Posts Tagged ‘public relations’

Relations key to getting your business’s story published

Building solid relationships with the press is the golden ticket to getting that story published. Here are few tips to help you become a trusted member of the media:

Be Mindful of Language Blunders

Spelling counts, as does grammar and professionalism. You’re not sending a text to your best friend, your kid or your mom. One of the biggest pet peeves of journalists is misspellings, text abbreviations (“LMK” in lieu of “Let me know,” for example) and incorrect grammar.

These blunders spell laziness in the mind of a journalist. Take the time to run a spell check; use Grammarly, on online tool that essentially proofreads your copy and alerts you to errors; and read your e-mail, press release or document out loud to ensure that it’s properly structured and flows with ease.

Don’t Pitch the Wrong journalist

You’ve crafted a thoughtfully researched, compelling, error-free pitch and you’re anxious to see the fruits of your labor in print or on a website or blog with a robust, high-traffic readership.

And then you send it off to a journalist who doesn’t write—and will never write—about the topic at hand. It’s imperative to do your research, and that means reading a journalist’s work before you press the “send” button or pick up the phone.

There’s nothing that journalists hate more than receiving useless information. If you’re going to pitch a writer, make sure it’s someone who covers the relevant subject matter.

More important: Make sure your pitch is newsworthy. Another tip: read mastheads of magazines, newspapers and digital sites to determine the beat of their writers. 

Avoid Pitching Stories on Weekends

Unless you know for a fact that the reporter is a weekend writer or editor, avoid sending communication on Saturday and Sunday.

Journalists, like the rest of us, have lives, and it’s important to respect their time off the clock. Weekend pitching has other pitfalls: If you send an-mail on a Saturday, and it’s read, the journalist may well have forgotten it by Monday morning. By then, it’s often buried beneath a deluge of other pitches. Every reporter and publication has different deadlines, but according to a Business Wire Media Blueprint survey of more than 600 members of the media, Tuesday morning is typically the best time to pitch a story.

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3 costly PR pitching mistakes & how to avoid them

Successful public relations is all about relationships.

While securing a story in a prime publication is terrific, building solid relationships with the press is the golden ticket to getting that story published.

Think about it: Journalists receive dozens, if not hundreds, of story pitches every day, most of them mass-produced pitches that end up in a laptop’s trash bin, often unread.

To set yourself apart from every Mary, Marty and Michael that pitches a story, you’ve got to earn and cultivate a trusting relationship with the journalists that cover your beat and your business. To achieve that goal, you’ve got to do your research and ensure that you aren’t making mistakes along the way. Suffice it to say that every detail matters. Here are some ideas to consider as you aim to become a trusted member of the media

7 ways to build better relationships with journalists

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Major news outlets generally get three times the average amount of email in pitches alone. There is a lot of noise, and most of it is irrelevant to the topics that each journalist covers.

7 steps to DIY PR

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Put yourself in the shoes of any busy journalist who gets over a hundred emails a day asking for their time and attention.


Real Estate Corner
While home prices are rising, buyers aren’t biting

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While home prices are rising, buyers are baulking at the price tags and submitting fewer offers because they’re being priced out of the market.

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What’s the best technique for breezing through a media interview? Bridging!

You’ve prepared and done your homework. You’re a natural in front of the camera and a designated spokesperson, and you know your subject inside and out.

All of which begs the question: Why should you worry and sweat when a member of the media shoves a microphone under your chin and starts pelting you with questions?

The interview is moving along smoothly. You’re feeling confident and you’re articulate. You’re using all of the right buzzwords and your colleagues are watching your interview on TV and congratulating your shining moment from afar.

Then wham-bam-boom. The interviewer suddenly poses a question that you want to really, really want to avoid answering. Anything but that question, your brain mutters.

In reality, this scenario happens quite a bit, and it’s all too easy to falter when an interviewer lobs a question your way that you want to evade. What to do?

It’s called bridging—and it works. 

Rather than answering the question that you’re desperate to avoid, you strategically pivot the interview to drive home your message.

In essence, you need a “bridge” to pull the conversation back to the main points that you want to convey. It’s imperative that you stay on track, remain poised and continue to deliver your key points to your captive audience—despite the question.

By staying on topic, it allows you to control the conversation and stick to your agenda.

The key to bridging successfully is always having a pipeline of phrases and words stored away in your head that ensures that you can pivot away from the ick-question and steer the interview back to the points that you want to amplify.

If you need time to think, give yourself a few seconds by initially responding with “That’s a great question—one that I think about often,” and then provide a “bridge” statement that can start with “What’s important to remember…” or “Let’s not forget…” both of which are transitions that allow you to tailor your answer with compelling information that effectively articulates your main points and speaks to your audience. Just remember that everything is on the record and it’s crucial to tell the truth.

How bridging puts your media interview back on track

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A media interview is an important opportunity to speak directly to your audience, but don’t let the interviewer drive the conversation.

The bridging technique – how to get over that bridge

Put simply, the bridging technique allows the interviewee to move the conversation on from a negative or unhelpful question posed by the interviewer.


Real Estate Corner
Make a profit on your flipped house by avoiding costly pitfalls

Flipping houses is a huge trend in the housing arena. But how do you make sure that that your flip isn’t a flop?

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What is earned media management?

And why’s it important to the success of your business?

There’s a better way to boost brand awareness that doesn’t involve paid marketing, namely advancing your public relations efforts using earned media management as part of your key messaging and storytelling strategies.

Earned media management is focusing on journalists, influencers and consumers to promote your brand through word-of-mouth, news coverage, shares on Facebook, retweets on Twitter, and website comments and feedback. It’s publicity that’s created by a third party – and it’s free.

And while it’s not rocket science, engagement is key, as is creating compelling, relevant and informative content for your brand – stories, posts and tweets that are share-worthy.

And building online relationships with your core audience is vital, as those are the people who will help you expand your reach. 

Between 25 and 40 percent of website traffic and lead generation results from earned media, and consumers, journalists and influencers who share messaging on social networks can potentially reach thousands – even millions – of people.

Earned media strategies

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If you are just hoping that people will publish or share your great content, well, that’s like stepping up to the plate without a bat.

Advance your communications efforts with earned media management

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The need for change is driven by the fact that brands need to diversify their media mix to include more earned media.


Real Estate Corner:
The rising popularity of moving to secondary cities

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Second-tier cities and their suburbs are making inroads in the real estate market. Millennials, Gen Xers and baby boomers are all shifting their buying habits to include secondary cities.

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Writing tips for inspiration

Do you consider yourself a good writer?

Do your coworkers frequently need to help you with polishing emails, letters and other critical business communications? Do you cringe when you think about writing any business communications pieces?

Writing is a crucial communications skill and so important to any businessperson. Here we offer three articles with tips for writing inspiration. Ready, set, write!

Real Estate Corner:

Increasing the supply of housing stock is the key to making housing affordable to a larger population of homebuyers, according to the lenders who responded to Fannie Mae’s Mortgage Lender Sentiment Survey for the fourth quarter of 2018.

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