Maximize face-to-face opportunities to build new partnerships and close more business. In a third season episode of the great mockumentary sitcom “The Office,” hapless middle manager Michael Scott rails against the ever-increasing encroachment of technology at Dunder Mifflin by exclaiming: “People will never be replaced by machines. In the end, life and business are about human connections. Computers are about …
Creating Effective Talking Points
Do you have your elevator pitch down? We live in a digital world, and it’s easy to rely heavily on digital marketing tools to raise your business’s profile. Yet, when we focus too heavily on digital solutions, we can sometimes forget that person-to-person interaction remains one of the most impactful ways to form new connections and gain business. Concise and …
Marketing your agency through event sponsorships
Giving back to your community not only feels good, but it can also pay dividends. Philanthropy and community giving have long been a part of business, harkening all the way back to the 19th century in some cases. Many businesses participate in programs like these simply because they are the right thing to do. But sponsoring a cause, or especially …
Marketing to Aspiring Millennial and Gen Z Homeowners
Younger generations are increasingly striving for homeownership. Here’s how you can reach them! Millennials and Gen Z are entering the housing market in greater numbers, and it’s a big opportunity for agents who know how to respond. Successfully courting these younger homebuyers starts by shifting your marketing mindset and adopting new tools and strategies in the process. Many millennials were …
AI Chat App Prompts to Transform Your Marketing Practices
The machines have risen; now let’s put them to work In November of 2022, the buzz surrounding ChatGPT and its potential to revolutionize the workforce made headlines. While the predictions of a complete transformation have yet to fully materialize, it’s clear that AI programs like ChatGPT, Microsoft Bing AI and Google Bard are here to stay. It’s easy to see …
Email Newsletter Best Practices
Develop more valuable connections to your prospects with a well-written and optimized newsletter. Are you looking to ramp up the marketing of your small agency? If so, consider making an email newsletter part of your toolkit. It may be tempting, especially these days, to think that email is no longer effective. Guess again. According to recent data, email marketing has …
Microblogging: What It Is And Why It Matters
Get the word out on your company by posting a steady stream of short-form content. One thing is for sure, businesses like yours will always need an effective way to get their messages out. One of the best ways to do so is through microblogging. Producing short, snappy updates on your company is a great way to build connections with …
Get a Jump on Your Strategic Marketing Plan
With 2023 right around the corner, it’s time to get your marketing ducks in a row The proverb, “Time waits for no one,” is highly applicable to the annual year-end sprint for businesses. Not only do companies need to close out the year on a high note, but they must also get a jump on next year’s strategic marketing plan. …
Are Your Leads Qualified?
Remember, not all leads are the same. Anyone who has ever dabbled in marketing knows how complicated it can get. From preparing campaigns to working on branding, sometimes it feels like you need a pair of extra arms to get everything done. Yet seen from another lens, marketing is also relatively simple, as these individual activities often revolve around a …
What Does the Future of Social Media Look Like?
Gather round the social media crystal ball and see what’s coming next. For the last few years, if you haven’t been on TikTok, you haven’t been on social media. Former heavyweights such as Facebook have been losing their luster, and TikTok has rapidly usurped its role as being on the cutting edge of digital communication. Things can change quickly online, …
