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How to harness the power of your email database

Pretty much everybody communicates via email these days. Chances are your business has built up quite a repository of contacts over the years. But now that you’ve amassed a database of contacts, what do you plan to do with them?

If you’re not keeping in regular touch with past business contacts, you’re not taking advantage of a great digital marketing opportunity. Because despite all the advances in digital communication, email remains one best ways to communicate with today’s distracted consumer.

It makes sense when you think about it. We typically only let brands and individuals we know into our inbox, and we very quickly unsubscribe from content that doesn’t keep our interest.

The first step to harnessing the power of your email database is to make sure your database is organized. Are you contacts still accurate? Are your entries complete?

At minimum, you’d like to have a complete name to go along with each email address. Add an identifier such as zip codes to your database and produce campaigns that target specific cities or regions.

A platform such as MailChimp or iContact will help you sort contact database into marketing lists. They can help you add a customized greeting to each email you send, too, such as including the recipient’s first name. An email marketing platform can also help you track the behaviors of your recipients, such as how many people opened your message or how many clicked on a particular link.

Now that you have your organized database, you can prepare to send them your first email. Ideally, each email you send should offer added value to the recipient in some way. Otherwise, your content will quickly be deemed spam and you’ll be shut out of the inbox, possibly forever.

What are some ways to add value to your recipient’s inbox? Whether your audience is a consumer or another business, will determine the best approach. Ideas to consider:

  • Education
  • Important announcements
  • Networking opportunities
  • Special promotional offers

As you’re developing your email content, it’s also good to consider how you will measure the success of your email campaign. Are you trying to drive your recipient to take a specific action such as downloading a new white paper or registering for your upcoming event? Do you simply want to keep in touch and stay top of mind with your contact?

By knowing the answers to these questions ahead of time, you’ll be able to identify some key performance metrics to determine your success and tailor an email marketing campaign that resonates with your audience. The more emails you send, the more data points you’ll acquire, allowing you to fine tune your strategy over time.

Now that you’ve got your list of contacts, a draft of your first message and a couple metrics in mind that will help you measure your success, you’re ready to take your email marketing to the next level.

We’re here to help our agents grow. To schedule a digital marketing consultation, please email us.

Florida Association Foreclosure, Part 2: The anatomy of a foreclosure by a homeowners or condominium association

In many respects an association foreclosure mirrors a bank foreclosure, with some minor differences.

Once an account is delinquent, the association is permitted under Florida Statutes to place a lien on the subject property for nonpayment of assessments.

Prior to recording this lien, the association is required to send the offending homeowner a Notice of Intent to Lien and to provide a period of time with which to bring the account current (30 days for a condominium association, 45 days for a homeowners’ association).

If the account is not brought current during this time period, the association is permitted to record its lien and institute a foreclosure action in the subject property and against the offending homeowner.

Prior to filing the lawsuit, however, the association is required to offer the offending homeowner one last chance to bring the account current.

Florida Association Foreclosure, Part 1: Understanding the terms of your purchase into a homeowners or condominium association

Because of Florida’s boom in development during the 1990s and early 2000s, many properties are included in planned unit developments, more commonly known as homeowners’ and condominium associations.

If a property is located within one of these developments, activities conducted on and uses of the particular property are governed by the association charged with overseeing the day-to-day operations of the development.

Although we tend only to notice the activities of the association as they relate to aesthetic matters (landscaping, trash disposal, pool maintenance, etc.), much of the association’s duties relate to community finances and enforcement of the association’s governing documents.

While the legal principles involving associations is vast, this blog will focus on one small aspect of the association puzzle: association foreclosures for nonpayment of assessments.

Claims Stories: A Naked Release Should Trigger a Red Flag

In our continued effort to keep our agents and escrow officers apprised of trends in the Title industry, our claims counsels and administrators have provided the following claim summaries. It is our goal to share these stories and help you avoid similar scenarios in the future. In this article, we will focus on Naked Releases.

A naked release is a release of a lien or mortgage that is not done in connection with a sale or refinance transaction. These releases are a red flag and merit further investigation. Naked releases often involve forgery which are expensive to resolve and cause significant losses.

Here’s how it played out:

Third party independently validates our rigorous standards, processes with SSAE 18 Certification

Alliant National’s Agent Verification Process Achieves SSAE 18 Certification

Fourth consecutive year of compliance certification independently validates underwriter’s rigorous standards and procedures

LONGMONT, Colo. – The nation’s largest title insurance underwriter with no direct or affiliate operations today announced its successful completion of the Service Organization Control (SOC 1) Statements on Standards for Attestation Engagements 18 (SSAE 18) Type II examination. The certification, endorsed by the American Institute of Certified Public Accountants (AICPA), means Alliant National has maintained effective controls over its Agent Quality Management System.

The successful SSAE 18 Type II examination independently validates Alliant National’s rigorous standards and processes for approving, monitoring and reviewing its independent agents, which results in its agents being designated as Authorized Service Providers or Certified Service Providers of Alliant National.

“Alliant National was the first title insurance underwriter in the nation to obtain an SSAE18 Type II compliant status and is the only title insurance underwriter to achieve compliant status for four consecutive years,” said David Sinclair, Alliant National’s chief operating officer. “This certification provides unmatched independent assurance of our agent oversight systems to lenders and all stakeholders.”


Cathie Beck
Capital City Public Relations
e : cathie@capitalcitypr.com
p : 303-241-0805

Alliant National is an industry pioneer that distinguishes itself from competitors by putting the interests of agents first. Bolstered by financial stability, strong underwriting capability and independent agents’ in-depth knowledge of local markets, the company has established a nationwide network with deep roots in local communities and a wealth of expertise that is flexible, nuanced and continuously growing.

Alliant National is the largest title insurance underwriter in the country with no direct operations to compete against its agents, with agents holding more than 50 percent of ownership in the company. Alliant National’s CEO, Bob Grubb, can be reached at 303.682.9800 x300 or bgrubb@alliantnational.com.

About Alliant National

Alliant National is an industry pioneer that distinguishes itself from competitors by putting the interests of Independent Agents first. Bolstered by financial stability, strong underwriting capability and Independent Agents’ in-depth knowledge of local markets, the company has established a nationwide network with deep roots in local communities and a wealth of expertise that is flexible, nuanced and continuously growing.

Alliant National’s CEO, Bob Grubb, can be reached at 303.682.9800 x300 or bgrubb@alliantnational.com.

Visit joinalliantnational.com for additional information.

About Alliant National Title Insurance Company

The Independent Underwriter for The Independent Agent® Alliant National believes in putting other people first. The company partners with 400+ trusted independent title agents as a licensed underwriter in 22 states, with annual revenues exceeding $120 million, and protects the dreams of property owners with secure title insurance.

This blog contains general information only, not intended to be relied upon as, nor a substitute for, specific professional advice. We accept no responsibility for loss occasioned to any purpose acting on or refraining from action as a result of any material on this blog.

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