Releases serve more purposes today than they ever have before.
A
lot of independent agents know what a press release is – many even write them
and distribute their press releases to regional or even national press.
What
a lot of title insurance professionals don’t necessarily understand, however,
is (a) what the press release is; (b) why it pays to write one; and (c) where
to send it and why.
The
mighty press release is a 1- to 2-page document that trumpets news. It tells an
audience that something important has happened, usually to a company and why it
is important. There are tactical elements to a press release: who is sending
it; the date it is sent, the geographical place of origin (city and state); the
headline and the body.
The
best press releases keep it simple: they have three to four paragraphs that
tell what the news is, why that news is important, what that news means to the
company and customers, and a small amount of background on the company sending
the press release. Persons from whom the press release is sent are often
quoted.
Editors,
reporters, TV anchors and radio broadcast people have traditionally relied upon
the press release to alert them to news. Today, social media experts also use
press release material to populate social media platforms and to include in
inner-company and outside-company newsletters and other communication vehicles.
The
press release is actually a celebration of a company. Done right – meaning
well-written, regularly sent press releases – showcase a company’s strengths
and help to tell a company’s story. A new hire, a new product, a company move,
surpassing growth goals – the news is virtually limitless. It need only be true
and told well.
The
Public Relations Society of America (PRSA) says about press releases:
Purpose
Releases serve more purposes today than they ever have before. They provide valuable SEO for your website, serve as a primary source of information for your investors, and help align your internal teams on critical messages — all while advising the media of important changes and events at your company.
Content
No more boring, text-only content on the latest corporate announcements. The press release today can be an engaging, multimedia experience. This is where you can make a journalist’s job easy and increase your changes of getting coverage by including great B-roll footage, embeddable video and compelling, high-resolution images with your release.
Yes!
B-roll can be dropped into a press release, as can YouTube links, photos, even
animation.
But
there’s really no need to reinvent the wheel. Go online to a company’s website
that you admire. Look at their press releases usually housed under a
“News” tab. Read it and mimic it (but don’t copy and paste – that
plagiarism, is unethical and opens up potential worlds of trouble).
Take a look at some of Alliant National’s press releases: https://alliantnational.com/category/press/. Read one or two. They are carefully written, thoughtfully edited and purposefully distributed to appropriate media.
Feel
free to follow the “formula” of a press release and then distribute
to media you want to reach via email. You’ll be surprised when, done regularly
and well, the attention (the good kind) your company ultimately receives.
Vesa Tubbs will oversee the financial and statutory reporting and management of the accounting and finance department of Alliant National’s Longmont headquarters.
LONGMONT, CO. – The
largest title insurance underwriter in the nation with no direct operations to
compete against its agents, Alliant National, announced Vesa Tubbs has been
appointed as the company’s controller.
Tubbs has resided in Boulder, Colo. since 2004 and is originally
from Moscow, Russia. She holds three degrees: an M.S. in chemical engineering
and an M.A. in accounting, both of which she received in Russia, along with a
second M.A. in accounting that she earned from Metropolitan State University of
Denver. Additionally, Tubbs has a CPA license.
“We are
grateful to have Vesa join our team. She brings a strong financial background
to assist in our growth,” said Scott Hendrickson, CFO, treasurer and co-founder
of Alliant National.
Tubbs will oversee financial and statutory reporting, general
accounting and management of the accounting and finance department, she said.
“I came from the public accounting industry, and I have a
good understanding of accounting, as well as the technical skills to make the
process efficient and user oriented,” she said. “Alliant National is
a growing company that’s developing new processes, reports and ideas, and I’m
happy to be a part of such a creative group of people.”
When she’s away from the office, Tubbs, who lives with
her husband Bob, a math professor at the University of Colorado, Boulder,
spends her time diving and snorkeling.
“There’s nothing like the ocean,” Tubbs said, adding that
she also enjoys hiking. “I’m fortunate to live in Boulder, so I can just close
my back door and go hiking around Chautauqua, in the sun or the rain, with
company or alone. For me, being in the thick of nature is the best stress
release I know.”
Tubbs’s positive work philosophy makes her a great fit
for Alliant National’s ever-evolving culture. “I don’t believe a situation
can’t be changed and improved,” noted Vesa. “Everything can and will
change so we need to constantly listen, learn and think. Tomorrow is always
unpredictable and interesting.”
About Alliant National Title Insurance Company
The Independent Underwriter for The Independent Agent®
Alliant National believes in putting other people first. The company protects
the dreams of property owners with secure title insurance and partners with 500+
trusted independent title agents as a licensed underwriter in 24
states and the District of Columbia.
Alliant National is the largest title insurance underwriter
in the country with no direct operations to compete against its agents and puts
the interests of its agents first. Bolstered by financial stability, strong
underwriting capability and independent agents’ in-depth knowledge of local
markets, the company has established a nationwide network with deep roots in
local communities and a wealth of expertise that is flexible, nuanced and
continuously growing. Visit alliantnational.com
for additional information.
