With 2023 right around the corner, it’s time to get your marketing ducks in a row The proverb, “Time waits for no one,” is highly applicable to the annual year-end sprint for businesses. Not only do companies need to close out the year on a high note, but they must also get a jump on next year’s strategic marketing plan. …
Are Your Leads Qualified?
Remember, not all leads are the same. Anyone who has ever dabbled in marketing knows how complicated it can get. From preparing campaigns to working on branding, sometimes it feels like you need a pair of extra arms to get everything done. Yet seen from another lens, marketing is also relatively simple, as these individual activities often revolve around a …
What Does the Future of Social Media Look Like?
Gather round the social media crystal ball and see what’s coming next. For the last few years, if you haven’t been on TikTok, you haven’t been on social media. Former heavyweights such as Facebook have been losing their luster, and TikTok has rapidly usurped its role as being on the cutting edge of digital communication. Things can change quickly online, …
Is It Time to Pay to Play On Social Media?
Nearly 20 years into the age of social media, is organic content still enough? For many people, social media is old hat these days. Oh sure, the kids are still rocking out on TikTok. Platforms like Twitter and Facebook still boast userbases in the millions and billions respectively. But let’s be honest, social seems to have lost some of its …
How Are You Taking Care of Your Content Needs?
Do you have a content marketing plan in place? Modern business runs on content. Without it, you’ve got no publicity for your products or services. And without publicity, you’ve got no sales. To avoid shooting yourself in the proverbial foot, business leaders must prioritize having a content strategy in place, including an acute understanding of how, when and where the …
Event Marketing 101
Participating in events is a shrewd way to promote your business. Here’s how to fully leverage your presence. Despite the importance of digital marketing in today’s economy, sometimes the old ways are still best. Person-to-person marketing is often the most impactful method for spreading the word about your business. Participating in events or tradeshows is a great way to deploy …
Create High-Quality Video
Video is the gold standard of modern marketing. Here’s how you can start leveraging it without breaking the bank. Think about when you browse online or spend time on social media. You see a lot of content, don’t you? What type speaks to you the most? If you said “video,” you are not alone. 78 percent of people watch online …
How to Market Your Job Posting
The talent market is tighter than ever. Here’s how to best spread the word about your opening. You’ve likely heard the labor market is tight these days. A countless amount of digital ink has been spilled recently describing what is now known as “The Great Resignation,” and the data shows that it’s not mere hysteria or hyperbole. 4.5 million people …
Optimize Your Subject Lines
Before you can wow with your email copy, you must first hook your audience. Email marketing can be hit or miss. While you can labor over your copy and toil over accompanying graphics, ultimately your message may still go unread. We’re all inundated with email these days. How can you best position your campaigns to break through the noise? Although …
Social Media Marketing for Small Agencies
Committing to social media marketing can be a heavy lift. Read on for tips to make it easier. Whether you love it or hate it, social media has permanently changed our world. It has certainly opened new avenues for marketing. Whether you are firing off micro-targeted ads, responding to customer questions or concerns, or using it as a vehicle …
