Posts Tagged ‘social media’

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3 social media strategies to increase leads, likes and longevity

Remember the days prior to social media? Nor do we. Just about every business – big and small – has a designated social media manager or consultant that’s responsible for tweets, content posts, audience engagement, follows, shares, comments, insight and data reports and messaging.

It’s a big job that goes far beyond those “likes” and shares. To be a social media pro, you’ve got to master some skills.

Be creative: To stand out among your competitors, you need to create a dynamic and persuasive visual content across all your social media platforms.

Images, polls, invitations, posters, graphs, videos and illustrations don’t have to be in every post, but the eye loves visuals, and the more visuals you incorporate into your posts, the better chance you have of being noticed in what’s becoming an increasingly crowded field.

Canva, a user-friendly design tool, is terrific for creating Facebook photos and ads.

Inspire conversation: Interacting and engaging with your audience (think potential clients) is crucial to social media success – and that includes responding to comments in a timely manner.

Whether it’s a simple acknowledgement of thanks to someone who has responded positively to a post, a call to action for someone posing a question or a conversation starter that opens dialogue, you need to know how to foster communication.

That, in turn, encourages your audience to share your content, which increases your post’s longevity. And sharing content grows you audience and results in leads and “likes.”

To post engaging ads, take advantage of Facebook’s Ads Manager, a powerful tool that enables businesses to launch campaigns that reach a large audience.

Post real-time videos: Ask just about any social media pro to name the most influential social media trend of 2019, and the likely answer is live video.

Live video has the kind of human touch that doesn’t exist in text, and social media audiences can’t get enough of them.

Shooting spontaneous short videos on your smartphone and streaming them live on your social media platforms has become easier than ever with recent technological advances, and the content can range from entertaining to informative (or both). Live streams tend to be more personable and authentic than text posts, and studies have shown that social media audiences overwhelmingly prefer live video.


Real Estate Corner:
Homeowners Continue to See Housing as a Good Investment

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65% of
homeowners…

Sixty-five percent of homeowners nationwide view buying a house in their zip code as a “somewhat good” or “very good” financial investment, according to the Federal Reserve Bank of New York’s 2019 Survey of Consumer Housing Expectations.

As well, existing homeowners are eager to invest more in their homes, says the report, noting that the percentage of homeowners expecting to invest at least $5,000 in their homes over the next one to three years continues to increase.

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3 online tools to enhance and streamline your social marketing campaigns

We’ve found three tools that make it easier to manage your social media platforms.

A strong social media presence is one way to increase the visibility of your business, expand your reach and generate new leads:

Buffer: Buffer is a relatively simple web application that allows users to schedule social media posts across a variety of social network platforms. Dually mobile and desktop friendly, the app optimizes posts for peak engagement times (it also allows for customization) and best of all, its users receive salient feedback, via analytics, to view social media post performance, improve results and create data-driven reports for clients and managers.

Canva: That old cliché that a picture is worth a thousand words rings true with Canva, an intuitive, easy-to-master graphic-design creator that businesses can use to increase website traffic and social media engagement. It uses a drag-and-drop format and provides access to over a million photographs, graphics and fonts. You don’t need a background in design to use the tool, and with more than 50,000 templates to choose from, it’s easy to design just about anything,including those all-important info graphics.

Woobox: Engagement and buzz are key when it comes to social media, and with Woobox, an increasingly popular marketing platform, businesses can create contests, giveaways, polls, quizzes, brackets, photo contests and more, all of which encourage your audience to engage. Bonus: It allows businesses to seamlessly integrate several social media platforms while running campaigns, plus it collects and exports useful data that stems from those campaigns, an advantageous perk that all but guarantees robust leads.


Real Estate Corner
Millennials are flocking to smaller cities to buy homes

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According to a recent study published by the National Association of Realtors (NAR), expensive home prices, coupled with high demand, are driving today’s youngest homebuyers to smaller cities.

“As long as supply keeps up to meet demand, and prevents costs from rising too high and too rapidly, these identified metro areas are likely to see an uptick in purchases from millennial homebuyers,” says Lawrence Yun, chief economist of the NAR. A robust job market and affordability are two of the main factors that impact home-buying decisions by millennials, notes the report.

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Don’t Get Shut Down Due to “Spam”

Don’t think you can download or even ask for someone else’s email address list unless you know for certain those recipients – each and every one of them – has opted into receive your content.

