Do you consider yourself a good writer?
Do your coworkers frequently need to help you with polishing emails, letters and other critical business communications? Do you cringe when you think about writing any business communications pieces?
Writing is a crucial communications skill and so important to any businessperson. Here we offer three articles with tips for writing inspiration. Ready, set, write!
Real Estate Corner:
Increasing the supply of housing stock is the key to making housing affordable to a larger population of homebuyers, according to the lenders who responded to Fannie Mae’s Mortgage Lender Sentiment Survey for the fourth quarter of 2018.
To say we live in a “communication environment” is an understatement!
We have so many communications options that it’s often challenging for businesses to know the most effective and efficient tools to use to reach their target audiences.
Investing in public relations and content marketing is an essential aspect of brand success. Here we offer three articles to get you thinking about ways to energize PR for your business.
Real Estate Corner:
Less than half of homebuyers and sellers between the ages of 35 and 44 believe real estate is a better long-term investment than the stock market, according to a survey from Redfin and detailed in the article from The Title Report:
PR fiascos can decimate a brand and/or business.
Business leaders, and anyone representing the face of that business, must be aware of how their words and actions can impact that business.
The bottom line is: don’t be stupid. While it seems trite, those three words really get to the crux of avoiding PR nightmares.
- When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers. Read More
- An emerging trend has entered the ecommerce marketing arena since such social media channels as Instagram, Facebook, Twitter and YouTube became increasingly popular. Micro-influencers, have successfully settled in the world traditionally ruled by the Kardashians and eventually gained more value for marketers. Read More
This is Part II on how you can get local media attention for the things you likely already do on a daily basis for your business. Getting positive media attention is easier than you may think.
By understanding the basics of creating a press release, knowing your local reporters and being aware of all activities taking place at your agency, you can create positive media attention for your business.
How many sports teams has your agency sponsored in the past year? Have you conducted any pancake breakfasts to support a community cause? Did you make any charitable donations? Did your employees take paid time off of work to volunteer in the community? Did any employees run a marathon or celebrate milestone anniversaries? Did any employees retire? Did you hire anyone?
Here’s how to turn these everyday occurrences into news that your community reporters will want to know and report.
And, positive media attention leads to increased awareness of your business. And that leads to more business opportunities. And those lead to business growth and increased sales. And, who wouldn’t want that?
If you are like most community businesses, you likely hire and promote people, sponsor a local school’s sports team, donate to community charities (food banks, disaster relief, cancer support groups, etc.), celebrate business and employee milestone anniversaries and have employees who have exciting extracurricular activities (marathon running, world travel, tiger-taming, etc.).
Here are four tips for turning these everyday occurrences into positive, and lucrative, media attention for your business.
Create a template for press releases. Create a general press release template, to make it efficient and easy for crafting an announcement about your company. You may want multiple templates, such as a “new hire” announcement, a “charity support” announcement, etc.
Press releases have general guidelines you should follow. Creating a template assures you’re following those guidelines without re-creating the wheel each time you make an announcement.
And, bonus! Your team at Alliant National can guide you in creating templates.
Know your local reporters and build relationships with them. Make it a point to know the editors and reporters of your local news media team.
Depending on the size of your community, this team may include a news or radio station, small community/neighborhood paper, or your area’s main publication. Get to know this team, send all press releases to them and invite them to cover your company’s special events, such as celebrations and charity fundraisers.
Send them pictures, too. Reporters love pictures.
Be mindful of opportunities. Be mindful in your daily activities by always thinking, “Is this something of interest in my community that the media would cover, and would it help portray my business in a good light, potentially creating more opportunities for my company?”
Make these practices a habit. Don’t be a “one and done” press release company. Designate a responsible and detail-oriented person on your team to manage press releases/media relations (it’s not as complicated as it sounds) for your business.
You should be sending press releases for newly-hired employees, milestone events, charitable endeavors and other newsworthy events.
One additional note: Keep in mind Alliant National can be a tremendous resource to you in getting started and staying active with your local media relations.
We’re here to help our agents grow. To schedule a digital marketing consultation, please email us