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Alliant National’s Michael Rubin, NTP accepted into Forbes Business Development Council

Criteria for acceptance include track record of successfully impacting business growth metrics, personal achievements

LONGMONT, Colo. – Michael Rubin, NTP, vice president of business development for Alliant National Title Insurance Company (Alliant National), was recently accepted into Forbes Business Development Council, an invitation-only community for senior-level sales and business development executives.

Rubin was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Michael Rubin into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Development Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Rubin will connect and collaborate with other respected local leaders in a private forum. He will also be invited to work with a professional editorial team to share his expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

“I’m extremely excited to be selected to the Forbes Business Development Council” said Rubin. “This is an outstanding opportunity to work with other business development and sales executives. I believe that my position on the Forbes Business Development Council will allow Alliant National to better serve our Independent Agent partners by providing new insights into our ever changing business landscape.”.

Visit alliantnational.com/newsroom for additional information.

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MEDIA INQUIRIES

Cathie Beck
Capital City Public Relations

e :

cathie@capitalcitypr.com

p :

303-241-0805


About Alliant National Title Insurance Company

The Independent Underwriter for The Independent Agent®, Alliant National believes in putting other people first. The company protects the dreams of property owners with secure title insurance and partners with 450+ trusted independent title agents as a licensed underwriter in 24 states and the District of Columbia, with annual revenues exceeding $120 million. Visit alliantnational.com/newsroom for additional information.

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Delivering Email Campaigns that Receive Attention…and Get Opened

You want to tell the world your story. Well, actually, you just want to tell that story to your clients, prospective clients and influencers.

You’ve created what you believe to be a well written email message that will inform, excite and motivate readers to do whatever you’ve requested in your message’s “call to action.”

You send the email and excitedly wait for responses. The responses don’t come. Instead, you learn that people are deleting your message without even opening it. What happened?

Here’s how to craft emails that get attention.

Create Good Email Subject Lines.

The subject line is how people decide if they’ll open your email or not. If your subject line doesn’t grab their attention quickly, they will delete the entire message without even reading it.

The subject line must be relevant to the message in the email. Otherwise, readers will flag your message as spam (and rightly so) and you’ll lose credibility with your audience. Here are some great tips on writing email subject lines.

Create Curiosity.

The subject line or the first line of the email should create curiosity to make readers want to read on for the details.

For example, if you’re writing about new title insurance guidelines that clients need to know about, try asking the question, “Why should you care about these new title insurance guidelines?”

Get creative and come up with relevant questions to generate interest.

Don’t Overload Their Inbox.

Be mindful of the number of messages you send to your contacts. If you’re sending a must-read, breaking-news email every day (or worse yet, multiple times a day), you lose credibility and people start deleting your emails without even opening them.

If you have a lot of information to share with your contacts, consider a weekly e-newsletter that’s well-organized for a quick-read by your audience.

Be sure to add teasers in the subject line that follow the tips referenced above.

Proofread.

Nothing loses credibility faster than a poorly edited message. Consider this article on embarrassing spelling and grammar mistakes in communications pieces.

Now, hopefully your email typos will not generate the publicity of these communications, but as a general rule, your goal is no typos.

If your message contains poor grammar, typos, mis-spellings, bad formatting and other mistakes, people will delete it and question your ability as a professional business leader. Proofread your messages!

One additional note: Remember Alliant National is a great resource to advise and educate independent agents on how to write emails that get attention.

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Alliant National Announces Strategic Partnership with Cloudstar

Partnership provides Alliant National independent title agents access to advanced, efficient cybersecurity technology solutions

LONGMONT, Colo. – Alliant National Title Insurance Company (Alliant National) and Cloudstar recently announced a strategic partnership that allows Alliant National’s independent title agents access to Cloudstar’s cybersecurity advanced technology platform. This platform also includes project management tools designed to increase productivity.

Cloudstar is a multi-national technology platform that provides secure infrastructure, cloud hosting, data center colocation, email encryption and managed information technology services and support to regulated industries in the United States, Canada and South America.

