social media orange

3 social media strategies to increase leads, likes and longevity

Remember the days prior to social media? Nor do we. Just about every business – big and small – has a designated social media manager or consultant that’s responsible for tweets, content posts, audience engagement, follows, shares, comments, insight and data reports and messaging.

It’s a big job that goes far beyond those “likes” and shares. To be a social media pro, you’ve got to master some skills.

Be creative: To stand out among your competitors, you need to create a dynamic and persuasive visual content across all your social media platforms.

Images, polls, invitations, posters, graphs, videos and illustrations don’t have to be in every post, but the eye loves visuals, and the more visuals you incorporate into your posts, the better chance you have of being noticed in what’s becoming an increasingly crowded field.

Canva, a user-friendly design tool, is terrific for creating Facebook photos and ads.

Inspire conversation: Interacting and engaging with your audience (think potential clients) is crucial to social media success – and that includes responding to comments in a timely manner.

Whether it’s a simple acknowledgement of thanks to someone who has responded positively to a post, a call to action for someone posing a question or a conversation starter that opens dialogue, you need to know how to foster communication.

That, in turn, encourages your audience to share your content, which increases your post’s longevity. And sharing content grows you audience and results in leads and “likes.”

To post engaging ads, take advantage of Facebook’s Ads Manager, a powerful tool that enables businesses to launch campaigns that reach a large audience.

Post real-time videos: Ask just about any social media pro to name the most influential social media trend of 2019, and the likely answer is live video.

Live video has the kind of human touch that doesn’t exist in text, and social media audiences can’t get enough of them.

Shooting spontaneous short videos on your smartphone and streaming them live on your social media platforms has become easier than ever with recent technological advances, and the content can range from entertaining to informative (or both). Live streams tend to be more personable and authentic than text posts, and studies have shown that social media audiences overwhelmingly prefer live video.


Real Estate Corner:
Homeowners Continue to See Housing as a Good Investment

graphic - real estate, gray

65% of
homeowners…

Sixty-five percent of homeowners nationwide view buying a house in their zip code as a “somewhat good” or “very good” financial investment, according to the Federal Reserve Bank of New York’s 2019 Survey of Consumer Housing Expectations.

As well, existing homeowners are eager to invest more in their homes, says the report, noting that the percentage of homeowners expecting to invest at least $5,000 in their homes over the next one to three years continues to increase.

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