While some consider email “old-school” in the face
of loads of social media platforms and texting, beautifully built content
contained on your website, email still connects you to your audience in ways
social media platforms might not.
You need email addresses. You need new email addresses. You
need an email distribution list that is constantly growing and evolving.
Because engaging your clients and colleagues in a narrative
about your business, while also providing useful information, is powerful in
establishing you as an industry leader and establishing your brand.
But don’t think you can download or even ask for someone
else’s email address list unless you know for certain those recipients – each
and every one of them – has opted into receive your content.
To do otherwise, to poach or duplicate or take anyone else’s
email address list without first getting a recipient’s okay to receive – or
better, without getting the recipient’s email address directly from them – is
and the implications are not pretty.
Spamming your audience could result
in getting permanently banned from your recipient’s inbox such as if she hits
the “do not contact” button or flags you as spam on her email client. Spamming
your audience can even result in getting yourself permanently banned from your
email management service.
When you think about it, sending
unsolicited emails is not even helpful toward getting your message to the
masses because these recipients have expressed zero interest in your offer –
they may not even know who you are.
You’re better off taking the slow and
steady approach to building your email database. Here are just a few ideas for building
your email database:
email subscription form for your blog
contests that require an email address for entry
downloads that are accessible only by volunteering an email address
subscribe link to your social media pages
Always tell your would-be subscribers
what they should expect. Do you email once per month or once a week? What type
of information is included in your distributions?
By building your email list the right
way, you’ll ensure you have quality contacts who are more likely to engage with
Successful public relations is all about relationships.
While securing a story in a prime publication is terrific, building solid relationships with the press is the golden ticket to getting that story published.
Think about it: Journalists receive dozens, if not hundreds,
of story pitches every day, most of them mass-produced pitches that end up in a
laptop’s trash bin, often unread.
To set yourself apart from every Mary, Marty and Michael
that pitches a story, you’ve got to earn and cultivate a trusting relationship
with the journalists that cover your beat and your business. To achieve that
goal, you’ve got to do your research and ensure that you aren’t making mistakes
along the way.
Suffice it to say that every detail matters. Here
are some ideas to consider as you aim to become a trusted member of the media
Jean E. Bailey, Esq. is a state-wide, industry recognized speaker and instructor.
LONGMONT, Colo. –
Alliant National Title Insurance Company, a unique title insurance underwriter
that partners with independent agents to improve their competitive position in
the marketplace, announces the hiring of Jean E. Bailey, Esq. as Vice
President, Southwest Underwriting Counsel.
Bailey is a published co-author whose works include Another
Dead Seller? How to Keep Your Deal Alive, presented at The 21st Annual Robert
C. Sneed Texas Land Title Institute in 2011 and Closing LLCs: Tips and Traps
for the Unwary, presented at The 28th Annual Robert C. Sneed Texas Land Title
Institute in 2018.
“Working with Alliant National is an exciting adventure in
that the company culture of helping others allows me to bring all facets of my
expertise to a growing company,” Bailey says. “I chose Alliant
National because it is fully committed to agents and their agents’ success.”
A Texas resident since 1970, Bailey lived in Parker County
for over 25 years, and recently moved to the Austin area.
She served for over 24 years in a variety of capacities for
Rattikin Title Company out of Fort Worth, Texas, and she is a state-wide and
industry recognized speaker and instructor to title and real estate
professionals on various real estate and legal issues.
“Jean brings an ideal combination of success, seasoned
expertise and commitment to the industry, one that pairs perfectly with Alliant
National’s culture and mission,” says Phyllis J. Mulder, Alliant National
Chief Legal Officer and Executive Vice President. “We know we are lucky to
have her and look forward to our work together.”
Bailey took her B.A. from the University of Texas at
Arlington and her J.D. from Baylor University School of Law. She has sat on
various community boards, serving in a variety of capacities as a civic leader,
including City of Aledo, Texas City Council and City of Aledo, Texas Planning
and Zoning Commission.
“Alliant National is very much a forward-thinking company
and I’m thrilled to help enrich their continued growth and success,”
National Title Insurance Company
The Independent Underwriter for The Independent Agent®
Alliant National believes in putting other people first. The company protects
the dreams of property owners with secure title insurance and partners with
500+ trusted independent title agents as a licensed underwriter in 24 states
and the District of Columbia.
Alliant National is the largest title insurance underwriter
in the country with no direct operations to compete against its agents and puts
the interests of its agents first. Bolstered by financial stability, strong
underwriting capability and independent agents’ in-depth knowledge of local
markets, the company has established a nationwide network with deep roots in
local communities and a wealth of expertise that is flexible, nuanced and
Congratulations again to
Freedom Title in Villages, FL – a Top 10 Alliant National agent in Florida. We
honored their amazing team during an awards presentation at a celebratory
Lisa Yates, Annie Hampton,
Dea Hubner, Chris Pedersen, Debra Coffie, Brenda Cannon and Lindsay Harrison
were there representing Alliant National, with Tiffany Henderson and her staff
at Freedom Title. We had a great time!
You’ve prepared and done your homework. You’re a natural in
front of the camera and a designated spokesperson, and you know your subject
inside and out.
All of which begs the question: Why should you worry and
sweat when a member of the media shoves a microphone under your chin and starts
pelting you with questions?
The interview is moving along smoothly. You’re feeling
confident and you’re articulate. You’re using all of the right buzzwords and
your colleagues are watching your interview on TV and congratulating your
shining moment from afar.
Then wham-bam-boom. The interviewer suddenly poses a
question that you want to really, really want to avoid answering. Anything but that question, your brain mutters.
In reality, this scenario happens quite a bit, and it’s all
too easy to falter when an interviewer lobs a question your way that you want
to evade. What to do?
It’s called bridging—and it works.
Rather than answering the question that you’re desperate to
avoid, you strategically pivot the interview to drive home your message.
In essence, you need a “bridge” to pull the conversation
back to the main points that you want to convey. It’s imperative that you stay
on track, remain poised and continue to deliver your key points to your captive
audience—despite the question.
By staying on topic, it allows you to control the
conversation and stick to your agenda.
The key to bridging successfully is always having a pipeline
of phrases and words stored away in your head that ensures that you can pivot
away from the ick-question and steer the interview back to the points that you
want to amplify.
If you need time to
think, give yourself a few seconds by initially responding with “That’s a great
question—one that I think about often,” and then provide a “bridge” statement
that can start with “What’s important to remember…” or “Let’s not forget…”
both of which are transitions that allow you to tailor your answer with
compelling information that effectively articulates your main points and speaks
to your audience. Just remember that everything is on the record and it’s crucial
to tell the truth.
This blog contains general information only, not intended to be relied upon as, nor a substitute for, specific professional advice. We accept no responsibility for loss occasioned to any purpose acting on or refraining from action as a result of any material on this blog.
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The Independent Underwriter for the Independent Agent®