“In a cloud-first world, title agents need easier ways to work while still utilizing their existing settlement services software,” said Gregory McDonald, CEO of Cloudstar. “Cloudstar makes it easy to run existing software in the cloud while accessing it from anywhere. Together, the Alliant National and Cloudstar partnership will provide Alliant National’s independent agents with both the tools they need to be more productive and the cybersecurity products they need to increase security and help prevent wire fraud.”

“We are all very excited about this new partnership and we’re glad to provide this opportunity for our independent agents to work with Cloudstar,” said Mike Rubin, Alliant National’s vice president of business development. “Alliant National Title Insurance Company agents will benefit from this partnership by enjoying a dedicated Cloudstar account manager, access to new products and services before they are released to the public, as well as special offers and pricing incentives.”

Visit alliantnational.com/newsroom for additional information.

###


MEDIA INQUIRIES

Cathie Beck
Capital City Public Relations
e : cathie@capitalcitypr.com
p : 303-241-0805


About Alliant National Title Insurance Company

The Independent Underwriter for The Independent Agent®, Alliant National believes in putting other people first. The company protects the dreams of property owners with secure title insurance and partners with 400+ trusted independent title agents as a licensed underwriter in 22 states, with annual revenues exceeding $110 million. Visit joinalliantnational.com for additional information.

About Cloudstar

Cloudstar is a multi-national provider of virtual desktop hosting, hosted software and applications, custom tailored IT infrastructure design, email encryption, managed services, IT security, and consulting to regulated industries across the United States, Canada, and South America.

Cloudstar started in 2009 as Cloudstar Consulting Corporation and was created to meet the unique needs of the land title industry. As the company grew from a consulting and IT infrastructure design firm, Cloudstar Consulting Corporation re-branded as simply “Cloudstar”, a DBA of the newly formed holdings company, Keystone Management Group, LLC. In 2014, Cloudstar purchased a 50% interest in U.S. Telecommunications firm, Teletonix Communications in addition to adding Diologix, an electronic medical records encryption company and Notary Transfer to its portfolio of brands. As of 2017, Cloudstar has expanded to provide services to the entirety of the United States, Canada and Mexico with offices in three states and privately held infrastructure co-located at five U.S data centers.

Today, Cloudstar services the needs of tens of thousands of end users from small firms to publicly traded companies. For more information, please visit MyCloudstar.com.

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Killer Content for Your Business

Killer content? Well, not literally. But, your businesses’ marketing content needs to wow people and move them to action.

Marketing copy can make or break your business goals and leave a lasting impression—good or bad—with your customers, prospects and influencers. Here are tips on how to write killer content.

  • Having good content for your business is a critical component of modern-day success. In today’s digital and knowledge-driven world, ignoring the relevance of purposeful and engaging copy could spell stagnation—otherwise known as doom—for your business. Read More
  • Today, most businesses are aware that content marketing is an effective way to boost brand awareness and engage with potential customers. But just because they are aware doesn’t mean they know how to use content in order to successfully generate interest from consumers. Read More
  • How can you ensure success of your content marketing program, to ultimately achieve your business goals? Here are five best practices for creating great content that will move the needle. Read More
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Do You Want to Write a Winning Marketing Plan? Here are Some Tips

Guide your business toward meeting your objectives and goals.

You have a marketing plan, right? All businesses need to have a strategic, logical plan that includes action items and timelines.

The marketing plan will guide your business toward meeting your objectives and goals.

What’s that? You don’t have a working marketing plan? No worries. Read the tips below to create a winning marketing plan for your business.

  • A well-executed marketing plan is like a GPS. It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand. Read More
  • The marketing department can be referred to as one of the lifelines of any business. In this respect, spending your time, resources and efforts on your marketing plan and strategy is essential. There are various aspects of a marketing strategy that require focus and planning that collectively can ensure you are presenting your services to your target market in the best possible light. Read More
This blog contains general information only, not intended to be relied upon as, nor a substitute for, specific professional advice. We accept no responsibility for loss occasioned to any purpose acting on or refraining from action as a result of any material on this blog.

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