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Building SMART Marketing Goals

Any marketing campaign must begin with setting goals. Here’s how to make them SMART. Any successful marketing effort begins by setting goals. You should never put the cart before the horse, and neither should you begin a campaign without knowing…

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Protecting Customer Data

The world is awash in data. And business owners must protect their customers. Anyone who has been paying attention over the last couple of decades knows that data is all around us. We can’t see it. We can’t touch it.…

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CloudStar Outage: We’re Here to Help

AGENCY ALERT Over the weekend, cloud-hosting and data security provider Cloudstar fell victim to a sophisticated ransomware attack. Alliant National was not impacted, however the attack has affected many agents across the country. As a valued partner of Alliant National…

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How to Manage IT Security Risks with Vendors

Extend your security bubble further than your business’s front door. Managing cybersecurity risk is an arduous task for any organization, one that becomes even more challenging when trying to extend your security to vendor relationships. However, it has never been…

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The Core Aspects of Branding

Your brand doesn’t begin and end with your logo. What makes a strong brand? If you’re asking that question, rest assured, you are not alone. While many people are aware that a company’s “brand” includes its logos and colors, other…

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The Growing Threat of Ransomware

Ransomware attacks are on the rise. Don’t let yourself become a victim. For anyone with a passing awareness of IT trends, ransomware is the hot topic of the day. From the Colonial Pipeline attack to the JBS Holdings attack, ransomware…

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The Importance of Digital Copyright

Stay on the right side of the law while promoting your agency Let’s face it: producing content can get tiring. Whether it be written or visual, each project requires time and talent. When you’re running a business, every moment is…

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Electronic Document Recording – 2021 Update

Wow! It has been an overwhelming past year-and-a-half, particularly with the pandemic and everything that came with it. I’m thankful to work in an essential business area – namely, the real estate field. Prior to joining Alliant National, I worked…

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