Refresh your social media strategy with these 14 ideas
Not everyone is comfortable building a social media strategy
or social media platforms to promote their agency. Many businesses don’t know
where to start; other businesses get it started, but can’t seem to find the wherewithal
Still others feel like they have “their arms wrapped
around it” – and do it well enough – only to learn that their strategy and
content is dated.
Social media is a living (almost breathing) organism. It’s
something that needs tending to, needs to be revisited and, at least once a
year (preferably more often) completely revisited.
The good news is that you don’t need to reinvent the wheel. A solid social media campaign can be refreshed with a few new thoughts.
14 things to try on social media this year
If you try new things on social this year that other brands aren’t doing, you have a better chance of surprising your audience and engaging them.
What’s the deal with land surveys?
surveys are a valuable tool that help real estate deals close with
confidence – for all parties. The National Society of Professional
Surveys notes the value of proper land surveying.
There is nothing like a solid, well-built email list – one that actually has people and businesses you want to reach.
Though some consider email “old-school” in the face of social media and text messaging, beautifully built content within your enewsletters and even within simple emails, can reach your audiences in ways social media platforms might not.
To that end, you need email addresses. You also need to not engage in spam (using email addresses you’re not entitled to). Here’s a great bit on how businesses can legitimately and effectively gain new email addresses, thereby continually growing their audience reach.
15 Proven Ways to Grow Your Email List
Real Estate Corner:
As technology continues to affect nearly every corner of our lives, real estate transactions are getting done with more technological influence than ever:
How Technology Is Changing The Real Estate Market.
Do you consider yourself a good writer?
Do your coworkers frequently need to help you with polishing emails, letters and other critical business communications? Do you cringe when you think about writing any business communications pieces?
Writing is a crucial communications skill and so important to any businessperson. Here we offer three articles with tips for writing inspiration. Ready, set, write!
Real Estate Corner:
Increasing the supply of housing stock is the key to making housing affordable to a larger population of homebuyers, according to the lenders who responded to Fannie Mae’s Mortgage Lender Sentiment Survey for the fourth quarter of 2018.
To say we live in a “communication environment” is an understatement!
We have so many communications options that it’s often challenging for businesses to know the most effective and efficient tools to use to reach their target audiences.
Investing in public relations and content marketing is an essential aspect of brand success. Here we offer three articles to get you thinking about ways to energize PR for your business.
Real Estate Corner:
Less than half of homebuyers and sellers between the ages of 35 and 44 believe real estate is a better long-term investment than the stock market, according to a survey from Redfin and detailed in the article from The Title Report:
Content is king!
Savvy business owners know they must continue to engage, inform and entertain customers, prospects and influencers with relevant and current content.
Here are three articles to explain the basics of content, dive into the relevance of it and offer tips to make content more effective.
- One thing’s for sure: content marketing is not going anywhere. Moreover, estimates show that by 2021, the industry will be worth more than $400 billion. Here are some of the most important content marketing trends that you must be aware of in 2019. Read More
- Creative and strategic content writing is a way to build your brand and grow your business. Here are top trends. Read More
- More than half (53 percent) of businesses invest time and money in content marketing, and continued growth in this category is expected, industry experts say. Here are tips on cultivating excellent content. Read More