###
Media Inquiries
Cathie Beck Capital City Public Relation e : cathie@capitalcitypr.com p : 303-241-0805
Tracey Webb, a Senior Vice President and Southeastern Region Agency Manager for Alliant National, has 30 years of title industry experience and is based in Atlanta
LONGMONT, Colo. – Alliant National Title Insurance Company (Alliant National) recently announced that Senior Vice President and Southeastern Region Agency Manager Tracey Webb, a title industry leader for over three decades, received the National Title Professional (NTP) designation from the American Land Title Association.
The American Land Title Association advises the NTP designation is designed to recognize land title professionals who demonstrate the knowledge, experience and dedication essential to the safe and efficient transfer of real property.
“Tracey is a very accomplished, professional and highly regarded title insurance industry executive,” said Kyle Rank, executive vice president, agency, Alliant National. “Meeting the NTP designation’s stringent standards and criteria is further proof of her dedication to our independent agents’ success.”
Webb, who graduated from Texas A&M University with a Bachelor of Business Administration, is also a Certified Public Accountant and is responsible for Alliant National’s agency group in the southeast.
“Advancing our industry through education and professional standards helps us all,” Webb said. “I look forward to continuing using my skills to serve our independent agents.”
The Independent Underwriter for The Independent Agent®, Alliant National believes in putting other people first. The company protects the dreams of property owners with secure title insurance and partners with 450+ trusted independent title agents as a licensed underwriter in 24 states and the District of Columbia, with annual revenues exceeding $120 million. Visit alliantnational.com/newsroom for additional information.
Criteria for acceptance include track record of successfully impacting business growth metrics, personal achievements
LONGMONT, Colo. – Michael Rubin, NTP, vice president of business development for Alliant National Title Insurance Company (Alliant National), was recently accepted into Forbes Business Development Council, an invitation-only community for senior-level sales and business development executives.
Rubin was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
“We are honored to welcome Michael Rubin into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Development Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”
As an accepted member of the Council, Rubin will connect and collaborate with other respected local leaders in a private forum. He will also be invited to work with a professional editorial team to share his expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.
“I’m extremely excited to be selected to the Forbes Business Development Council” said Rubin. “This is an outstanding opportunity to work with other business development and sales executives. I believe that my position on the Forbes Business Development Council will allow Alliant National to better serve our Independent Agent partners by providing new insights into our ever changing business landscape.”.
The Independent Underwriter for The Independent Agent®, Alliant National believes in putting other people first. The company protects the dreams of property owners with secure title insurance and partners with 450+ trusted independent title agents as a licensed underwriter in 24 states and the District of Columbia, with annual revenues exceeding $120 million. Visit alliantnational.com/newsroom for additional information.
Partnership provides Alliant National independent title agents access to advanced, efficient cybersecurity technology solutions
LONGMONT, Colo. – Alliant National Title Insurance Company (Alliant National) and Cloudstar recently announced a strategic partnership that allows Alliant National’s independent title agents access to Cloudstar’s cybersecurity advanced technology platform. This platform also includes project management tools designed to increase productivity.
Cloudstar is a multi-national technology platform that provides secure infrastructure, cloud hosting, data center colocation, email encryption and managed information technology services and support to regulated industries in the United States, Canada and South America.
“In a cloud-first world, title agents need easier ways to work while still utilizing their existing settlement services software,” said Gregory McDonald, CEO of Cloudstar. “Cloudstar makes it easy to run existing software in the cloud while accessing it from anywhere. Together, the Alliant National and Cloudstar partnership will provide Alliant National’s independent agents with both the tools they need to be more productive and the cybersecurity products they need to increase security and help prevent wire fraud.”
“We are all very excited about this new partnership and we’re glad to provide this opportunity for our independent agents to work with Cloudstar,” said Mike Rubin, Alliant National’s vice president of business development. “Alliant National Title Insurance Company agents will benefit from this partnership by enjoying a dedicated Cloudstar account manager, access to new products and services before they are released to the public, as well as special offers and pricing incentives.”
The Independent Underwriter for The Independent Agent®, Alliant National believes in putting other people first. The company protects the dreams of property owners with secure title insurance and partners with 400+ trusted independent title agents as a licensed underwriter in 22 states, with annual revenues exceeding $110 million. Visit joinalliantnational.com for additional information.
About Cloudstar
Cloudstar is a multi-national provider of virtual desktop hosting, hosted software and applications, custom tailored IT infrastructure design, email encryption, managed services, IT security, and consulting to regulated industries across the United States, Canada, and South America.
Cloudstar started in 2009 as Cloudstar Consulting Corporation and was created to meet the unique needs of the land title industry. As the company grew from a consulting and IT infrastructure design firm, Cloudstar Consulting Corporation re-branded as simply “Cloudstar”, a DBA of the newly formed holdings company, Keystone Management Group, LLC. In 2014, Cloudstar purchased a 50% interest in U.S. Telecommunications firm, Teletonix Communications in addition to adding Diologix, an electronic medical records encryption company and Notary Transfer to its portfolio of brands. As of 2017, Cloudstar has expanded to provide services to the entirety of the United States, Canada and Mexico with offices in three states and privately held infrastructure co-located at five U.S data centers.
Today, Cloudstar services the needs of tens of thousands of end users from small firms to publicly traded companies. For more information, please visit MyCloudstar.com.