We’ve previously offered our thoughts on the importance of a well-built email list of customers.

While some consider email “old-school” in the face of loads of social media platforms and texting, beautifully built content contained on your website, email still connects you to your audience in ways social media platforms might not.

You need email addresses. You need new email addresses. You need an email distribution list that is constantly growing and evolving.

Why?

Because engaging your clients and colleagues in a narrative about your business, while also providing useful information, is powerful in establishing you as an industry leader and establishing your brand.

But don’t think you can download or even ask for someone else’s email address list unless you know for certain those recipients – each and every one of them – has opted into receive your content.

To do otherwise, to poach or duplicate or take anyone else’s email address list without first getting a recipient’s okay to receive – or better, without getting the recipient’s email address directly from them – is “spamming,” and the implications are not pretty.

Spamming your audience could result in getting permanently banned from your recipient’s inbox such as if she hits the “do not contact” button or flags you as spam on her email client. Spamming your audience can even result in getting yourself permanently banned from your email management service.

When you think about it, sending unsolicited emails is not even helpful toward getting your message to the masses because these recipients have expressed zero interest in your offer – they may not even know who you are.

You’re better off taking the slow and steady approach to building your email database. Here are just a few ideas for building your email database:

  1. Create an email subscription form for your blog
  2. Promote contests that require an email address for entry
  3. Offer downloads that are accessible only by volunteering an email address
  4. Share a subscribe link to your social media pages

Always tell your would-be subscribers what they should expect. Do you email once per month or once a week? What type of information is included in your distributions?

By building your email list the right way, you’ll ensure you have quality contacts who are more likely to engage with your message.

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What is earned media management?

And why’s it important to the success of your business?

There’s a better way to boost brand awareness that doesn’t involve paid marketing, namely advancing your public relations efforts using earned media management as part of your key messaging and storytelling strategies.

Earned media management is focusing on journalists, influencers and consumers to promote your brand through word-of-mouth, news coverage, shares on Facebook, retweets on Twitter, and website comments and feedback. It’s publicity that’s created by a third party – and it’s free.

And while it’s not rocket science, engagement is key, as is creating compelling, relevant and informative content for your brand – stories, posts and tweets that are share-worthy.

And building online relationships with your core audience is vital, as those are the people who will help you expand your reach. 

Between 25 and 40 percent of website traffic and lead generation results from earned media, and consumers, journalists and influencers who share messaging on social networks can potentially reach thousands – even millions – of people.

Earned media strategies

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If you are just hoping that people will publish or share your great content, well, that’s like stepping up to the plate without a bat.

Advance your communications efforts with earned media management

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The need for change is driven by the fact that brands need to diversify their media mix to include more earned media.


Real Estate Corner:
The rising popularity of moving to secondary cities

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Second-tier cities and their suburbs are making inroads in the real estate market. Millennials, Gen Xers and baby boomers are all shifting their buying habits to include secondary cities.

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What is “Branding” & Why’s It Important?

None of the rules are anchored in stone

Think of a product or products that you gravitate toward. Maybe you like Nikes better than New Balance. Maybe a Dodge product means superior quality in automotive craftsmanship.

Think of a product or products that you gravitate toward. Maybe you like Nikes better than New Balance. Maybe a Dodge product means superior quality in automotive craftsmanship.

Do you know why (and how) you draw the conclusions you do? Do you understand what made you choose your last purchase over competitors’

Branding helped you choose. Branding is why “Band-Aid” brand is so recognizable (though there are plenty of other adhesive bandages to choose from). There are too many soda options to list here, but pretty much everyone on the planet knows what Coca Cola is, and their sales continue to stay strong.

Branding your agency is critical. It does not have to cost a lot of time or money, but it does require some thought and intention. Here’s a bit on branding in 2019. No one writes the rules and none of the rules are anchored in stone. But being mindful of what to consider when branding your agency – which is the public’s perception of you – helps you hit the branding bullseye.

6 brand strategies for small businesses

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The key steps involved in brand building are to make your brand memorable and to maintain consistency.

5 start-up branding trends to watch for

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Brands are putting effort into connecting with audiences in a meaningful way. Each of these five trends is all about appealing to your target audience as a way to find success.


Real Estate Corner:
Revisiting the real estate outlook

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Millennials and the “affordable Southeast” are driving forces in the 2019 real estate market, says the Wharton Business School at the University of Pennsylvania.

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