Top Marketing Tips and Trends for 2025
Here’s how you can take your marketing to the next level this year.
When you work in marketing for a while, you quickly realize that nothing stays the same for long. Back in the 1990s, for example, unsolicited bulk emails were the order of the day. Then in the 2000s, many businesses became notorious for keyword stuffing to juice their SEO stats. Each of these went out of style for various reasons, but mostly they boil down to changing technology, regulatory and customer factors. This underscores how important it is to keep your agency’s marketing practices aligned with the latest best practices. Let’s look at what that means for your agency in 2025.
I. Embrace AI-driven marketing
You’ve likely heard this, but artificial intelligence (AI) must be top of mind in this relatively new year. AI applications can significantly improve the way an organization does business, providing personalized and productive solutions across a company. Title agencies have a lot to gain by incorporating this technology into their marketing. Whether it be with AI-powered chatbots, analytics or content creation, there is no shortage of use cases. Collectively, this can lead to improved customer interactions, better business insights and more engaging marketing overall.
II. Emphasize authentic content
At the same time AI is upending how we do business, customers are increasingly drawn to companies that put good, old-fashioned human authenticity front and center. In practical terms, this means speaking openly about your company’s values and showing integrity by taking consistent action. The business rationale for this is obvious. If you aren’t seen as authentic on something as fundamental as your professed values, why would anyone believe in any products or services you’re selling?
III. Prioritize customer data
Closely connected to these points is the power of data. Even though AI is rapidly making content creation easier and cheaper than before, it won’t benefit your marketing efforts if it isn’t relevant to your audience. To put it another way, AI can’t learn about your customers and your business on its own. You must train it. Without addressing data infrastructure and making improvements, AI applications will lack the insights needed to succeed.
IV. Prioritize local SEO
As a title agency, chances are the majority of your business is highly localized or regionalized. That’s where a strong local SEO strategy comes into play. To begin appearing in more localized searches, optimize your Google Business profile by ensuring all data is accurate and up to date. Then, keep an eye on local reviews of your business. People often make purchasing decisions after visiting review aggregators like Yelp, so it’s important to monitor user reviews and respond appropriately. Finally, consider whether to optimize for voice search. Voice-enabled devices are now mainstream, making it critical not to overlook this channel.
V. And, of course, video
While not necessarily a new trend, video remains one of the most important marketing strategies today, and if you aren’t using it in your marketing, you may be missing a potential opportunity. Here are some ways to incorporate video into your marketing efforts.
- Educational content: Create educational videos that address common customer concerns. Explaining the title process, outlining closing procedures, or emphasizing the importance of title insurance are all potential topics on which to base a video.
- Client testimonials: While it’s usually best to prioritize educational content over promotional content, that doesn’t mean you can’t pitch your agency and its capabilities. One powerful approach is the client testimonial. People often want to hear from others about their experiences before doing business with a company. A polished client testimonial is a great way to bolster consumer trust that can lead to a deal.
- Behind-the-scenes content: Remember, people like to do business with people they like. Creating videos that go “behind-the-scenes” is a great way to humanize your brand and make potential clients more comfortable working with your agency. Video also pairs well with social media and can increase your impact on several of the top platforms.
Make 2025 your year of marketing success
2025 is here, and with it comes an opportunity for title insurance agencies to refine their marketing strategies and stand out. The marketing field is evolving quickly, and staying ahead means embracing innovation. By embracing AI, prioritizing authentic messaging, and utilizing tools like local SEO and video, you will be able to position your agency for success in the new year.
Tags: ai, marketing strategy, video marketing