best practices is to be abundantly clear and direct with your audience – and that means telling them exactly what you’d like them to do next.

The point to any marketing message is to get a response.

Provide sign-up links, for example, if you’re promoting a class, workshop or webinar. If you’re hosting an event, be sure to include an RSVP link. And if you’re offering promotional offers, use action verbs – “reserve,” “act,” “subscribe,” “save,” “start” and “get,” for instance – to persuade your audience to respond.

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Grow your company with these marketing strategies

Federal and state regulations don’t make it easy for title insurance companies to market and grow their business, but there are strategies to maximize their marketing efforts.

Federal and state regulations don’t make it particularly easy for title insurance companies to market and grow their business, but despite the regulatory RESPA obstacles, there are strategies that title insurance companies can implement to maximize their marketing efforts.

Leverage Your Online Presence

Leveraging your online presence is paramount. By using the right technology and social media platforms to create insightful, compelling and informative content, you can generate – and keep – a captive audience.

The key takeaway is to provide value to your readership, which in turn establishes trust. And trust is key to growing your business.

Additionally, regularly updating your website with a clear mission, current marketplace trends, blog posts, analysis and data backed by research shows that you’re an expert in your field.

Authoritative blog posts and engaging social media posts generate the strongest leads, so it’s crucial to maintain a regimented and consistent posting schedule.

If you slack, you risk losing the audience – and potential clients – that you’ve worked so hard to connect with and cultivate.

Remember that homebuyers and sellers are a core element of your target customers, and they’re more educated than ever before about title insurance.

Savvy consumers compare title insurance companies, and if you don’t have a go-to resource stocked with information, services and products, you’ll miss your opportunity to connect with these people.

Good, Ol’ Fashioned Networking

As well, network at every opportunity, and taut your services with lenders, real estate professionals and others in your field.

While social media and an informative website are critical, word-of-mouth recommendations continue to generate leads.

Collecting e-mail addresses legally is also an effective way to market your services to the right demographics.

Deliver a Useful E-Newsletter

An educational enewsletter providing insight about relevant topics – including escrow, property searches and title insurance protection – is another proven way to reach your target audience and build a solid customer base.

Use graphics and photos to illustrate trends and salient points, and present simplified information that home buyers can easily digest. These are just a few ways to effectively market your title insurance company. Amanda Farrell, who writes for PropLogix, offers several more ideas to jumpstart your marketing efforts.

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Don’t Get Shut Down Due to “Spam”

Don’t think you can download or even ask for someone else’s email address list unless you know for certain those recipients – each and every one of them – has opted into receive your content.

We’ve previously offered our thoughts on the importance of a well-built email list of customers.

While some consider email “old-school” in the face of loads of social media platforms and texting, beautifully built content contained on your website, email still connects you to your audience in ways social media platforms might not.

You need email addresses. You need new email addresses. You need an email distribution list that is constantly growing and evolving.

Why?

Because engaging your clients and colleagues in a narrative about your business, while also providing useful information, is powerful in establishing you as an industry leader and establishing your brand.

But don’t think you can download or even ask for someone else’s email address list unless you know for certain those recipients – each and every one of them – has opted into receive your content.

To do otherwise, to poach or duplicate or take anyone else’s email address list without first getting a recipient’s okay to receive – or better, without getting the recipient’s email address directly from them – is “spamming,” and the implications are not pretty.

Spamming your audience could result in getting permanently banned from your recipient’s inbox such as if she hits the “do not contact” button or flags you as spam on her email client. Spamming your audience can even result in getting yourself permanently banned from your email management service.

When you think about it, sending unsolicited emails is not even helpful toward getting your message to the masses because these recipients have expressed zero interest in your offer – they may not even know who you are.

You’re better off taking the slow and steady approach to building your email database. Here are just a few ideas for building your email database:

  1. Create an email subscription form for your blog
  2. Promote contests that require an email address for entry
  3. Offer downloads that are accessible only by volunteering an email address
  4. Share a subscribe link to your social media pages

Always tell your would-be subscribers what they should expect. Do you email once per month or once a week? What type of information is included in your distributions?

By building your email list the right way, you’ll ensure you have quality contacts who are more likely to engage with your message.

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Build Your Business’s Email List

There is nothing like a solid, well-built email list – one that actually has people and businesses you want to reach.

Though some consider email “old-school” in the face of social media and text messaging, beautifully built content within your enewsletters and even within simple emails, can reach your audiences in ways social media platforms might not.

To that end, you need email addresses. You also need to not engage in spam (using email addresses you’re not entitled to). Here’s a great bit on how businesses can legitimately and effectively gain new email addresses, thereby continually growing their audience reach.

15 Proven Ways to Grow Your Email List

Real Estate Corner:

As technology continues to affect nearly every corner of our lives, real estate transactions are getting done with more technological influence than ever: How Technology Is Changing The Real Estate Market.

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How do you get people to open your emails?

Email Subject Lines that Get Attention

How do you get people to open your emails? That’s the million-dollar question. You’ve got informative, helpful and exciting messages to share with them, if they’d just open that darned email. Here are tips and a load of email subject lines that are proven to get people to open them. Enjoy!

  • Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. Here are subject lines that get attention. Read More
  • So, you’ve started to send emails to your newly built (and growing) email list. The problem? It’s becoming more difficult to come up with emails your list will actually open and read. Even worse, when you do figure out what to say, your open rates aren’t anywhere near where you wish they’d be. If this sounds familiar, you’re not alone. Read More

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